Inside Oro Valley’s Economic Playbook: What’s Working, What’s Not, and What’s Next (Part 2)

The current economic development strategy is a departure from the past… it's a targeted approach

The current Oro Valley Comprehensive Economic Development Strategy (CEDS) represents a targeted approach, marking a clear departure from past economic strategies. It is a strategy of which LOVE and his readers have been critical. It is a strategy that was developed under the leadership of prior town manager, Mary Jacobs.

Though we have a new town manager, Jacobs' community and economic development strategy is still the prevailing strategy of the town is the prevailing strategy of the town. In fact, its implementation is a major objective of the town council's most recent strategic plan. This is the last year of its planning horizon, and a new or updated economic development plan will be required as the town also develops a 10-year general plan. 

The current CEDS seeks to achieve the following:

Attract Bioscience and Technology employers through partnerships and incentives
The CEDS takes a unique approach by targeting specific business sectors for employment growth, focusing on emerging industries such as electronic vehicle battery storage, think films technology,  optics, and destination marketing.  This aligns with previous efforts to collaborate with the University of Arizona on talent development while offering incentives to attract primary employers.  There has been success in this area with companies such as Sigma Tech, Polycharge, Nikon Research Corporation and Simpleview locating in Oro Valley.

Align residential development with workforce requirements
Aligning residential development with workforce needs is a new concept. When this was discussed with the Council, there was much debate about whether a bioscience and technology-focused workforce would prefer homeownership or apartment living. During those discussions, the council was repeatedly informed that younger workers, seen as the primary target group, often favor apartments over homes. A larger question however, was one that was never discussed.  

There is some question as to whether the employees of these companies want to live in Oro Valley. It's not that Oro Valley is not a great place to live. But let's face it. There really isn't any nightlife here and young people, especially those who are single, may well prefer to live in Tucson.

This CEDS strategy element may reflect an effort to justify increased apartment development.

Leverage natural and cultural resources to stimulate tourism
To boost retail and tourism, CEDS seeks to leverage Oro Valley’s natural and cultural resources, linking tourism with retail and the arts in a cohesive strategy. This broader approach contrasts with past efforts, which primarily emphasized sports and outdoor activities to attract visitors. The current strategy includes a broader range of community activities and seeks to create economic benefits for both residents and tourists. There are no metrics that we found can be used to determine if the strategy element is working.

Annex selectively to attract high-tech businesses
The CEDS employs a selective annexation approach, focusing on parcels that support economic development goals in technology and innovation. This approach includes infrastructure initiatives, such as dark fiber and utility expansions, to attract high-tech businesses. This strategy is a shift from past annexation strategies, which were more general, incorporating both residential and commercial areas to increase revenue. However,  the only annexation that has taken place in the past five years is the annexation of the Westward Look resort. This is an extension of a past strategy to annex areas that bring commercial business revenues to the town.

Streamline development approvals and update zoning codes for predictable business processes
The CEDS includes measures to streamline development approvals while retaining resident input. The strategy aims for zoning adjustments, form-based codes, and procedural modifications to improve efficiency across departments, with some updates already presented to the council. Unlike the previous Economic Expansion Zone (EEZ) approach, which was limited to Innovation Park, this CEDS element applies updates town-wide, aiming to maintain community standards while enhancing predictability for businesses. .

Is there an OV Factor when it comes to construction question?

Perhaps some streamlining is necessary. Although we hate to use anecdotal information, about a month ago a comment appeared on the social media platform Reddit. It was entitled: “Are Construction companies refusing to work in Oro Valley?” Two contractors—a home builder and a remodeling company—independently stated they avoid working in Oro Valley due to the building department’s inspectors, who allegedly demand costly requirements beyond the building codes. They claim these demands add thousands of dollars to project costs, which they hesitate to pass on to clients, resulting in lost sales. Contractors say they would need to overcharge to account for what they call the “OV factor,” making Oro Valley projects financially unviable.

Has CEDS Worked? 
The CEDS marked a significant departure from Oro Valley’s previous economic development plans. Past strategies focused on rooftops, shovel-ready lots, broad annexations for growth, and public safety as an economic driver. In their place, CEDS introduced a targeted, industry-focused approach and we have seen some success and attracting target sector businesses.

The questions now are: What tangible results of the CEDS strategy has Oro Valley experienced in the past five years in other areas? Second, should Oro Valley continue with this strategy or is it time to develop a new approach?  

What's next?

These are questions that will be answered as the Town begins to plot its financial future, a future without substantial bond funding, without outlandish federal giveaways, and [hopefully] without the luxury of seeing increases in sales taxes because of inflation. 

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Inside Oro Valley’s Economic Playbook: What’s Working, What’s Not, and What’s Next (Part 1)

Economic development is essential to the long term financial viability of Oro Valley 

On Thursday, Mayor Winfield will deliver a “State of the Town” address. We suspect that a key focus of his remarks will be on the town’s economic viability.

Oro Valley cannot simply raise sales taxes to boost revenue. This makes economic development and careful fiscal management essential to the town’s long-term financial health. Over time, Oro Valley must continue to revitalize its economy to sustain the revenue needed for its services.

Oro Valley has tried many things in the past to spur economic development. Some things have worked. And some have not.

