Free document shredding Saturday The Town of Oro Valley will host a free document-shredding event for residents on Saturday, November 22, at the Oro Valley Marketplace. Shredding runs from 8 a.m. to noon, or until the trucks fill up, with all materials destroyed onsite. The Town encourages residents to use the service as a simple way to reduce the risk of identity theft. Questions can be directed to Constituent Services Coordinator Jessica Hynd at 520-229-4711. (Town of Oro Valley Media Release)
Ambitious thinking? A 5.8% annual nominal growth rate needed to support the RTA NEXT's 20-Year revenue goal
To meet the revenue levels projected in the RTA NEXT plan, the region’s taxable sales would need to grow about 5.8 percent each year for the next 20 years. RTA NEXT described this assumption as conservative, combining normal economic growth with inflation. Based on the current distribution of taxable transactions, Tucson would supply the largest share of those dollars at 45 percent, followed by Marana at 15 percent, Sahuarita at 9 percent, and Oro Valley at about 8 percent. The remaining 23 percent would come from the rest of Pima County. This growth rate includes both inflation and real sales growth. [Source: LOVE Research]
Oro Valley’s bed tax revenues are now at their strongest level in eight years. The bed tax is a 6 percent tax applied to the cost of any room stay under 30 consecutive days, including hotel rooms and short-term rentals. Collections rose from $1.47 million in FY 2018 to $2.52 million in FY 2025, an increase of more than $1 million, despite the pandemic drop to $1.03 million in FY 2020. Town staff believes this growth reflects the rebound in travel. Other contributing factors include higher room rates, the 2021 annexation of Westward Look, and the introduction of registering and taxing short-term rentals. These factors expanded the Town’s lodging tax base. Early FY 2026 results show the upward trend continuing. (Source: Oro Valley Tourism Advisory Commission Meeting, 11-17-25)
RTA says: Good roads bring visitor
At Monday’s meeting, the Town’s Tourism Commission heard from RTA representative Steve Huffman, who emphasized that transportation infrastructure plays a direct role in attracting visitors. He noted that good road access is often a traveler’s first impression of Oro Valley, and highlighted how completed and proposed overpasses improve regional travel for visitors arriving from airports or nearby communities. He added that RTA investments in bike paths, multi-modal access, transit service, and wildlife linkages also enhance mobility and the overall visitor experience.
You want to be in pictures?
Oro Valley resident Mark Headley, an actor and producer, believes the town should explore becoming a film-friendly community. He has introduced the idea to both the Town Council and the Tourism Commission, noting that smaller film productions are seeking new, affordable, and cooperative locations. Headley says Oro Valley offers strong assets, including striking desert scenery, open space, historic buildings at Steam Pump Ranch, vacant commercial sites that could serve as temporary studios, and more than a thousand hotel rooms. He adds that film crews often leave a significant share of their budgets in the communities where they work. The challenges, he notes, include Arizona’s lack of major film-industry tax incentives and the absence of local film infrastructure. Certainly, more work is needed to determine whether the concept is a feasible way to increase town revenues.
Highlights from last night's town manager's report to Council
Town Manager Jeff Wilkins briefed the Council on several upcoming community activities and transportation updates, including an RTA Next open house scheduled for December 10, where residents can learn about Propositions 418 and 419 ahead of the March 2026 vote. He noted that the popular holiday ornament hunt begins November 28, featuring wooden ornaments crafted by CDO High School students. Wilkins also reminded residents of the ongoing construction at the Oro Valley Marketplace, assuring the public that full access will remain open through the holidays. Additional updates included progress on the Naranja Multi-Use Path, Movies on the Lawn starting December 6, the Pickalicious Jingle Jam pickleball tournament December 12–14, the Festival of the Arts and tree lighting on December 6–7, Snow OV on December 18, and the upcoming Hot Cocoa Run on January 1.
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