Showing posts with label Tourism. Show all posts
Showing posts with label Tourism. Show all posts

Tuesday, September 15, 2026

Look What Happened While We Were On Holiday

Bourn To Reshape Innovation Park
Bourn Companies, a Tucson-based developer with major projects throughout Southern Arizona, has purchased approximately 334 acres of remaining undeveloped commercial land in Innovation Park. The park is home to major employers including Roche Tissue Diagnostics, Oro Valley Hospital and other technology and medical businesses. Bourn founder Don Bourn says the company sees an opportunity to create a “world-class mixed-use business park.” Carrying out that vision could eventually require Town Council approval for rezoning or other changes to existing development rules. Still, the purchase offers Oro Valley an opportunity to jump-start land that has remained vacant for years despite repeated Town efforts to attract new employers. There is also a potentially important side benefit: Bourn is the developer of Uptown, the former Foothills Mall property that Oro Valley has identified as a potential annexation target. Bourn’s investment in Innovation Park gives the Town and the developer a new reason to work closely together.

Victory declared: Council dissolves TAC
At its September 2 meeting, the Oro Valley Town Council voted unanimously to dissolve the Tourism Advisory Commission. Mayor Winfield noted that TAC had completed much of the work it was created to help advance, including creating a focused Leisure Travel Management Plan. With that plan now moving into implementation, changes in Town tourism staffing, four of the Commission’s five seats vacant, and four new councilmembers taking office in November, the Council decided this was an appropriate time to bring TAC’s work to a close rather than immediately appoint an almost entirely new commission to multiyear terms.

Under the approved motion, town staff is to provide quarterly progress reports to the council, and bring forward any significant proposed changes in tourism policy or strategy. 

TAC made a difference. In one year, the Commission helped turn a grandiose draft travel and leisure study into a workable, practical and implementable plan. TAC pushed the Town to include its two major resorts as key stakeholders and kept pressure on staff to focus less on completing process steps and more on achieving measurable results.

Shaddock Named Oro Valley Assistant Town Manager
Town Manager Jeff Wilkins promoted Karl Shaddock to Assistant Town Manager. Shaddock joined Oro Valley in 2021 as a management analyst and was promoted to Assistant to the Town Manager in 2023. His work has included strategic planning, capital improvement coordination, organizational initiatives and intergovernmental affairs. As the Town’s registered lobbyist, he helped secure more than $14 million in state and federal funding over three years. In his new position, Shaddock will lead development of the Town’s Strategic Initiatives Division, which will focus on priority projects identified in the General Plan and Strategic Plan.   

Event Marketing Pays: May Circle Pit brought visitors, exposure and dollars to Oro Valley
The May 15th Circle Pit event at the Bicycle Pump Track Naranja Park generated an estimated $75,000 to more than $100,000 in local economic activity, according to the Town’s post-event assessment. The event produced $14,000 in facility rental revenue for Oro Valley, about 180 room nights at El Conquistador and approximately $54,000 in lodging and food-and-beverage revenue at the resort. The Town also estimated that the event reached millions of people through social media, aided by Adidas, Satisfy Running and participating influencers. Organizers and attendees praised Oro Valley’s pump track, skate park, trails and outdoor setting, and several expressed interest in returning for future races, training opportunities and recreation events.   (Source: Town of Oro Valley Post Event Report)

OVCN to build sports ministry in Marana... Oro Valley ministry expansion continues
Oro Valley Church of the Nazarene (OVCN) is moving ahead with a new 28-acre campus at Twin Peaks Road and Desert Falcon Lane in Marana. The project includes a sanctuary, youth center, classrooms, gymnasium, playground, athletic fields and sports courts.  The concept closely resembles the broader expansion OVCN previously proposed for its Oro Valley campus, where plans had included additional facilities for its growing youth and sports ministries. That Oro Valley proposal was later scaled back, while the Marana campus now provides OVCN with a separate location for many of those activities. Earler this month, the Marana Town Council approved the rezoning needed for the project despite concerns raised by nearby residents about traffic, lighting, noise and the intensity of the proposed use.