Oro Valley has long pursued diverse strategies to drive economic development, in its efforts to sustain financial viability. From accelerating business approvals to expanding housing options, the town has explored multiple pathways to attract businesses and residents alike. Some approaches, like developing sports tourism and maintaining a strong public safety record, have shown tangible benefits.  Others, such as efforts to streamline planning or create shovel-ready business sites, have encountered challenges. Here's what's been tried over the years. Click the links to learn more about each.

1. Streamlining development approvals
The EEZ (Economic Expansion Zone)
This strategy aimed to speed up development in Innovation Park by simplifying the approval process for businesses in Innovation Park; notably removing neighborhood meetings and Planning and Zoning Commission reviews. Although intended to reduce delays, it hasn’t led to noticeable new developments in Innovation Park, suggesting limited effectiveness.
Integrating the Planning and Zoning Department with Economic Development
Former Town manager Mary Jacobs made an organizational change that attempted to allign planning and zoning and economic goals by placing the Planning and Zoning Department under the Economic Development Department. This has created a situation in which planners also become mediators between developers and residents.

2. Preparing infrastructure for building
Shovel-Ready Lots in Innovation Park
By preparing land for quick business setup, the town hoped to attract companies ready to establish themselves. Despite the investment, the initiative hasn’t drawn interest from businesses, partly because available lots don’t meet the scale or accessibility requirements many businesses desire, such as highway access or larger parcels. After all, in reality, more of all is 10 miles from interstate 10 whether you travel west or south.

3. Housing expansion
Increasing rooftops
Based on the idea that more housing would attract businesses to serve a larger population, this approach has expanded Oro Valley’s residential community but hasn’t attracted significant business diversity beyond healthcare and other personal services. This trend highlights that more rooftops alone do not meet business attraction goals.
Adding multifamily dwelling units (apartments)
A similar approach focused on increasing rental options to attract employees for potential high-paying jobs. However, demand is currently lukewarm; For instance, the Linda Vista rentals have had substantial vacancies, suggesting that the need for upscale apartments may be overestimated.

4. Tourism and sports attractions
Use Parks and Recreation facilities to attract visitors to the town
Oro Valley has invested in sports venues to attract visitors, and while there’s limited town data, activities like aquatics events do bring non-residents to the area. Sports facilities have had success in driving local economic activity, particularly in hospitality and dining sectors.
Make Oro Valley a destination or visitors
Recently, Oro Valley took over as its own Destination Marketing Organization, aiming to bring more tourists directly rather than relying on regional efforts. Early efforts, including partnerships for sports events and planning public art tours, are underway, but it’s too soon to assess the overall impact.

5. Expansion through annexation
Annex for growth
Oro Valley has used annexation to incorporate nearby areas, both residential and commercial. Commercial annexations bring tax revenue and support public services, while residential expansions provide initial fees but may add long-term service costs without corresponding revenue.

6. Developing a knowledge economy
Incubate businesses
Through a partnership with the University of Arizona, the Oro Valley Innovation Center serves as a business incubator. The aim is to foster startups that remain and grow within the community, though progress is gradual due to the incubation timeframe and risk of external acquisitions relocating businesses.

7. Public Safety as an economic incentive
Maintain strong public safety
Oro Valley’s reputation for safety is a draw for both residents and businesses, exemplified, years ago, by Rancho Vistoso’s willingness to be annexed for dedicated police coverage. Public safety remains a foundational element of Oro Valley’s appeal.

8. Digital promotion and policy adjustments
Build an award-winning website for businesses to explore the town
The “Choose Oro Valley” website serves as a digital face for the town’s economic efforts, recognized for excellence in design and functionality, aimed at attracting potential investors and residents. We have no idea if this generation significant leads. But it appears to be a good start.
Amend the General Plan to switch from residential to a commercial and back
Historically, General Plan amendments allowed for changes in land use. These are changes that allow the land to be used in a manner that was not approved by the voters. These changes are made in response to whatever the current market supposedly supports. The approach has shifted under different administrations, with fewer amendments in recent years, reflecting an adherence to the voter approved 2016 general plan.

Here's what's really worked

Over the past decade, Oro Valley has experienced notable population growth. Combined with significant inflation and the taxation of internet purchases, this population growth has increased town sales tax and state shared revenues. Yes. We think that many people moved here did so because of the Town's terrific public service presence.  We have not seen, however any significant new businesses that offer . What we have seen is something that should've been anticipated: An increase in medical and personal service businesses.

Tomorrow we take a look at Oro Valley's current community and economic development plan, a plan that was put in place five years ago. It is a bit different from what the Town did historically.

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Key Developments and Community Updates from Oro Valley Town Manager September Report To Council

Oro Valley’s September 2024 Highlights: A Month of Progress and Community Engagement
September 2024 has been a month of continued accomplishments and initiatives in Oro Valley, underscoring the town's commitment to enhancing community life, ensuring safety, and fostering economic growth. The following are some of the key highlights and achievements from this month.

Emergency Preparedness and Community Engagement
As part of Emergency Preparedness Month, Oro Valley has focused on raising awareness and equipping residents with the knowledge to handle potential disasters. The town encouraged residents to register for local emergency alerts, prepare evacuation plans, and review insurance policies. Additionally, the 27th annual Community Academy is now open for registration, offering residents a chance to learn about town operations, growth management, and public safety over ten sessions starting in October.

