Bits and Pieces

Congratulations to Misti Nowak on 15 years with Oro Valley

A shoutout to Misti Nowak, Oro Valley’s Communications & Marketing Administrator, on 15 years of service to the Town. Nowak has led the Town’s communications and marketing efforts through major community initiatives, public information campaigns and events, including Oro Valley’s 50th anniversary celebration. Her team has also earned national recognition from the City-County Communications & Marketing Association for its work in public-sector communications. Congratulations to Misti on this milestone and on 15 years of helping keep Oro Valley residents informed and engaged. 

Two Town prosecutors reportedly resigning
LOVE has been alerted that Oro Valley’s two Town prosecutors have both decided to resign and are expected to move to positions with Pima County. According to the information provided to LOVE, neither replacement position had been posted as of August 10, raising the possibility of a temporary gap in prosecutors dedicated to Town cases. 

LOVE has not independently confirmed the departures or the Town’s plans for handling prosecutions during any transition.

Best of Both Worlds: Westward Look agreement combines Town incentives with Visit Tucson support
At last Wednesday’s Town Council meeting, the Town Council unanimously approved an incentive-based agreement with Westward Look Resort that provides up to $62,500 for qualifying group and sports bookings that generate room-night activity in Oro Valley. The resort is currently a member of Visit Tucson and pays $3,000 annually. Town Manager Wilkins stated that El Conquistador’s membership was probably under $5,000. The resorts therefore continue to receive Visit Tucson’s regional marketing and sales support at a relatively modest membership cost of less than $8,000 combined. That is far less than the $410,000 a year the Town previously paid Visit Tucson for a broader package of destination-marketing services. The broader package included leisure marketing, meetings and convention sales, sports tourism promotion and regional destination marketing on behalf of Oro Valley as a whole.

Rockin’ 4 Heroes awards education grants to local officers
Rockin’ 4 Heroes has awarded $1,000 education grants to six active-duty officers from the Tucson, Marana and Oro Valley police departments, including Oro Valley Police Sergeant Ryan Goss. The grants, funded through the nonprofit’s Law Enforcement Support Fund, help officers pursue degrees, leadership training, professional accreditation and advanced certifications. Rockin’ 4 Heroes, founded by Michael and Bonnie Quinn, supports first responders, active military, veterans and Gold Star families. Its annual free Rockin’ 4 Heroes Concert is scheduled for November 8 at James D. Kriegh Park in Oro Valley. (Rockin’ 4 Heroes media release)

Arizona Heroes Memorial to mark 25th anniversary of 9/11

The Arizona Heroes Memorial will hold a special ceremony on Friday, September 11, at 6:30 p.m. to commemorate the 25th anniversary of the September 11, 2001 attacks. The event will honor those who lost their lives, recognize the heroes who responded and remember the families and communities affected by 9/11. The ceremony will take place at the Arizona Heroes Memorial, 810 W. Naranja Drive in Oro Valley.

Town plans new annual Community Report
Oro Valley plans to begin producing an annual Community Report highlighting major Town accomplishments, services and performance. Town Manager Jeff Wilkins said the report is intended to improve communication and transparency by bringing information now spread among weekly, monthly and quarterly reports into one public-facing document. It will be organized around the Town’s seven strategic-plan focus areas and include major projects, service statistics and other notable accomplishments.

More businesses are opening in Oro Valley
The Town’s August/September Vista newsletter lists several new and coming businesses. New arrivals include Northwestern Neurology at Rancho Vistoso Boulevard, Hair by Kady on Oracle Road, Brenda M. Beck massage therapy on Cool Drive and Surf Thru Express Car Wash on Oracle Road. Coming soon are Barro’s Pizza, Presidio Dental and an Xfinity location.

Free movies continue at the Community Center lawn
Oro Valley’s free Movies on the Lawn series continues at the Community and Recreation Center. Goat is scheduled for August 22, followed by Hoppers on September 12. Movies begin shortly after sundown on the lawn near the golf driving range, and attendees should bring their own chairs or blankets.

Friday night music returns to Steam Pump Ranch in September
Free Friday Night Concerts return to Steam Pump Ranch on September 25 and October 2 from 7 to 9:30 p.m. The bands had not yet been announced when the newsletter was published. Food trucks will be onsite, with beer and wine available for purchase.

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Council Explores Changes That Might Attract Big-Box Retail

Council initiates discussion on attracting "Big-Box" Retail
For some time now, Vice Mayor Melanie Barrett and Councilmember Josh Nicolson have discussed the need for Oro Valley to attract at least a medium-sized, if not a large, big-box retailer. At their request, Town staff presented an update at last week’s Council meeting outlining current recruitment efforts. 

The discussion made clear that there are several challenges

Oro Valley could face in attracting these retailers, including assembling sufficiently large parcels, addressing potential infrastructure and grading costs, pursuing General Plan amendments or rezoning if required, and possibly negotiating incentives. None of these issues were described as insurmountable, and to a large extent they fall within the policy authority of the Town Council. However, each raises questions about timing, process, and ensuring that public involvement remains central to any decision.

Unknown if there are any Big-Box Retailers in the pipeline
Staff did not identify any specific medium or large big-box retailer as currently engaged or under review. Community and Economic Development Director Paul Melcher emphasized that the Town maintains confidentiality regarding potential projects and explained that staff’s goal is to keep approximately three “qualified leads” active at any given time. He stated that four qualified retail leads are currently in the pipeline. However, no specific large big-box retailer was named during the discussion, and no project in that category is presently before the Council for consideration.

Staff claims of a direct outreach strategy seem contrary to prior council discussion
Community and Economic Development Director Paul Melcher explained that the Town conducts “cold-call outreach,” meaning staff contacts targeted retailers directly and provides site information, recruitment materials, and pre-application assistance. He did not specify which retailers have been contacted. At a prior Council meeting, in response to a question from Councilmember Nicolson, Melcher said staff has not contacted Costco directly. No specific retailer was identified as currently engaged.

Staff foresees land size constraints and entitlement uncertainty
Staff outlined several structural challenges. Medium to large retailers typically require 18 to 22 acres or more, high traffic volumes, and locations at major intersections — conditions that are increasingly difficult to meet in Oro Valley, where most readily developable commercial land has already been built. Remaining parcels may involve costly grading, drainage or wash constraints, infrastructure extensions, multiple property owners, or the need for General Plan amendments and rezoning. Staff noted that timing is often critical in site selection, meaning uncertainty in the entitlement process can put Oro Valley at a competitive disadvantage when retailers compare locations.

Sales tax rebate incentive discussed... lessons from the Oro Valley Marketplace experience
The discussion also acknowledged that incentives can be part of large retail recruitment, including infrastructure reimbursements, permit fee reimbursements, expedited review, and potentially sales tax–based incentives through an Economic Development Agreement. Any agreement must comply with Arizona’s Gift Clause and demonstrate a clear public benefit. Oro Valley has prior experience with retail tax incentives, most notably with the Oro Valley Marketplace project nearly two decades ago, which included a sales tax rebate component returning a portion of sales tax revenues to the developer over a defined period. Despite that arrangement, the Marketplace struggled financially for years, raising broader questions about the effectiveness and risks of retail tax incentive agreements.

