Town Manager Jeff Wilkins updated the Oro Valley Town Council last Thursday on the 2023-2025 Strategic Plan accomplishments. "We had 65 projects... we've completed 13," he stated.
New format for reporting progress on the strategic plan
Wilkins also announced a new reporting format to track and communicate ongoing initiatives. "Having the projects listed will improve accountability over the next couple of years," he said. He noted that similar structured reporting has been successful in cities like Buckeye and Goodyear, reinforcing the importance of well-defined strategic priorities.
Destination marketing focuses on a five-year strategy
One of the key economic development initiatives was Oro Valley’s transition to a Destination Marketing Organization, a move that required new staff resources and long-term planning. The town is now developing a five-year leisure travel strategy to boost tourism and local business growth.
Additionally, the ExploreOV app and public arts tours have been well received, with arts tours selling out, reflecting strong community engagement. The town has also secured over $11 million in grants, supporting parks, bridges, water infrastructure, and police services.
Major investments in parks and recreation
Several parks and recreation projects have been completed or are in progress. The Naranja Park Expansion Project is moving forward, and the Community Center elevator ribbon-cutting is expected in March. Investments in Steam Pump Ranch, multi-use trails, and large-scale community events such as the Fourth of July celebration highlight the town’s commitment to recreational development.
Attendance at key events has grown, with Fourth of July participation increasing from 8,500 to over 10,000 attendees, demonstrating rising community involvement.
Public safety and infrastructure improvements
Public safety and infrastructure remain priorities. Oro Valley was recognized as one of the top five safest communities in the state and became only the second city in Arizona to receive full accreditation for its police services.
The Dial-A-Ride service has expanded, providing essential transportation for residents who can no longer drive. Additionally, water infrastructure projects, such as the Northwest Recharge Recovery and Distribution System (NWWRDS), are now 50% complete, with further expansion planned.
The short-term rental ordinance, aimed at balancing neighborhood impact and tourism, has been effective with minimal complaints.
Recognition in community engagement
Oro Valley’s efforts in community engagement and employee retention have been acknowledged at state and national levels. The town received multiple awards for public outreach, including recognition for creative initiatives such as the Star Wars-themed “SHRED” event and a new podcast series.
Attracting and retaining employees
The town also approved new personnel policies to attract and retain employees, reinforcing its commitment to leadership development and workforce stability.
Tomorrow: A rocky start for the 2026-2027 strategic plan
- - -