Police Department: Ensuring Safety and Recognizing Excellence
The Oro Valley Police Department (OVPD) has been active in maintaining public safety, with notable operations that led to the arrest of a wanted fugitive and the safe resolution of a potentially dangerous domestic situation. The department also celebrated its officers' achievements, with commendations for Officer Andrea Keena for her work on Drug Awareness Day and Officer Michael Kleinberg for his role in organizing the town’s 50th-anniversary celebrations. Furthermore, Officer Trey Brown was honored by MADD Arizona as the OVPD Officer of the Year for his efforts in removing impaired drivers from Oro Valley's roads.

Water Utility: Commitment to Quality and Conservation
The Water Utility department received high praise from the Pima County Department of Environmental Quality for its excellent maintenance and operations, with no violations found during the triennial survey. The department continues to expand its WaterSmart program, with 37 new users added in August, bringing the total to 7,856. The Water Utility’s fall newsletter, which includes important information on water management and infrastructure, was distributed to customers, further emphasizing the town’s commitment to water conservation.  Progress on NWRRDS [panel right], the project that will bring water from Avra Valley directly to Oro Valley, continues.

Community and Economic Development: Growth and New Opportunities
Oro Valley continues to see steady growth, with five new single-family residential permits issued in August, bringing the year-to-date total to 117. The town also issued 149 permits in August, including for new businesses such as DiBellas Brunch-n-Booze and Pillar Speech Therapy. Economic development efforts included participation in statewide business attraction efforts, though the town faced challenges in responding to requests for large-scale facilities. Oro Valley and Marana were recognized at the Governor’s Conference on Tourism for their successful co-hosting of cycling events, further boosting the town’s reputation as a destination for sports tourism.

Public Works: Infrastructure and Safety Enhancements
Public Works projects continue to make significant progress. The Community and Recreation Center’s elevator installation remains on schedule, with completion expected this winter. The Oro Valley Town Court expansion is transitioning to the second phase, with the project remaining both on schedule and under budget. Additionally, the town is addressing subsidence issues in the Valley Vista subdivision with a comprehensive street replacement plan. Residents had the opportunity to learn more about this project at an open house on September 12.

Parks and Recreation: Enhancing Community Spaces
Parks and Recreation has been active in both event programming and facility improvements. The Aquatic Center has seen upgrades, including new refrigerators and planned replacements for ADA lifts and deck chairs. September marks the start of a busy swim season for local high schools, with the Oro Valley Aquatic Center serving as the home site for practices and competitions. The department is also preparing for a variety of fall events, including the popular Friday Night concerts at Steam Pump Ranch and the annual Bark in the Park dog event.
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Source: (Town Manager Report To Council, September 2024) 

Bits and Pieces

Messina GoFundMe campaign reaching goal… You can help put it over the top

Last Friday we reported that groundskeeper Rick Messina succumbed to injuries sustained from a bee atttack at the Pusch Ridge Golf Course; and that Friends of Pusch Ridge Golf started a GoFundMe campaign to help pay related expenses for Rick’s parents. The fund has $9,678 raised from 116 donations. The goal is $10,000. You can help put it over the top by contributing here.

Shocking but True: Budget and Finance Commission played no role in the 2025 budget yet it was supposed to do so 

The town’s Budget and Finance Commission played no role in the fiscal 2025 budgeting process. Although they received documents periodically, they did not discuss, analyze or comment on them. According to Finance Director David Gephart, speaking to the commission at the end of June: “I feel like we really haven’t provided you with an opportunity to go through a formal presentation on the budget and allowed you the opportunity to ask questions or provide comment.” This, despite the fact that one of the missions are the commission is to do just that.

“The Budget and Finance Commission is responsible for providing assessment and recommendations in regards to the town manager’s recommended budget and 10-Year Capital Improvement Plan.” (source) . The commission did review three policy changes, but we wonder: What is the purpose of this commission if it doesn’t get involved in the most important aspect of the town’s finances? 

Bohen: The “fat” is in the capital project budget
We noted Tuesday that the town council passed a $151.2 million budget for fiscal 2025. We also noted at that time that Vice Mayor Barrett attempted to demonstrate that the council was at least trying to control spending when she introduced a measure to reduce the across-the-board staff pay increases from 4% to 3%. Later in that same discussion, Council Member Bohen gave his opinion on where the fat is in the budget. According to Bohen, it's in the capital projects. He observed that it's very hard to get straight answers from Town staff on what projects are actually going to cost. We included a quote in the panel at right. 

Oro Valley Residents Advocate for Performing Arts Center to Boost Culture and Economy 
At the last town council meeting, Oro Valley residents and other community members advocated for the establishment of a performing arts center in the town. They emphasized that such a center would not only expand the town’s amenities but also support local arts organizations, provide a venue for youth theater programs, and serve as a vibrant community gathering place. The speakers highlighted the cultural and economic benefits, including increased tourism, enhanced local business revenue, and greater opportunities for residents to engage in the arts. They urged the council to consider this project as a valuable addition to Oro Valley’s growth and development, reflecting the community’s strong support for the arts and desire for enriched cultural experiences.

Oro Valley’s Tourism Transformation: A New Focus on Business and Sports Events 

In a strategic shift, Oro Valley is redefining its tourism approach by prioritizing business and sports event travel, significantly impacting the local economy. Led by the Community and Economic Development (CED) Department, the town is enhancing its group bookings strategy for major resorts like El Conquistador Tucson and Westward Look. Now functioning as the official Destination Marketing Organization (DMO), Oro Valley has already identified over 600 potential event prospects and developed comprehensive plans to support extended stays and return visits. These efforts include collaboration with local stakeholders and leveraging grant funding opportunities, marking a new era of tourism for the town. Read more about what is behind this transformation here! (Source) 

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Town Focuses Sponsorship Process, Ensuring Clarity and Community Benefit

Town seeks one process for all events

The Town of Oro Valley is formalizing the procedure it uses for events that it sponsors. The existing process lacks structure, resulting in unclear agreements and varying levels of support for events.