Pre-Entitlements Proposed — Public Input Emphasized
The most significant policy concept discussed was whether the Town should consider “pre-entitling” certain commercial parcels for medium or large retail uses. This could involve initiating General Plan amendments or rezoning in advance of a specific retailer applying, and potentially negotiating Economic Development Agreements earlier in the process. Staff suggested that this approach could provide greater certainty and reduce timing risk for developers. Vice Mayor Barrett cautioned, however, that the Town must not short-circuit public input, emphasizing that community participation remains critically important in Oro Valley. Mayor Winfield indicated that any proposal involving pre-entitlements would need to return to Council as a separate agenda item for full discussion.

The last time staff recommended any pre‑entitlement action was a few years ago at Innovation Park. Council approved a measure to allow developers to grade sites early to attract “shovel ready” projects. To our knowledge, that effort produced no results.

No Action Taken; Further Discussion Likely
No formal action was taken. For now, staff will continue recruitment efforts. Any specific retailer proposal, incentive package, or change to the entitlement process would require future Council review and public input.

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Results vs. Activity: Council And Staff Talk Past Each Other

Different expectations surface early
During the first of two strategic planning study sessions this year, early discussion revealed a disconnect between the Town Council and staff over how the strategic plan is framed and reported. Council members emphasized a desire for planning focused on clearly defined outcomes, while staff updates emphasize activities completed or in progress. 

Activity reporting vs. outcome reporting
Council cited economic development, referred to in the plan as economic vitality, as a clear example. Council members said their intent is to attract major employers, expand commercial development, and increase revenue in a meaningful way. Council wants to know what progress is being made toward specific, identifiable targets tied to those goals.  Staff updates, however, focus on activities such as supporting startup programs, hosting networking events, and developing collaboration spaces. While these efforts may support broader economic development, council members questioned whether they are directly connected to achieving the stated goals.

Council wants "measurable outcome reporting"
Council members said strategic plan items should be built around specific goals and measurable outcomes, with reporting that clearly shows whether progress is being made toward those outcomes or whether current efforts are realistically on track to achieve them. They said success should be judged by results, not by the volume of activity.

Staff wants to do activity reporting because that is what they track
In response to council thoughts, Town Manager Wilkins directed council members to existing documents, including the strategic plan and internal project charters, for additional detail. He emphasized that staff is taking actions, tracking work through multiple tools, and providing quarterly updates, while noting the challenge of consolidating that information into a single, easily digestible report.  

Wilkins’ missed Council’s central concern: Members were not asking for more detail about activities, but for clearer, bottom-line assurance that those activities are designed to produce the specific results Council expects.

Looking ahead to the next strategy session
Several council members summarized the issue succinctly: sSaff is focused on doing things, while Council wants confidence that the things being done are the right ones and will deliver the intended results. As the Town prepares for its second study session, members indicated that clearer outcome definitions up front would help align expectations and keep strategic planning results-driven rather than activity-driven.

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Bits and Pieces

Audubon Certification effort gains momentum at Pusch Ridge Golf Course
Friends of Pusch Ridge Golf report steady progress toward Audubon Sanctuary certification, an effort that blends environmental stewardship with community involvement. Volunteers and course staff are working through 18 identified projects, ranging from wildlife and habitat inventories to water conservation planning and public education. New signage, plans for bat and bird houses, a proposed butterfly garden, and outreach to nearby HOAs and the Oro Valley Town Council all point to a long-term commitment to improving environmental practices on the course. With the planning phase complete and six certification categories still ahead, organizers describe growing momentum and continue to welcome volunteers to help move the effort forward. (Source: Friends of Pusch Ridge Golf January newsletter)

Fiber expansion moves into contract phase at Rancho Vistoso

The January Vistoso Community Association newsletter highlights an important next step in bringing fiber-optic service to Rancho Vistoso. After the Town approved Ripple and Wyyerd to install the “last mile” of fiber, the VCA Board is now negotiating contracts with both companies to protect HOA infrastructure in the public rights-of-way, including landscaping, decorative rock, and irrigation systems. The Board is scheduled to vote on the contract language at its January 29 meeting, a decision that will help shape how high-speed internet is rolled out while safeguarding community assets. (Source: Community Association January newsletter)

Town releases friendly snapshot of 2025 Town Financial Results

The Town of Oro Valley has released its Popular Annual Financial Report (PAFR) for the fiscal year ending June 30, 2025, offering residents a clear and accessible overview of the Town’s financial position. Unlike the more detailed and technical Annual Comprehensive Financial Report, the PAFR summarizes key information such as revenues, expenditures, net assets, debt, financial ratings, and historical trends in a format designed for the general public. The report is intended to help residents better understand how the Town is managing its finances. Download the report here. (Source: Town of Oro Valley media release)

ASDB move to Copper Creek Elementary causes “Heartburn” for ASDB families

Plans to relocate the Arizona State Schools for the Deaf and the Blind (ASDB) Tucson campus to the soon-to-be-closed Copper Creek Elementary has created frustration and concern among ASDB families and students. After the Amphitheater School District voted to close Copper Creek and ASDB signed a five-year lease to operate there, many ASDB parents said they felt shocked and dismayed by both the closure and relocation announcement and expressed uncertainty about how the transition will affect their children’s education. At Monday's community meeting, ASDB parents voiced disappointment that the session ended early amid heated exchanges, saying they left with more questions than answers about services, transportation and the future of specialized support. The session ended early after parent emotions ran high and the discussion became heated, prompting organizers to close the meeting before all questions from families could be addressed. Some parents said they were skeptical about how ASDB’s collaboration with local districts will work and worried about accessibility challenges for families who rely on consistent, tailored support as their children adjust to the new campus setting.  Families also raised concern that the move would separate deaf and blind students who are currently educated together on the Tucson campus, disrupting long-standing programs and peer support networks. It is alleged that only deaf students will attend Copper Creek and that visually impaired students will go to a cluster site at TUSD. (Source: Various local news reports)

Oro Valley business growth and community planning advance side by side

Recent Town updates point to steady economic activity alongside continued community planning. In December, Oro Valley issued eight new business licenses spanning storefront, office, and home-based enterprises, while several tenant improvement permits signal new activity at key centers such as Oro Valley Marketplace. At the same time, construction continues on the 320-unit Oro Valley Marketplace Apartments, with utilities underway and a pedestrian tunnel nearing completion. These development updates appear alongside reminders in the Town’s Vista newsletter encouraging resident participation in long-range efforts such as the OV Trails Connect Master Plan and the Path Forward process, reflecting a parallel focus on near-term growth and long-term community priorities: (Source: Town of Oro Valley, January 2026 Economic Development Update and January/February 2026 Vista Newsletter)

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Bits and Pieces

2026 Election Update... Five so far... Petition signing begins

As of last Friday, five individuals have submitted statements of interest for positions on the Oro Valley Town Council. Former Pima County Sheriff Mark Napier has filed to run for mayor. Chris DeSimone, a local media personality, is seeking a council seat. Former Councilmember Rhonda Pina, who served for four years on council from 2018-2022, has also filed. Current Budget and Finance Commission member Dan Karlsberg and Jacob Herrington. former member of Planning and Zoning Commission, submitted statements of interest as well. The next step in the process is for each to obtain the required number of signatures to appear on the August ballot. We will let you know as we learn of additional candidates. 