Beware of PETCO grooming
An Oro Valley family is seeking greater accountability after its service dog, Buttons, was seriously injured during a grooming appointment at Petco. Pet owner Stephanie Torres told KOLD that Buttons apparently fell from a grooming table while still attached to a leash, leaving her hanging by the neck. A veterinary examination found fluid in one lung, a partial tracheal collapse, and injuries to both eyes. Petco paid the approximately $3,000 veterinary bill and said it investigated the incident and took appropriate internal action. Torres said she appreciates that the expenses were covered but wants stronger safeguards and better employee training to prevent a similar incident. Buttons is expected to make a full recovery. (Source)

Check our Oro Valleys Trails Map
Oro Valley residents and visitors can now explore the community’s trail and path network through OVTrailsConnect.com, the online home of the town’s 10-year Trails and Paths Master Plan. The website features interactive and printable maps showing existing and proposed multiuse paths, unpaved trails, trailheads, The Loop and the Vistoso Trails Nature Preserve, along with information about implementation priorities, funding opportunities and the community engagement that shaped the plan. The maps will be updated as new routes and trailheads are completed,
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Friday, June 12, 2026

Bits and Pieces

New tourism website goes live
Oro Valley has launched its new tourism website, ExploreOroValley.com. The site is designed for visitors, residents, and regional day-trippers. It brings together outdoor recreation, dining, lodging, public art, wellness, shopping, events, and local attractions in one place. The launch follows council’s recent approval of the Town’s scaled-back Leisure Travel Plan. The Town says the site is part of its effort to strengthen Oro Valley as a year-round destination and support local businesses.

CRC parking lot project finished
The Town has completed major parking lot improvements at the Oro Valley Community and Recreation Center. The $950,000 project was finished ahead of schedule and under budget. The work included removing the old asphalt, grading, repaving, and restriping. Construction efficiencies allowed the Town to add 18 more parking spaces and three additional ADA-accessible spaces. The lot now has 385 total spaces, including 20 ADA spaces.

Summer recreation continues

Oro Valley Parks and Recreation has a busy summer schedule underway. Upcoming activities include family swim days at the Aquatic Center, summer camps, youth taekwondo, senior programs, tennis, pickleball, and movie night at the Community Center. The Pusch Ridge Disc Golf Course is also open daily from 7 a.m. to 7 p.m. through September 20. Residents should note that some PlayOV.com reservation displays may not be showing accurate availability while the Town works with its software vendor.

Strong season for Pusch Ridge golf
Friends of Pusch Ridge Golf reports that the nine-hole Pusch Ridge course hosted 20,858 rounds during the 2025-26 season. The average revenue per round was $36. The group also reported strong league activity, including men’s, women’s, couples, and ladies’ league play. Friends of Pusch Ridge Golf also says work continued on projects intended to help the course achieve Audubon Certification next season.

Free sandbags return for monsoon season
Oro Valley residents can pick up free sandbags beginning June 15. The program will run through September 30, while supplies last. There is a limit of 10 sandbags per vehicle. Pickup is self-service, so residents should bring a shovel and be prepared to fill and load the bags themselves. The pickup site is at Naranja Park, in an empty lot on the east side of North Musette Drive, about 1,000 feet north of West Naranja Drive.
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Thursday, October 26, 2023

Town Focuses Sponsorship Process, Ensuring Clarity and Community Benefit

Town seeks one process for all events
The Town of Oro Valley is formalizing the procedure it uses for events that it sponsors. The existing process lacks structure, resulting in unclear agreements and varying levels of support for events.

The Community and Economic Development Department is leading this initiative. Director Paul Melcher presented a draft process to the Town Council during a study session last week. Following revisions, Melcher will present a final recommendation for council approval.

New process would centralize authority and document commitment
This new process addresses two key aspects of sponsorship. First: It designates a point person to review and sign sponsorship agreements. The Town Manager should have this role, according to Melcher. Second: It introduces standardized agreements through a template that delineates the responsibilities of both the Town and event sponsors. This written agreement approach aims to prevent "scope creep," where the Town becomes responsible for tasks not agreed upon.