The Community and Economic Development Department is leading this initiative. Director Paul Melcher presented a draft process to the Town Council during a study session last week. Following revisions, Melcher will present a final recommendation for council approval.

New process would centralize authority and document commitment

This new process addresses two key aspects of sponsorship. First: It designates a point person to review and sign sponsorship agreements. The Town Manager should have this role, according to Melcher. Second: It introduces standardized agreements through a template that delineates the responsibilities of both the Town and event sponsors. This written agreement approach aims to prevent "scope creep," where the Town becomes responsible for tasks not agreed upon.

Council: "Consider a three year limit" to town sponsorship of an event

There is another interpretation of "scope creep." Mayor Winfield and Vice Mayor Barrett view it as the number of years the Town commits to supporting an event and recommend a maximum commitment of three years of town support. They believe that an event that is not financially self-sustaining after three years should no longer receive town support.

...and a limit to spending

A majority of council members support the idea that the Town should not invest more than $2,500 per year in any event. The town’s current budget allocates $90,000 for supporting tourism activities, with $40,000 allocated to community events and tourism sponsorships. (Note: The town is paying $410,000 to Visit Tucson to bring visitors to the area.)

Notably, there was no study session discussion regarding how the Town selects the events it sponsors. Councilmember Nicolson, however, emphasized the need for a significant return on investment, specifically 40 times in the form of increased sales tax revenues (based on the fact that the the Oro Valley part of the total 8.6% sales tax is 2.5% sales tax).

Process to cover both Tourism and Community Events

The new process will cover two types of sponsorship events: Tourism Events and Community Events. A tourism event is designed to attract people who live outside of Oro Valley. An example is the "Tucson Bicycle Classic.” It is sponsored by the town in partnership with the Greater Oro Valley Chamber of Commerce. The Town is committed to supporting this event once again next year.

On the other hand, a community event focuses on enhancing the quality of life in Oro Valley. Last week’s ”Rockin' 4 Heroes” [panel above-left] event held at Kreigh Park is an example, with the Town investing $2,500 in this event under a one-year agreement. The event's organizers are currently evaluating the event's success, which, in their opinion, was exceptional given the high turnout. According to Melcher, they are considering expanding the event into a multi-day event in the future, possibly turning it into a tourism event. 

A significant step

Melcher's effort represents a significant step forward in ensuring that town-sponsored agreements are consistent across all events. A standardized process will assist the town in making more informed decisions about the events it supports, ensuring that each investment benefits the community and aligns with the town’s economic and cultural goals.

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Bits and Pieces

Battle of the Bands Tomorrow Night

This free concert  runs from 6:30 to 9 p.m. at the Riverfront Park amphitheater (551 W. Lambert Lane). It features four local high school bands comprised of students from Canyon Del Oro High School, Ironwood High School, Tucson High School and Sahuaro High School. The bands will bring their musical talents to a live audience with a three-song setlist. The winning band will be selected by a panel of judges and will receive a recording session with Luna Recording Studio. Second and third place prizes will also be awarded. Admission to the concert is free, and food trucks will be on site with items available for purchase. (Source: Town of Oro Valley Media Release)

New rooftop solar permitting process cuts wait time to 24 hours 

"The Town of Oro Valley is pleased to announce a more efficient permitting process for Oro Valley homeowners looking to install rooftop solar. The Community and Economic Development (CED) Department recently implemented SolarAPP+, a web-based app that automates the permitting process. Previously, customers had to wait up to 10 business days for staff to complete the permit review and issuance process. With SolarAPP+, permits can now be issued within 24 hours because it automatically performs a compliance check based on inputs supplied by the contractor to ensure the proposed system is safe and code compliant." Learn more about the program here. (Source: Town of Oro Valley Media Release) 

Town starts "The OV Edge" newsletter for businesses

The "OV Edge newsletter is intended to keep busy business owners up to date with important developments in the Town of Oro Valley. The Town of Oro Valley Community and Economic Development team understands that a healthy economy is driven by a healthy business community. Learn about some of our programs and incentives designed to help your business thrive." Read more here. (Source: Town of Oro Valley OV Edge May 2023 Issue)

Northbound Lane closures on Oracle Road start May 22 as Town performs median maintenance

 "The Town of Oro Valley Street Operations will perform bi-annual median maintenance on Oracle Road (State Route 77) from Ina Road to milepost 84 (just north of Big Wash Overlook Place) starting May 22 through May 26. This will be what is considered a moving operation, which means that various sections of the northbound left lane starting at Ina Road will be closed everyday between 8:30 a.m. to 1:30 p.m. as crews work north to milepost 84. Construction signs, arrows, message board and traffic control will be in place during work hours. Drivers are asked to pay attention and use caution while driving in the work zone. Outside of construction hours, all northbound lanes of Oracle Road will be open. (Source: Town of Oro Valley Media Release) 

TMRB Seeks Added Staffing for 2023-24... No Reductions Planned

Six new positions... Total of 424 Town of Oro Valley Employees

The 2023 town manager recommended budget includes an increase of five new full-time and two part-time positions. This will bring the total number of people employed by the Town to 424. 