Our plan is to interview each person during the petition-signing period to provide clear, fact-based profiles of their backgrounds, priorities, and reasons for seeking office.

Sunday is the Northwest Chanukah Festival at the Oro Valley Marketplace

Join in the celebration of the first night of the eight days of Chanukah this Sunday at the Oro Valley Marketplace. The event begins at 3 p.m. and will include craft booths and activities, music, food for sale, and free latkes (potato pancakes) and donuts. The Grand Menorah Lighting Ceremony and “gelt drop” will take place from 4:30 to 5:00 p.m. We went to last year's celebration. It was family fun for all.

Update: Copper Creek Elementary closing still in the works... Amphi decision may well backfire on District

On Tuesday, the Amphi School District formally advanced its recommendation to close Copper Creek Elementary at its board meeting. The proposal, presented to the governing board, will take effect in the 2026–27 school year if approved. One change has been made since our earlier report: Half of Copper Creek’s students would attend Wilson K–8, and the other half will go to Harelson Elementary.  Harrelson is not even remotely close to Copper Creek. The governing board is scheduled to make its final decision on January 13.  

Families with children at Copper Creek are devastated. Their efforts have to date been ignored. One parent at the meeting said the closure is likely to push more families to seek alternatives outside of Amphi, worsening the district’s enrollment problems. 

Town's December economic development notes Saddlebrook outreach and more...

The Town of Oro Valley Economic Development Department has released an expanded December 2025 update. The provides a more comprehensive picture of ongoing business activity, community engagement and development efforts than previous reports. For examplee, on notable item is the SaddleBrooke outreach. The town received 909 survey responses from residents that detailed their preferences for dining, retail and medical services, along with how they prefer to receive community information. These findings will guide future business recruitment and communication strategies.

Other highlights from the report include progress on multiple business assistance projects, continued growth in restaurant and retail interest, and updated marketing efforts that promote Oro Valley as a regional hub for outdoor recreation and high quality living. The department also noted rising interest from bioscience and technology companies and increased coordination with regional partners to attract new investment.

The lights are in full bloom

The Landoran holiday lights display is now in full bloom, and it’s well worth a visit. As we reported earlier, the show combines synchronized lights, music, and dramatic displays at the western intersection of Landoran and Golf View Drive. The display runs through New Year’s Day, with extended evening hours on weekends. If you haven’t been yet, this is a great time to take a drive or stroll through the neighborhood and enjoy one of Oro Valley’s most festive traditions.

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Bits and Pieces

Council approves having Town Attorney report to them... begins search now

Wednesday, the The Oro Valley Town Council unanimously approved Ordinance No. (O)25-08, changing the Town Code so that the Town Attorney will now be appointed by and report directly to the Town Council rather than the Town Manager. The Council also directed the Human Resources Director and Town Manager to return at the next meeting with a proposed hiring process and job description. They instructed them to model their work after the process used to hire the Town Magistrate. This action formally begins the search for Oro Valley’s next Town Attorney. (See our article that discusses this change.) 

Council clarifies: Small backyard structures do not require building permits

At its October 1 meeting, the Oro Valley Town Council unanimously adopted Ordinance No. (O)25-06, making small corrections to the Town’s recently approved 2024 building and property maintenance codes. The ordinance deals with building permits under the International Residential Code (IRC). Normally, the code sets a threshold for when a permit is required to build small detached accessory structures, with the size referring to the floor area of the building (such as storage sheds, playhouses, or similar non-habitable structures). Without this correction, the rule would have dropped to 120 square feet, meaning even a 10x12 shed would require a permit. The ordinance keeps the Oro Valley threshold at 200 square feet, so residents don’t need a permit for small backyard sheds or similar structures under that size.

Register now for Pusch Ridge Golf Opening Tourney

Registration is now open for the Friends of Pusch Ridge Golf Opening Tourney on Friday, November 7. Don’t miss this community tradition—reserve your spot today! Click here to register. 

New businesses open in Oro Valley

Several new businesses have recently opened their doors in town, adding variety to the local economy. Heather’s Luminous Esthetics and Queenie Natural & Wellness are now operating at 7315 N. Oracle Rd., while Faye Artisan has opened at 2404 E. Tangerine Rd. In addition, Vantage West Credit Union has added a branch on La Canada Drive, and Premier Title Agency has a new location on Oracle Road. Noble Hops has come under new ownership, and Trader Joe’s has completed a commercial addition at its Oracle Road store. (Source)

Town staff works to remove invasive weeds to restore Vistoso’s desert ecosystem

According to Council Member Josh Nicolson, speaking at the past Wednesday's Town of Oro Valley Town Council meeting, Volunteers and Town staff recently focused on curbing the spread of Russian thistle at Vistoso Trails Nature Preserve—a critical effort for ecosystem health. Russian thistle is an aggressive, drought-tolerant invasive plant that can outcompete native species by quickly hogging water, nutrients, and space.  It produces hundreds of thousands of seeds, spreads easily as a tumbleweed, and can dominate disturbed soil areas if left unchecked.  By removing it before seed set, the preserve helps reduce the invasive seed bank and gives native plants a better chance to establish.  This removal supports the preserve’s restoration vision, helping to maintain biodiversity, improve habitat quality, and prevent soil degradation across Vistoso Trails.

Council "forced to approve" state dictated construction hour changes for earlier allowed start times
The Also Wednesday, the Oro Valley Town Council adopted Ordinance No. (O)25-07 to bring the Town Code into compliance with Arizona’s new state law on construction hours (SB 1182). The changes expand summer work hours, allowing general construction as early as 5 a.m. on weekdays and 7 a.m. on Saturdays, with concrete work permitted an hour earlier. Several council members voiced concerns about the impact of 4 a.m. and 5 a.m. start times on nearby residents and noted frustration that the state has stripped away local control. Despite this reluctance, the Council acknowledged it had no choice but to approve the amendments, since state law preempts stricter local standards
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Bits and Pieces

Colorado River Reservoirs Still Strained

As of August 10, the seven major reservoirs in the Colorado River system are only 39% full, holding 22.5 million acre-feet of water. That’s slightly less than a year ago, when they were at 41%. The two largest reservoirs, Lake Mead and Lake Powell, remain at just 31% of capacity each. Since the Colorado River is Oro Valley’s primary source of water, these persistently low levels highlight the continuing challenges of long-term water supply. (Source)

Community Academy returns this fall

The Town of Oro Valley’s Community Academy begins October 2 and runs through November 5. This year’s program offers nine classes, including new sessions on water and tourism. The Academy gives residents an inside look at how the Town operates, and many graduates later go on to serve on boards and commissions. Registration is available here.