Council: "Consider a three year limit" to town sponsorship of an event
There is another interpretation of "scope creep." Mayor Winfield and Vice Mayor Barrett view it as the number of years the Town commits to supporting an event and recommend a maximum commitment of three years of town support. They believe that an event that is not financially self-sustaining after three years should no longer receive town support.

...and a limit to spending
A majority of council members support the idea that the Town should not invest more than $2,500 per year in any event. The town’s current budget allocates $90,000 for supporting tourism activities, with $40,000 allocated to community events and tourism sponsorships. (Note: The town is paying $410,000 to Visit Tucson to bring visitors to the area.)

Notably, there was no study session discussion regarding how the Town selects the events it sponsors. Councilmember Nicolson, however, emphasized the need for a significant return on investment, specifically 40 times in the form of increased sales tax revenues (based on the fact that the the Oro Valley part of the total 8.6% sales tax is 2.5% sales tax).

Process to cover both Tourism and Community Events
The new process will cover two types of sponsorship events: Tourism Events and Community Events. A tourism event is designed to attract people who live outside of Oro Valley. An example is the "Tucson Bicycle Classic.” It is sponsored by the town in partnership with the Greater Oro Valley Chamber of Commerce. The Town is committed to supporting this event once again next year.

On the other hand, a community event focuses on enhancing the quality of life in Oro Valley. Last week’s ”Rockin' 4 Heroes” [panel above-left] event held at Kreigh Park is an example, with the Town investing $2,500 in this event under a one-year agreement. The event's organizers are currently evaluating the event's success, which, in their opinion, was exceptional given the high turnout. According to Melcher, they are considering expanding the event into a multi-day event in the future, possibly turning it into a tourism event. 

A significant step
Melcher's effort represents a significant step forward in ensuring that town-sponsored agreements are consistent across all events. A standardized process will assist the town in making more informed decisions about the events it supports, ensuring that each investment benefits the community and aligns with the town’s economic and cultural goals.
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Wednesday, October 11, 2023

Guest View-Tony D’Angelo: “Let’s Boost Tourism In Oro Valley”

Given the assets, Oro Valley has over Marana, I believe an opportunity to grow revenues within Oro Valley lies with a more robust tourism strategy. Tourism does not require more building or annexation. It brings visitors to town who will spend money and then go home. The downside may be some traffic, but it is relatively a clean industry and can be managed with limited negative impact on the environment. 

I believe there are two major themes the Town can leverage to increase tourism to Oro Valley: One is Environmental / Cultural; the other is Recreational / Sports. 

The panel [at right below] is a map of the assets the Town already has that can be leveraged beyond what they are doing today. 

Tourists actually generate more tax dollars to the Town than residents / day because the items they purchase are almost all taxable to the Town. A significant percentage of resident spending is not taxable (groceries) or is done outside Oro Valley. Tourists on the other hand who stay at our hotels, resorts and short-term rental homes will pay directly to Oro Valley a 6% bed tax and a 2.5% sales tax on their rooms. Plus meals out, concessions, gifts, etc. at 2.5%.

With regards to the Environmental / Cultural side of tourism, Oro Valley is incredibly rich in Sonoran Desert assets. It’s all about packaging and marketing. On the Recreational / Sports side, we also have enviable assets. It is one of the reasons I am so passionate about leveraging Pusch Ridge Golf as a visual and gateway for tourist consideration.

If you get a chance, go to the government websites for Sedona and Indian Wells, CA. I believe both of these towns offer good models that Oro Valley can use to promote tourism. You will see on both Town home pages links to visitor information. Neither OrovalleyAZ.gov or ChooseOroValley.com make it easy to access any visitor information. Oro Valley Chamber and ILoveOV.com are not much better.

There is no magic bullet for drawing adequate revenues to the Town without some negative consequences to the status quo. Tourism will not be enough but it can be a net positive contributor.