Where are they?

We see many of them on the roads because they are employed by the Police Department. We see other town employees on the roads because they are part of the Public Works Department. We know that many work in the Water Department because they provide beautifully clear fresh water every day. When we go to our Parks, we see them maintaining the facility that we are visiting that day. Indeed, more than three quarters of the town's employees are in these four departments (see chart below, right).

Police: 140 personnel, including 1 new position, $18.7 million cost
Half of the personnel in the Department are deployed in Field Services. Field Services is responsible for the uniformed patrol functions of the Department, including 24-hour response to the initial investigation of crimes and incidents, traffic enforcement and control, crash investigations, community policing programs and specialized operations such as SWAT and K-9.

Most of the remaining staff is involved in support services. The includes the Criminal Investigations Unit, Crime Analyst, Task Force Operations, Property and I.D., School Resource Officers, Community Resources, Citizen Volunteer Assistants Program, Records, and the Communications Bureau. Support Services focuses on and analyzes crime trends, efficient resource allocation and technological solutions. 

Public Works: 78 personnel, 1 new position, $6.4 million cost
This department wants to add a full-time transit supervisor to assist in driver management and review, service scheduling, and operations and program compliance, ensuring we continue meeting the needs of our community for this critical service.

Parks and Recreation: 69 personnel, 1.5 new positions, $4 million cost
Two-thirds of this department’s personnel are employed at the Community Center (23) and the Aquatic Center (22). This department wants to add a full-time parks maintenance worker to accommodate the addition of the Vistoso Trails Nature Preserve and a part-time park monitor to accommodate new acreage and facilities coming online with the completion of the latest phase of the Naranja Park improvements.

Water Department: 40 personnel, no new positions, $3.9 million cost

Two thirds of the water department staff are deployed in field operations. "The Operations Division oversees the operation and maintenance of all potable and reclaimed water production and distribution facilities, to include wells, boosters, reservoirs, metering stations, water mains, fire hydrants and valves. Additional responsibilities include meter installations, commercial meter testing, water quality testing, backflow prevention, construction of minor water main projects and oversight of the Advanced Metering Infrastructure system, disinfection systems and security systems."

 
All other Departments: 97 personnel, 2.5 new positions, $10.1 million

There are ten other departments. The fastest growing of these is the Information and Technology Department, which seeks a complement of nineteen staff.  "The Recommended Budget includes two new full-time positions in the Innovation & Technology Department. An additional business systems analyst is necessary to support the growing use of technology in Town operations, with special emphasis on the needs of the Police Department. A security and compliance administrator will protect the organization by implementing and managing cybersecurity tools, as well as respond to and remediate cybersecurity incidents and threats. This position will also ensure the Town’s IT systems are compliant with recommended best practices and that action plans are completed for all regulatory agencies."

No cuts anywhere...even in places where position should be eliminated...for example

Somewhat of a surprise is that the Community and Economic Development Department continues its current complement of almost 29 staff. That department ought to be examined as a candidate to reduce staff. This is because there is a long-term continuing decline in permitting activity and of economic activity. 

Bits and Pieces

Voting is now open for contest to re-name former Vistoso Golf Course property 

"ORO VALLEY, Ariz. (April 26, 2022) ––The Town of Oro Valley is excited to announce that the top 10 names have been selected, and online voting is now open for Round Two of Name OV’s New 202-Acre Outdoor Space! – the contest to name the soon-to-be acquired 202-acre outdoor property formerly known as the Vistoso Golf Course. Voters may select up to three of the 10 names (vote here). One vote per person. Voting is restricted to Oro Valley residents only. For residency verification, a name and street address will be required when casting a vote. Voting will end at 11:59 p.m. on Sunday, May 8, 2022." (Source: Town of Oro Valley Press Release)

Oro Valley launches new Community and Economic Development website 

"ORO VALLEY, Ariz. (April 28, 2022) ––The Town of Oro Valley is excited to announce the launch of a new Community and Economic Development website (link) that serves as a one-stop resource for site selectors and current and future Oro Valley businesses. The website, chooseorovalley.com, was announced yesterday during the Oro Valley Economic Outlook and Spring Business Expo, presented by the Oro Valley Chamber of Commerce at El Conquistador Tucson, a Hilton Resort." (Source: Town of Oro Valley Press Release). 

"Heroes Run" on May 14

Three local organizations are sponsoring "The Veterans and First Responders Memorial Run" on May 14. It is a run for first responders: Police, Fire and Emergency and health care workers. This is the link to sign up.

Oro Valley Releases Summer Program Guide 

The Oro Valley Parks and Recreation Summer Program Guide is available online at orovalleyaz.gov. It is a full listing of summer camp options, classes, special events and recreational facilities available to you this summer. (Source: Oro Valley Vista, May, 2022)

Friends of Pusch Ridge Golf seek your help during this budget cycle

The group, Friends of Pusch Ridge Golf, are seeking help in focusing town budget funds on the course. "We don’t expect Pusch Ridge Golf to be transformed into Augusta National. We do believe there are some modest investments that can be made to improve the experience and make this course more environmentally sustainable for the long term...We are asking all Friends to reach out to the Mayor and Town Council for their help. Learn more here.