Community Center Fund: Financial results for year even stronger than anticipated

In our September 3 report, we noted that town staff projected that the Community Center Fund was on track to add about $750,000 to reserves, ending fiscal 2025 with a $2.6 million balance. Final year-end results came in even better. Revenues reached $12.1 million, or 113% of budget, while expenses were 2% over plan. The fund added $1.1 million to reserves and closed the year with a $2.9 million balance. (Source: Parks and Recreation Commission Meeting of September 9, 2020)

Oro Valley Welcomes New Economic Development Manager

Sarah Denman has been introduced as the Town’s new Economic Development Program Manager, following Margie’s retirement. In her role, Denman will oversee the Town’s Business Retention and Expansion Program, co-manage the Shop Oro Valley campaign with the Chamber of Commerce, and assist businesses with site analysis, permitting, and resources. She brings experience from working with the City of Tucson, Pima County, Sahuarita, and AmeriCorps. Denman, who moved to Southern Arizona in 2020, holds a Master of Public Administration from the University of Arizona and looks forward to supporting Oro Valley’s business community. (Town of Oro Valley Media Release)

Jankowski Named Outstanding Professional of the Year

Deputy Parks and Recreation Director Matthew Jankowski has been honored as the 2025 Outstanding Professional of the Year by the Arizona Parks and Recreation Association. The award recognizes his leadership and innovation since joining Oro Valley in 2018, where he has overseen major growth at the Community Center and Aquatic Center, secured nearly $1 million in upgrades, and helped bring a $1 million grant to develop a skate and bike park at Naranja Park. Jankowski also serves as Vice President of APRA and was recently appointed by Governor Katie Hobbs to the Arizona Outdoor Recreation Coordinating Commission. (Town of Oro Valley Media Release)

Council Approves Broadband Partnership

Last week, the Oro Valley Town Council approved an intergovernmental agreement with Pima County to join the Regional Middle Mile Broadband Infrastructure Project. The initiative will build a countywide fiber optic ring that enhances public safety communications, supports next-generation 911 services, and opens the door for expanded broadband access. Oro Valley will contribute $200,000 in FY 26–27 and provide in-kind support such as permitting and inspections. In return, the Town gains access to more reliable fiber infrastructure, improved digital equity, and long-term opportunities to attract businesses and expand internet service. (Source: The Oro Valley Town Council meeting of 9-03-25)

RTA Next Plan of $3Billion Vote scheduled for March

The Pima County Board of Supervisors has unanimously referred the Regional Transportation Authority (RTA) Next plan to the March 2026 ballot. The plan is the result of years of meetings and negotiations among community and business leaders, including contributions from Oro Valley Mayor Joe Winfield, who served as chair of the RTA Board, and Town Manager Jeff Wilkins, who provided technical input. Supporters describe the measure as a balanced plan that will benefit Oro Valley as well as the broader Pima County community. More information about the projects included in the plan is available at the RTA Next.

Bits and Pieces

Council approves new police agreement 

Wednesday, the Oro Valley Town Council unanimously (5-0 Vote) approved a new Memorandum of Understanding (MOU) with the Oro Valley Police Officers Association. The Council’s vote followed several weeks of behind-the-scenes discussions after negotiations had reached an impasse in early May. While speakers praised the agreement as fair and competitive, the final version of the MOU and its supporting documents were not made available to the public prior to the vote, so no further details can be reported at this time. We reported regarding the various options being consider and will report the final agreement once we receive the materials.

Water rate increase approved—effective July 5

Also Wednesday, the Oro Valley Town Council unanimously approved increases to the town’s potable water base and commodity rates, effective July 5. The average residential customer using 7,000 gallons per month will see a monthly increase of $1.81, or about 3.6%. The primary driver is a sharp increase in the cost of Central Arizona Project (CAP) water. The Town continues to cash-fund its capital improvement program without issuing new debt, which also contributes to the rate hike. Reclaimed water rates remain unchanged, and the town notes that Oro Valley still offers some of the lowest water rates in southern Arizona for typical residential customers.

Council targets chronic building and litter violations with stronger enforcement tools

And Also Wednesday, the Oro Valley Town Council adopted Ordinance No. (O)25-03, changing how the Town enforces certain code violations. The ordinance reclassifies issues such as illegal construction, unpermitted electrical or plumbing work, and failure to remove accumulated litter from criminal to civil offenses for initial violations. This change allows Town code enforcement officers—not just police or legal staff—to issue citations directly, making enforcement faster and more efficient. To address ongoing noncompliance, the ordinance also introduces a mechanism to escalate repeat violations to criminal charges after three offenses within 24 months. A new maximum civil fine of $1,000 per day was also established.

Town stays on track to fully fund police pensions

And, once again, Wednesday, the Oro Valley Town Council unanimously approved fulling funding the town's Public Safety Personnel Retirement System (PSPRS) obligation. The policy is a continuation of prior year policies under Winfield's leadership. The contribuion reflects the most recent actuarial data, showing that the town’s police pension fund improved from 95% funded in FY 2023 to 98.6% in FY 2024. With this year’s additional budgeted contributions, staff expects to reach full funding—potentially exceeding 100%—by the end of FY 2025–26, assuming stable investment returns. The new policy maintains the town’s commitment to responsible, long-term pension funding.

Oro Valley has more than fifty commercial sites available for development
The Town of Oro Valley’s economic development website lists over 50 sites available for commercial activity, including both land parcels and existing buildings. Specifically, there are 19 sites designated for high-tech and bioscience development, some located within Innovation Park’s expedited development zone. Additionally, there are over 30 commercially zoned sites ranging in size from under an acre to nearly 15 acres. These figures encompass both vacant land suitable for new construction and existing buildings available for adaptive reuse. Most of the existing buildings are along Oracle Road. Most f the vacant land is west of La Canada. [See Panel right]. (Source: ChooseOroValley.com )

No congressional funds for Oro Valley in 2026...Overreached in FY25?

Congressman Juan Ciscomani has no community project funding requests for Oro Valley in the FY2026 federal appropriations cycle. That’s a sharp contrast from last year, when he sought $17 million for Oro Valley bridge repairs—a figure that now appears far higher than necessary. According to the Town’s own FY26 Capital Improvement Program, total bridge-related spending over the next ten years is budgeted at just $7.2 million. That includes specific repairs to La Cañada, Rancho Vistoso, and First Avenue bridges, as well as ongoing annual maintenance. (Source)

Red light therapy, juice bars, and high-tech optics highlight May's business openings

Oro Valley welcomed several new businesses this month, with a notable focus on wellness and innovation. Two red light therapy studios—Diviti Adora and Red Light Method—have opened on Tangerine and Oracle, offering treatments that blend fitness with infrared light technology. On the tech side, Transformative Optics brings cutting-edge imaging system development to town, while Talon Analytics offers engineering solutions to Fortune 500 firms. Also new: Oranju, a fresh juice bar, and a branch of Tucson Federal Credit Union inside Walmart. (Source: The OV Edge)

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Bits and Pieces

Former council member supports OVCN height request 

Former Oro Valley Council Member Steve Solomon spoke in support of the Oro Valley Church of the Nazarene’s (OVCN) request to increase the height of its new sanctuary during a Planning and Zoning Commission hearing on Tuesday. Solomon emphasized OVCN’s positive impact on the community, highlighting its role in hosting town events and charitable initiatives. He referenced the annual Feed My Starving Children event, where “7,000 local residents came to OVCN to volunteer to package over a million packets of meals for starving children.” Solomon urged decision-makers to focus on facts rather than emotions, stating that the building height request aligns with zoning laws and precedents, adding that “disapproval of this request would require compelling facts solely related to the height.” Solomon, a congregant of the church, was the last audience speaker. Shortly thereafter, the commission unanimously denied the request.

One day, BofA building may be able to display colors on its logo… will Target be next? 

Tuesday, the Planning and Zoning Commission unanimously recommended allowing Bank of America to follow the town’s sign code (Chapter 28) instead of the more restrictive Rooney Ranch Sign Code, which was established in 1998. The final decision now rests with the Town Council when it takes up this matter at next Wednesday's meeting. If approved by the council, the bank will be able to display its official logo colors instead of the current variation. This raises the question—will Target make a similar request? Years ago, Target was denied permission to use its signature red color on the trademark balls at the store entrance.

UPDATE: The town council unanimously approved the Bank of America request. This approval applies to that property only. Other businesses will have to apply for such change on their own if they wish.

Rockin' 4 Heroes 2025 date

The 2025 Rockin’ 4 Heroes Annual Concert will be held during Veterans Day Weekend in Oro Valley. Bands and other concert-related information will be forthcoming. "For now, save this weekend for us and consult our website or Facebook event page. Stay tuned to LOVE, our website and our various social media platforms for updates! We can’t wait to see you again!" (Source: Rockin' 4 Heroes email)

Big bridge repair grant is still in limbo 

Grants are an important source of revenue for the town. We last reported in October that Oro Valley was pursuing significant funding for infrastructure repairs. Not much has changed since then. In his January executive report to the council, the Town Manager noted that the largest of these grants is “…in a waiting period for the Town of Oro Valley Bridge Repair Project.” This grant totals $7 million. Town Manager Wilkins added, “The good news is that our project remains in a strong position for a final Fiscal Year 2025 appropriations bill. However, it is likely we will not have any additional information to share until mid-March.” (Source: Town Manager Executive Report To Council, January 2025)

The grant is sponsored by Congressman Ciscomani, who, alongside Mayor Winfield, publicly celebrated the project’s inclusion in the bill. However, it remains uncertain whether the funding will survive the final approval process. If it doesn’t, the town will need to find another grant source or fund the project itself—a financial burden that Wilkins described as a “big nut to crack.” 

State seems to be a very poor source of economic development leads

In December, the town received one economic development opportunity from the state. According to Town Manager Wilkins:  “Oro Valley was included in state-wide searches by one prospective business in December 2024. The Town was unable to respond as the project was zoned heavy industrial and required rail service.” (Source: Town Manager Executive Report To Council, January 2025). We cannot recall the town receiving any economic development lead from the state in the past two years which was even close to being something suitable for the community. 

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Bits and Pieces

Arizona Heroes Memorial dedication is tomorrow
The Arizona Heroes Memorial will officially open on tomorrow, marking a major milestone in honoring veterans, first responders, and healthcare workers. The ribbon cutting ceremony is at 11am. This initiative began with resident Dick Eggerding, a dedicated Oro Valley volunteer who envisioned the memorial in 2015. Supported by community leaders and volunteers, the project secured 2.58 acres at Naranja Park, with initial fundraising efforts in 2017 bolstered by key sponsors. Despite challenges, including delays due to the COVID-19 pandemic, the project gained renewed momentum with new leadership and strong partnerships. The groundbreaking took place in February 2023, with over 300 attendees. The Memorial now stands as a testament to community spirit, resilience, and gratitude, inviting ongoing support and pledges to honor loved ones and maintain this symbol of sacrifice.

Friends of Pusch Ridge Golf need your help
FOPRG is focusing on two initiatives this year: water use advocacy and adaptive golf. This supports their mission to “connect the community through the game of golf.” The water advocacy effort includes gathering data and reaching out to homeowners to encourage conservation. The adaptive golf program targets individuals with physical challenges, inspired by a special golf cart shown at a recent event. Significant fundraising will be needed to support this due to the high cost of the equipment. Click this link if you would like to help: (Source: FOPRG media release)

BizTUCSON features Oro Valley’s growth and thriving economic future
BizTUCSON, a quarterly business magazine showcasing Southern Arizona’s economic landscape, recently featured Oro Valley in its summer edition, written by freelance writer and former Chamber of Commerce President Dave Perry. The articles highlighted Oro Valley’s 50 years of growth from a small bedroom community to a thriving economic center. With a commitment to public safety, quality education, and ample community amenities, the town has attracted major employers like Roche Tissue Diagnostics and Simpleview, as well as a dynamic range of small businesses. The Oro Valley Marketplace is set to transform into the “Oro Valley Village Center,” adding new hotels, apartments, and retail spaces to further enhance local commerce. The town’s proactive leadership continues to create an inviting business environment, solidifying Oro Valley as an ideal place to live, work, and grow. (Source)

Oro Valley secures grant for historic house assessment
The Town of Oro Valley has been awarded a $30,000 grant from the Arizona State Parks’ Historic Preservation Heritage Fund for a Historic Building Condition Assessment (HBCA) of the Proctor-Leiber House at Steam Pump Ranch. The HBCA will document the current state of the 1930s house, aiding future conservation and restoration plans. The assessment’s total cost is $50,000, with the town contributing $20,000 from its Grants Fund. This is the final structure at Steam Pump Ranch awaiting such an evaluation, essential for its potential future use. (Town of Oro Valley Media Release)

Council approves Starbucks drive-thru at Tangerine and Innovation Park Drive
Last week, the Oro Valley Town Council discussed two key items related to a proposed office and restaurant development, including a drive-thru coffee shop near Tangerine Road and Innovation Park Drive. The council considered a text amendment to allow access to the coffee shop from Tangerine Road and a conditional use permit for the drive-thru. The property, part of the 1987 Rancho Vistoso PAD, was rezoned in 2008 for commercial use and later included in the Economic Expansion Zone (EEZ). After analysis, including traffic and noise studies, the council approved both items unanimously, affirming compliance with zoning codes and the town’s general plan.