"Battle Of The Bands" starts tonight at 6:30pm at Steam Pump Ranch

"Local high school rockers will perform live in front of an audience and will have the chance to win some great prizes! Winners will be selected by a panel of judges and will get one song fully recorded and edited by a local professional recording studio. The event is free to the public so please come and cheer on these talented young musicians! We recommend brining a blanket or chairs. Food trucks will be on site with treats available to purchase."

Watchdog Report: Am I The Only One Who Is Disappointed?

Disappointed?

Sometimes things just don't turn out the way we hoped...

Town Staff and Town Counsel act as if Oro Valley is desert water oasis

We’re told to “conserve water” but the town's water director tells us we have plenty of water to accomplish almost unlimited growth.

Really? Apparently Town Water Director Peter Abraham thinks we are an oasis. This is contrary to every publication in the last 12 months informing us of the extreme, prolonged drought conditions. The Council went to the Arizona League of Cities and Towns meeting last month and was briefed by the CAP on the drought issues, and the “Dead Pool” situations at Lake Mead and Lake Powell. With all this information available to the Council, they just approved a BOND to improve the irrigation system on the two golf courses. Is it more important to water golf courses or to water the farms that grow our food and grow feed for cattle.

We have a Town Council that has been factually informed that the potable water being wasted on the Pusch Ridge course this year has exceeded 18 million gallons, and has done nothing, not even a discussion to close the course. As of this writing, no council member has even acknowledged a communication that I sent to them about this subject.

The town's public works director thinks that traffic congestion is good

According to Town Public Works Director Paul Keesler, traffic congestion is good. It makes drivers slow down and, therefore, reduces any collision damage. The fact that it increases pollution and the town’s carbon footprint apparently is of no concern to him. This individual also sees no issues with the development of the Marketplace to include apartments and hotels despite how much traffic and congestion these will add to the community.

The town manager "manages" the town council

In violation of Town Policy, Town Manager Mary Jacobs would not allow two council members to amend an agenda. She has also ignored the Council policy of November 2019 that stated that we would pay for golf improvements on a “pay-as-you-go” basis and not via a bond. She completely ignored the policy and convinced the Council to bond to improve the irrigation on the two 18-hole courses and make improvements to the community center building.

The Community and Economic Development Department has done nothing of substance

Nothing. The department has not bought real wage jobs and real employers into Oro Valley. However, this department, under its prior “here today, gone tomorrow leader", convinced the Council that pre-grading lots would entice big-time employers to locate here, when in actuality, it only increased dust pollution. What a joke. Add to this the fact that the town contributes money to the Sun Corridor to help entice employers, which has shown to be another waste of money.

The barn at Steam Pump Ranch is becoming town offices

The Mayor boasts that his administration is the only Council to pay any attention to Steam Pump Ranch. His council is restoring the garage. However, the original use of the restored garage was intended for the offices of the Oro Valley Historical Society – but the Town Manager, with the concurrence of the Council, amended its usage to allow it to be used for Town Staff offices instead. Once again, the “needs” of the Town Staff come before the needs of Steam Pump Ranch.

Town Council members simply don't communicate with their constituents

We have four elected members of Council that promised to hold “Council on Your Corner” events to give you an opportunity to express your opinions one-on-one. Granted COVID put a dent into this promise, but they could have held zoom meetings. What about now? Massive changes are currently being proposed for the former Oro Valley Marketplace. This would be the perfect time for all seven council members to hold constituent meetings. Why haven’t they done it?

Aren't you disappointed too?

Guest View: Mike Zinkin ~ The Danger in the Community Economic Development Strategy (CEDS)

Oro Valley was incorporated in 1974 to allow more citizen input
In the 1970’s, a group of local citizens were worried that Pima County and Tucson would annex this area and they started an incorporation process. The result was the establishment of Oro Valley in 1974. The people that voted to incorporate did so because they did not want to be governed by the policies and mind set of Pima County or the City of Tucson.

One of the factors that made Oro Valley unique was the importance of community involvement and input on the Town’s development. Neighborhood meetings and citizen Boards and Commissions were established to provide a vehicle for citizen input to be given to the governing body – the Town Council.

Chiseling away at citizen input began about 8 years ago
About 8 years ago, the Town Council passed the Economic Expansion Zone ("EEZ"). Originally this allowed for fast-tracked development only in Innovation Park as long as there was no residence within 600 feet of the development. The development could be fast-tracked to the Council with only an Open House to introduce the development to the public. There was no requirement to go to the Planning and Zoning Commission. All the current building you now see in Innovation Park was a result of the EEZ code.

In 2018, the (Hiremath-led) Council amended the EEZ to eliminate the 600-foot residential buffer requirement and to allow for all Tech Park designations to be treated as an EEZ.

More citizen input limitations on the horizon
Now enter Town Manager, Mary Jacobs. A couple of months ago, Ms. Jacobs and her Economic Development Manager, J.J. Johnston sent a 14-page PDF to the Council explaining the new CEDS. The Council passed on the CEDS which mandated that staff come forward with changes to the Town’s zoning codes. Now these changes are coming before the Council for their approval.

Staff believes that these code changes are justified because this is how they do things in Tucson and Pima County. Remember, this is the reason we incorporated. We did not want to be like Tucson and Pima County. In the new CEDS, many of the now required neighborhood meetings are eliminated and many important decisions will be “administratively” approved by staff.