2024 State of the Town: Winfield Celebrates Oro Valley

Mayor Winfield’s celebrates Oro Valley

This past Thursday, Oro Valley Mayor Joe Winfield delivered the annual State of the Town address at the El Conquistador Resort. Sponsored by the Greater Oro Valley Chamber of Commerce, the event welcomed roughly 600 attendees and marked the town’s 50th anniversary, reflecting on recent accomplishments and plans for future growth. In his address, Mayor Winfield covered seven key areas impacting Oro Valley’s development and community life.

Safety initiatives focus on police accreditation and courthouse improvements
In public safety, Mayor Winfield highlighted the accomplishments and future goals of the Oro Valley Police Department (OVPD). Led by Chief Kara Riley, the department is completing its third accreditation through the Arizona Association of Chiefs of Police, a credential only two departments in Arizona will hold, further solidifying OVPD’s reputation for safety and excellence. Mayor Winfield also announced the improvements to the town’s court, including upgrades to the lobby, jury rooms, and facilities for safely transporting high-risk individuals. Winfield noted: “Maintaining a high level of public safety contributes to Oro Valley’s attractiveness as a safe community for families and businesses."

Water projects emphasize conservation and reduced groundwater pumping
Mayor Winfield also provided updates on water and sustainability initiatives, key to Oro Valley’s long-term resilience. As he noted, the town’s population in the water service area has grown by 14 percent over the past two decades, yet total water consumption has decreased by 12 percent, a sign of effective conservation measures. Furthermore, Oro Valley’s water utility has reduced groundwater pumping by 60 percent. To sustain these efforts, the town has dedicated $52 million for water utility projects, including $23 million toward the Northwest Recharge Recovery and Delivery System. This system, slated for completion in 2026, is expected to reduce groundwater reliance further, safeguarding the aquifer for future generations. According to Winfield: '“Water remains a key priority for growth and sustainability. Thanks to our community’s conservation ethic, advances in home construction, and strategic investments in water infrastructure, Oro Valley is well positioned for the future."

Economic growth continues through development permits and marketplace plans
On the topic of community development and economic activity, Mayor Winfield shared that Oro Valley issued over 2,200 permits in the past year, representing $133 million in private construction. Residential development continues, with 95 single-family permits expected this fiscal year, alongside two new apartment projects. Commercial growth is set to expand with the addition of a hotel and two senior living communities. Significant redevelopment is also underway at the Oro Valley Marketplace, where plans include four-story hotels, new dining options, and enhanced recreational amenities. He also noted that: '“Annexation remains an important tool for the Town’s future expansion, and we will continue to vigorously pursue all annexation opportunities that can be justified economically, environmentally, and socially for the benefit of Town residents.”

Additional topics covered included tourism, general plan, parks, and partnerships
In addition to these primary areas, Mayor Winfield touched on several other initiatives and accomplishments. Oro Valley was designated an official Destination Marketing Organization (DMO) to enhance tourism; the General Plan update, "OV’s Path Forward," is moving forward with community involvement; the Parks and Recreation Department has completed major upgrades, and partnerships with local, state, and federal entities are helping secure funds for infrastructure improvements. He also noted the November ribbon cutting for the Arizona Heroes Memorial, which is located in Naranja Park.  And, of course, he noted the completion of Naranja Park itself and the creation of the Vistoso Trails Nature Preserve.

Missing: No discussion of the towns' financial financial strength

Absent from this year’s speech was any discussion of the town’s financial health. By all accounts, the town is currently in a strong financial position. This has been achieved without any property tax, making the town unique not only in Arizona but across the country. It is certainly something that should be acknowledged. No organization can be successful if it is not first financially sound. Up to this point, Oro Valley has been just that.

Winfield: "Building a community that we are proud to call home"

Mayor Winfield concluded his address with a reflection on Oro Valley’s progress and a vision for the future, stating that “Oro Valley’s journey has always been shaped by its people, a community bound by a shared vision for excellence. Together, we’ve honored the past, thrived in the present, and laid a strong foundation for an even brighter future. With every project, partnership, and accomplishment, we carry forward the legacy of those who came before us. Here’s to the next 50 years as we continue building a community that we are all proud to call home.” 

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Watch event video

Read transcript

Inside Oro Valley’s Economic Playbook: What’s Working, What’s Not, and What’s Next (Part 2)

The current economic development strategy is a departure from the past… it's a targeted approach

The current Oro Valley Comprehensive Economic Development Strategy (CEDS) represents a targeted approach, marking a clear departure from past economic strategies. It is a strategy of which LOVE and his readers have been critical. It is a strategy that was developed under the leadership of prior town manager, Mary Jacobs.

Though we have a new town manager, Jacobs' community and economic development strategy is still the prevailing strategy of the town is the prevailing strategy of the town. In fact, its implementation is a major objective of the town council's most recent strategic plan. This is the last year of its planning horizon, and a new or updated economic development plan will be required as the town also develops a 10-year general plan. 

The current CEDS seeks to achieve the following:

Attract Bioscience and Technology employers through partnerships and incentives
The CEDS takes a unique approach by targeting specific business sectors for employment growth, focusing on emerging industries such as electronic vehicle battery storage, think films technology,  optics, and destination marketing.  This aligns with previous efforts to collaborate with the University of Arizona on talent development while offering incentives to attract primary employers.  There has been success in this area with companies such as Sigma Tech, Polycharge, Nikon Research Corporation and Simpleview locating in Oro Valley.

Align residential development with workforce requirements
Aligning residential development with workforce needs is a new concept. When this was discussed with the Council, there was much debate about whether a bioscience and technology-focused workforce would prefer homeownership or apartment living. During those discussions, the council was repeatedly informed that younger workers, seen as the primary target group, often favor apartments over homes. A larger question however, was one that was never discussed.  

There is some question as to whether the employees of these companies want to live in Oro Valley. It's not that Oro Valley is not a great place to live. But let's face it. There really isn't any nightlife here and young people, especially those who are single, may well prefer to live in Tucson.

This CEDS strategy element may reflect an effort to justify increased apartment development.

Leverage natural and cultural resources to stimulate tourism
To boost retail and tourism, CEDS seeks to leverage Oro Valley’s natural and cultural resources, linking tourism with retail and the arts in a cohesive strategy. This broader approach contrasts with past efforts, which primarily emphasized sports and outdoor activities to attract visitors. The current strategy includes a broader range of community activities and seeks to create economic benefits for both residents and tourists. There are no metrics that we found can be used to determine if the strategy element is working.

Annex selectively to attract high-tech businesses
The CEDS employs a selective annexation approach, focusing on parcels that support economic development goals in technology and innovation. This approach includes infrastructure initiatives, such as dark fiber and utility expansions, to attract high-tech businesses. This strategy is a shift from past annexation strategies, which were more general, incorporating both residential and commercial areas to increase revenue. However,  the only annexation that has taken place in the past five years is the annexation of the Westward Look resort. This is an extension of a past strategy to annex areas that bring commercial business revenues to the town.

Streamline development approvals and update zoning codes for predictable business processes
The CEDS includes measures to streamline development approvals while retaining resident input. The strategy aims for zoning adjustments, form-based codes, and procedural modifications to improve efficiency across departments, with some updates already presented to the council. Unlike the previous Economic Expansion Zone (EEZ) approach, which was limited to Innovation Park, this CEDS element applies updates town-wide, aiming to maintain community standards while enhancing predictability for businesses. .

Is there an OV Factor when it comes to construction question?

Perhaps some streamlining is necessary. Although we hate to use anecdotal information, about a month ago a comment appeared on the social media platform Reddit. It was entitled: “Are Construction companies refusing to work in Oro Valley?” Two contractors—a home builder and a remodeling company—independently stated they avoid working in Oro Valley due to the building department’s inspectors, who allegedly demand costly requirements beyond the building codes. They claim these demands add thousands of dollars to project costs, which they hesitate to pass on to clients, resulting in lost sales. Contractors say they would need to overcharge to account for what they call the “OV factor,” making Oro Valley projects financially unviable.

Has CEDS Worked? 
The CEDS marked a significant departure from Oro Valley’s previous economic development plans. Past strategies focused on rooftops, shovel-ready lots, broad annexations for growth, and public safety as an economic driver. In their place, CEDS introduced a targeted, industry-focused approach and we have seen some success and attracting target sector businesses.

The questions now are: What tangible results of the CEDS strategy has Oro Valley experienced in the past five years in other areas? Second, should Oro Valley continue with this strategy or is it time to develop a new approach?  

What's next?

These are questions that will be answered as the Town begins to plot its financial future, a future without substantial bond funding, without outlandish federal giveaways, and [hopefully] without the luxury of seeing increases in sales taxes because of inflation. 

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Inside Oro Valley’s Economic Playbook: What’s Working, What’s Not, and What’s Next (Part 1)

Economic development is essential to the long term financial viability of Oro Valley 

On Thursday, Mayor Winfield will deliver a “State of the Town” address. We suspect that a key focus of his remarks will be on the town’s economic viability.

Oro Valley cannot simply raise sales taxes to boost revenue. This makes economic development and careful fiscal management essential to the town’s long-term financial health. Over time, Oro Valley must continue to revitalize its economy to sustain the revenue needed for its services.

Oro Valley has tried many things in the past to spur economic development. Some things have worked. And some have not.

Oro Valley has long pursued diverse strategies to drive economic development, in its efforts to sustain financial viability. From accelerating business approvals to expanding housing options, the town has explored multiple pathways to attract businesses and residents alike. Some approaches, like developing sports tourism and maintaining a strong public safety record, have shown tangible benefits.  Others, such as efforts to streamline planning or create shovel-ready business sites, have encountered challenges. Here's what's been tried over the years. Click the links to learn more about each.

1. Streamlining development approvals
The EEZ (Economic Expansion Zone)
This strategy aimed to speed up development in Innovation Park by simplifying the approval process for businesses in Innovation Park; notably removing neighborhood meetings and Planning and Zoning Commission reviews. Although intended to reduce delays, it hasn’t led to noticeable new developments in Innovation Park, suggesting limited effectiveness.
Integrating the Planning and Zoning Department with Economic Development
Former Town manager Mary Jacobs made an organizational change that attempted to allign planning and zoning and economic goals by placing the Planning and Zoning Department under the Economic Development Department. This has created a situation in which planners also become mediators between developers and residents.

2. Preparing infrastructure for building
Shovel-Ready Lots in Innovation Park
By preparing land for quick business setup, the town hoped to attract companies ready to establish themselves. Despite the investment, the initiative hasn’t drawn interest from businesses, partly because available lots don’t meet the scale or accessibility requirements many businesses desire, such as highway access or larger parcels. After all, in reality, more of all is 10 miles from interstate 10 whether you travel west or south.

3. Housing expansion
Increasing rooftops
Based on the idea that more housing would attract businesses to serve a larger population, this approach has expanded Oro Valley’s residential community but hasn’t attracted significant business diversity beyond healthcare and other personal services. This trend highlights that more rooftops alone do not meet business attraction goals.
Adding multifamily dwelling units (apartments)
A similar approach focused on increasing rental options to attract employees for potential high-paying jobs. However, demand is currently lukewarm; For instance, the Linda Vista rentals have had substantial vacancies, suggesting that the need for upscale apartments may be overestimated.

4. Tourism and sports attractions
Use Parks and Recreation facilities to attract visitors to the town
Oro Valley has invested in sports venues to attract visitors, and while there’s limited town data, activities like aquatics events do bring non-residents to the area. Sports facilities have had success in driving local economic activity, particularly in hospitality and dining sectors.
Make Oro Valley a destination or visitors
Recently, Oro Valley took over as its own Destination Marketing Organization, aiming to bring more tourists directly rather than relying on regional efforts. Early efforts, including partnerships for sports events and planning public art tours, are underway, but it’s too soon to assess the overall impact.

5. Expansion through annexation
Annex for growth
Oro Valley has used annexation to incorporate nearby areas, both residential and commercial. Commercial annexations bring tax revenue and support public services, while residential expansions provide initial fees but may add long-term service costs without corresponding revenue.

6. Developing a knowledge economy
Incubate businesses
Through a partnership with the University of Arizona, the Oro Valley Innovation Center serves as a business incubator. The aim is to foster startups that remain and grow within the community, though progress is gradual due to the incubation timeframe and risk of external acquisitions relocating businesses.

7. Public Safety as an economic incentive
Maintain strong public safety
Oro Valley’s reputation for safety is a draw for both residents and businesses, exemplified, years ago, by Rancho Vistoso’s willingness to be annexed for dedicated police coverage. Public safety remains a foundational element of Oro Valley’s appeal.

8. Digital promotion and policy adjustments
Build an award-winning website for businesses to explore the town
The “Choose Oro Valley” website serves as a digital face for the town’s economic efforts, recognized for excellence in design and functionality, aimed at attracting potential investors and residents. We have no idea if this generation significant leads. But it appears to be a good start.
Amend the General Plan to switch from residential to a commercial and back
Historically, General Plan amendments allowed for changes in land use. These are changes that allow the land to be used in a manner that was not approved by the voters. These changes are made in response to whatever the current market supposedly supports. The approach has shifted under different administrations, with fewer amendments in recent years, reflecting an adherence to the voter approved 2016 general plan.