Town staff are not elected officials and not accountable to the citizens
It is not a good idea to allow the staff to make major decisions because the Town’s administration, including the Town Manager, is NOT accountable to the citizens. The Council is the elected body and the only part of the government that is accountable to you and me. The Council should remain the decision makers. There should be no allowance for administrative approvals. There should be no elimination of neighborhood meetings and other vehicles for citizen input.

The Council needs to tell Jacobs and Johnson that we are the decision makers and we wish to remain in that capacity. They need to vote NO on the CEDS code modifications.
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Mike Zinkin has a Bachelor’s degree in history and government from the University of Arizona and a Master’s degree in Social and Philosophical Foundations of Education from California State University, Northridge. He was a commissioned ensign in the United States Navy Reserve. He was an Air Traffic Controller for 30 years. He and his wife moved to Oro Valley in 1998. Mike served on the Oro Valley Development Review Board from 2005-2009 and the Board of Adjustment from 2011-2012. He served on the Town Council from 2012-2016 during which time he was named a Fellow for the National League of Cities University, he was a member of the National League of Cities Steering Committee for Community and Economic Development, and a member of the Arizona League of Cities Budget and Economic Development Committee.

Guest View: LOVE Contributor ~ We Deserve Better

I recently reviewed the Employment Agreement between the Town of Oro Valley and Town Manager, Mary Jacobs. My conclusion is that we are paying a lot of money and receiving little in return. One would think that when the Hiremath crew was searching for a new Town Manager, they would have preferred one that had some experience in Municipal golf, as that was a very divisive topic at the time. Instead they chose an individual who not only had no prior Town Manager experience, but also no experience in municipal golf. Is this the individual we deserve?

In the contract entered into on May 30, 2017 between the Town of Oro Valley and Ms. Jacobs, the contract stated, “The term of this agreement shall be for a period of two (2) years.”

Ms. Jacobs’ initial salary was $160,000 per year. However, just 15 months later, on September 5, 2018, her salary was increased to $180,000 per year. This was almost nine months before the 2-year contract was to expire or be renewed.

In addition, the Town paid for her moving expenses, up to $5,000. The Town also pays for the following:

• a deferred compensation payment into a 457 retirement account of $5,000 per year.
(Increased to $10,000 per year on September 5, 2018)

• 80 hours of vacation pay -- the equivalent of 10 days’ vacation.
(Increased to 27 vacation days per year, or 5.5 weeks of vacation, as of September 5, 2018)

• health, vision, dental, and disability insurance

• up to $90.00 per month to help defer costs associated with technological use and requirements for Town purposes (cell phone?)

All of this was given to an individual who had no Town Manager experience and had served as an Assistant Town Manager in Sierra Vista for 17 years.  Do you know anyone who has ever gone from 2 weeks of vacation to 5.5 weeks of vacation after barely a year and a half on the job?  Do you know anyone who received a $20,000 salary increase after just 15 months on the job?

This extremely well-compensated individual with no municipal golf experience relies on Troon for numbers. This is after Troon had shown that their forecast for the previous 5 years has been off by $9 million.

Ms. Jacobs also supported the Comprehensive Economic Development Strategy (CEDS) that supported eliminating citizen participation in business and commercial development in order to accelerate the review and permitting process. CEDS removes Neighborhood Meetings and Planning and Zoning Public Hearings from the process, eliminating the citizens’ voice.

Jacobs has no concept of why Oro Valley incorporated, which was to include the citizens in the decision-making process. We did not want to be like Tucson or Pima County.

With all the money and benefits budgeted for a Town Manager, we deserve better.

You can view the 2017 contract and the 2018 amended contract below.  The information provided in this article can be found in Sections 2, 7, and 9.  The amended agreement can be found on Page 9.

You can view the town's contract with Ms. Jacobs here.
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Editor’s Note: CEDS was approved by a 7-0 vote at the September 18, 2019 council meeting.

Comprehensive Economic Development Strategy (CEDS). Oro Valley’s Trojan Horse. Part 2.

On Monday, LOVE published a synopsis of the 19-page CEDS Report. Today we are providing a list of the 90 people whom the Town interviewed for that report.

The Usual Suspects and “Stakeholders”
The report includes “the input of over ninety (90) interviews with key leaders, executives and other officials representing business and industry, education and workforce, government and strategic economic development allies.” The report refers to these people as “stakeholders.” One wonders why no “ordinary” Oro Valley citizen was interviewed. Are the citizens not considered stakeholders in their own town?

The short list of those interviewed includes:

Southern Arizona Homebuilders Association (SAHBA), Meritage Homes, Diamond Ventures, WLB Group, Mattamy Homes, HSL Properties, Venture West, Oro Valley Hospital, Simpleview, Honeywell, Amphi Schools, Tucson Chamber of Commerce, Oro Valley Chamber of Commerce, City of Tucson.

The list goes on for 3 pages and there wasn’t one ordinary Oro Valley citizen.

The point is that many of these entities have been wanting to control Oro Valley’s growth for years and now Jacobs and Johnston have opened the door for them to do just that.

Below is the complete list of individuals interviewed (along with their positions in the community). Other than for Mayor Winfield, Vice-Mayor Barrett, and Councilmembers Nicolson and Jones-Ivey, do you see anyone on this list who is interested in citizen input?

CLICK TO ENLARGE

No Comprende
What Ms. Jacobs and Mr. Johnston don’t seem to understand is that the model for retail has changed with the advent of the internet. Other than for Wal-Mart and Costco, people frequently shop online. Citizens still need local drug stores, grocery stores, hair salons, and some automotive, but look at retail in Oro Valley. All the sporting goods stores have closed – Dick’s, Big 5, Sports Authority. We need to fill all that empty retail space before we start bulldozing the desert to build more retail.

Oro Valley should be focusing on employment centers, not commercial centers. Ms. Jacobs and Mr. Johnston need to read the General Plan and listen to Citizens when they speak up. They need to stop going out on their own and pushing their own ideas…Main Streets, 36 holes of golf, and now with this CED Report, an easier way for developers to bypass citizens’ wishes.

CEDS. Clearly Egregious Destructive Scenario
Something sinister is going on here. Oro Valley was incorporated in 1974 because citizens wanted a community that was designed by citizen input…the very thing that has been removed in this document. We can only hope that the new mayor and council see through this smokescreen and keep the Trojan Horse out of Oro Valley.

Comprehensive Economic Development Strategy (CEDS). Oro Valley’s Trojan Horse. Part 1.

Say Hello to CEDS and Good-bye to Oro Valley’s Uniqueness
The Town of Oro Valley, under the leadership of its Town Manager, Mary Jacobs, and her Community and Economic Development Manager, J.J. Johnston, have published a 19-page document that proposes to eradicate all the uniqueness that is left in Oro Valley.

The cover of the document shows the sunset behind a saguaro and a view of the foothills. After reading the contents of this report, a more fitting cover would be a picture of bladed desert and smiles on the faces of all the builders and developers.

This document is divided into two different strategies. Half of the document develops a strategy for attracting business, attracting primary employers, a market strategy, and attracting talent. This is all commendable and worthwhile, but then comes…

The Trojan Horse
The document then goes into modifying codes and ways to improve planning efficiencies. This part of the CEDS confirms why the people elected a new mayor and council majority in 2018. It appears that Ms. Jacobs and Mr. Johnston have not altered their thinking as a result of the election. They utilize half of this document to combine economic development with land development! It makes one wonder if the ousted Hiremath regime is running a shadow government.

From Page 11 of the CEDS report:

“…the Town does not have a reputation of moving at the ‘speed of business.’”

The report uses the EEZ Town Code (Economic Expansion Zone) as an example of how all commercial and employment center development could be accelerated. The EEZ code was established to make development easier in Innovation Park by reducing the time required to establish a new business or expand an existing business. This streamlined review process allows the developer to bypass the public participation process (no Neighborhood Meetings for neighbors to voice their concerns) and no Planning and Zoning Commission review.

The code originally allowed for a developer to come in and explain their proposal during an Open House. The proposal would then fast-track from Open House to a Town Council vote. However, there were stipulations that included that the developer could not request a change to the existing zoning, AND there could be no houses within 600 feet of the proposal. It was under this code that Securaplane and Tucson Orthopedic were built. The Hiremath regime later amended the code to delete the 600 foot requirement.

The current EEZ Code is only pertinent in dedicated Tech Parks.

The CEDS report suggests that ALL commercial and employment development should follow the example of the EEZ.

“Resident input is important, but it should be noted that most communities apply the same administrative review process to commercially-zoned properties as the Town has introduced in the EEZ zone.”

Can you imagine the establishment of Oro Valley Marketplace without citizen input? Citizens did not want the storefronts facing Oracle and Tangerine. Vestar reversed the layout and placed the storefronts towards the interior. Citizens also fought and won their argument against illuminated signs facing Oracle and Tangerine in order to preserve the beauty of those scenic corridors.  Mr. Johnston and Ms. Jacobs, please take note: Oro Valley is not like most communities and we would like to remain that way.

(Note:  In another slap in the face to citizens, in March 2015, Hiremath, Hornat, Snider, and Waters broke that 9-year long agreement, allowing Vestar to add illuminated signs along Oracle and Tangerine).

The CEDS report praises Tucson’s fast-track building permits:

“The City of Tucson tapped into the Intergovernmental Agreement it had executed with Pima County to utilize the resources of the County’s building plan review team for the recently approved Amazon building. Pima County was able to complete its full review and position the City of Tucson to issue a building permit within one week. That’s the kind of speed of business major prospects expect in a highly competitive environment.”

Our Town officials need to read the General Plan. We are neither Tucson nor Pima County and we should not be lowering our standards to theirs. We do not want to follow their example. It was their poor examples that motivated us to incorporate in the first place.

The CEDS report criticizes Oro Valley’s landscaping requirements:

“Examples of other cost impacts to commercial developments include such things as excessive landscaping requirements, the amount of open space dedication required, architectural design requirements, some public infrastructure requirements, and the 1% public art requirement.”

Oro Valley’s landscape requirements, architectural standards, and open space requirements are what separate us from the “average” community. Public art is a mainstay in Oro Valley and has always been a ground rule for commercial development. Just because SAHBA (Southern Arizona Home Builders Association) and the Pima Metro Alliance would rather pocket the 1% is not a reason to eliminate it. Public art is another reason that Oro Valley is unique.

The CEDS report criticizes our sign codes:

“A number of interviewees also identified restrictions in the Town’s sign code as inhibiting awareness of drive-by traffic for successful retail enterprises, particularly along the 55 mph Oracle Road corridor.”

You can read the entire CEDS Report HERE

Part 2 will be published on Wednesday and includes the list of the 90 business and industry leaders and government officials who were interviewed for the CEDS report.