Here's what's really worked

Over the past decade, Oro Valley has experienced notable population growth. Combined with significant inflation and the taxation of internet purchases, this population growth has increased town sales tax and state shared revenues. Yes. We think that many people moved here did so because of the Town's terrific public service presence.  We have not seen, however any significant new businesses that offer . What we have seen is something that should've been anticipated: An increase in medical and personal service businesses.

Tomorrow we take a look at Oro Valley's current community and economic development plan, a plan that was put in place five years ago. It is a bit different from what the Town did historically.

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Bits and Pieces

Tomorrow night is "Safety Night" in Oro Valley
The Oro Valley Police Department will host its annual National Night Out event tomorrow from 6:00 p.m. to 9:00 p.m. at the Walmart Supercenter on Tangerine Road. The event promotes community safety and fosters positive relationships between law enforcement and residents. With a special emphasis on children’s safety, the evening will feature Halloween-themed fun, including costumes, candy, and prizes. 

Also This Weekend: Don’t miss the Oro Valley Fall Foodie Festival
The Oro Valley Fall Foodie & Art Festival is scheduled for this Saturday and Sunday. The festival will feature live music, artisan vendors, and various fall-themed activities. The event is located at the Oro Valley Marketplace from 10am-4pm on both days.

FireTruck Brewing closing is loss to our community
FireTruck Brewing announced the permanent closure of its Oro Valley location in August, citing challenges of the current market. This is a shame. The Oro Valley location opened to the public in early 2019, offering a selection of craft beers and a full-service restaurant. Over the years, they raised and donated thousands of dollars to support local disabled veterans, firefighters, children, and families in need. They hosted community events, including live music performances and annual crawfish boils that became local favorites. The restaurant, owned and operated by local firefighters, is now focussing on its original midtown location.

Are things getting better or worse when it comes to economic development
When it comes to economic development, questions remain. Besides FireTruck Brewing, what happened to Ashley Furniture or whatever it was called when it closed? And what’s the status of the new hotels and apartments planned for the Oro Valley Marketplace?

On the positive side… Look at what others are saying about Oro Valley
Oro Valley was highlighted as a hidden gem in a February travel website article, praising the town for its breathtaking desert landscapes, rich cultural history, and outdoor recreational opportunities. The article touts the town's unique blend of natural beauty and small-town charm, making it a standout destination for those seeking adventure and relaxation. The article emphasizes the town’s appeal to nature lovers, with its hiking trails, scenic vistas, and proximity to major natural attractions. Oro Valley is portrayed as a must-visit spot for those looking to explore the American Southwest’s lesser-known treasures. The only thing odd about the article is the title. It states that Oro Valley is "a slice of Mexico". We are anything but that.
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Ending Visit Tucson Destination Marketing Agreement Sends Town Staff Into Panic Mode

The town created a mess when it dismissed Visit Tucson

In March, Town Manager Wilkins announced that the town did not renew an agreement with Visit Tucson to, among other things, provide group marketing bookings/leads for the town's two resorts: Westward Look and The El Conquistador. This ended a twelve-plus year partnership.

Wilkins violated the open meeting law by "polling" the council. Then, without a formal council vote, he terminated the relationship via a letter. He never consulted the resorts in making the decision. The day after sending the letter he learned that the resorts would have no access to Visit Tucson's group booking services; thus forcing the town into panic mode to get into a business in which they have no expertise... replacing Visit Tucson's destination marketing activities. Faced with this mess, he had no choice to bring it to the council last week to get their funding approval to move forward with his plan.

The panic happened because Wilkins made the decision behind closed doors without thinking through the implications

We learned how all this happened when the situation was discussed by the council last week and motions voted upon, in an attempt of the town to "paint over the mess" Wilkins created.

In January and February, Wilkins violated the open meeting law

...by polling individual council members in one-on-one meetings on firing Visit Tucson. Supposedly, he reviewed staff analysis of Visit Tucson performance in relation to the town. He did this in response to a strategic plan item for a Visit Tucson return on investment analysis [see panel right]. He did this in individual sessions not open to the public. From these meetings, Wilkins concluded that the council wanted him to not renew Visit Tucson's contract.

In March, Wilkins sent the letter to Visit Tucson

He sent a letter to Visit Tucson informing them of the decision without considering the immediate impact on the two resorts.

Wilkins did so without understanding the impact on the two resorts

The next day, Wilkins learned that the two Oro Valley resorts would no longer be getting group booking services from Visit Tucson. Visit Tucson by-laws only allow resorts in jurisdictions that pay fees to Visit Tucson to be members and, therefore, avail themselves of Visit Tucson services. According to Oro Valley Development Director Paul Melcher, “When we terminated our agreement with Visit Tucson, [we learned that] there wasn't an automatic extension of membership to the two resorts. We found that out after we had presented the letter to Visit Tucson."

Panic ensued

Operating in panic mode, town staff cobbled together a plan to provide destination marketing services for the two resorts. According to Melcher: “We immediately went into the mode of what are we going to do for the first 30 days once we knew there might not be an opportunity for the resorts to be part of Visit Tucson. We recognized that they needed that group booking support.”

Last week, Wilkins asked the council to "paint over the mess"

Last week, staff met at the council meeting to present the Visit Tucson ROI analysis and their plan for the town to become a Destination Marketing Organization (DMO). At that time, Wilkins explained why he did not renew the Visit Tucson contract. Referring to the staff ROI analysis:

“So, those are the thoughts that we, uh, we reviewed with, uh, with council members. But if that’s really after that, uh, there really wasn't, uh, you're from the council, uh. You know we had, again, our contract was coming- the extension of the three months was coming forward-and there wasn't a council member said “You know what: Let's put on the agenda and renew and extend.”

Council vote: 6-1 in favor of the "paint job"

In the meeting, council voted 6-1 (Councilmember Solomon voted no) to ratify to no longer use Visit Tucson, to have the town proceed with becoming a DMO, and to implement the plan. This, despite the fact, as Solomon noted, that the town is not prepared to make this work:

“Everything we see here is on paper. We're already behind the game. We would have needed this to be in place and fully operational on the day that we left Visit Tucson and it wasn't and it isn't now. This is a wish list. There is nothing functioning here. There's no website. We don't have the expertise on staff. We don't have the experience and we don't have nearly the financial capability that Visit Tucson has.”

The whole thing is bizarre

The manner in which this is being handled is amateurish and places a significant revenue stream source of the resorts and the town in jeopardy. As Solomon noted: “If this goes wrong, what are the consequences: A third of the income to the Hilton and a good part to the Westwood look and a negative 11 million dollar economic impact to the town. This may be good a year from now. But it is not ready. It is short-sighted and it can cause irreparable harm to our community and our economy.”

So why would the Wilkins do this?
Is town staff incompetent? Or is there something we have not been told? Our gut tells us it's some of both.

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