Pandemic Hit The Arts Hard... But SAACA Sees A Bright Future Ahead

SAACA: The Pandemic disproportionately affected artists
“Covid 19 has disproportionately affected the ability of artists to make and sell their work in the community" according to, Kate Marquez, Executive Director of the Southern Arizona Arts and Cultural Alliance (“SAACA”), speaking at last week’s Oro Valley Town Council meeting. 

To help with this, SAACA has focused on keeping events and activities open during this most difficult two-year period. “Our response has been to continue to collaborate….There is a lot of healing that needs to happen in the next few years. Our programs will address that.”

Collaboration with Oro Valley has flourished
Marques discussed a number of areas where SAACA has been working with Oro Valley. “Our collaboration with Oro Valley has really been able to flourish this past year.” (See panel below-right).

Marquez highlighted the photography competition 

Over 400 images were submitted. Winners were announced last spring. “The community submitted imagery that capture the essence of Oro Valley life, animals, outdoor spaces, urban and residential life and experience within the community.” They have a website under development to view these photos.

 
And the mural program
Marquez also discussed the Oro Valley mural program. We wrote previously about the “Dream It, Then Do It” mural at James D Kreigh Park. According the Marquez, “Over 100 people’s dreams are painted into that mural.” Also a “Welcome to Oro Valley” mural was created in cooperation with TENWEST, Visit Tucson and The Greater Oro Valley Chamber of Commerce. “There are many more murals to come.”

Many other Oro Valley focussed activities 

• Coloring Book: This summer, SAACA will be launching a new coloring book made by local artisans.
• SAACA sponsored the town’s digital and virtual holiday tree lighting. 3,000 people attended the tree lighting. 20,000 attended the holiday festival. The total sales of participating artists, exhibitors and vendors was nearly $450,000. That set an all time record. “People are back investing in artists and arts.”
• SAACA hosted a fall artisan market this year. Estimated attendance was over 4,000 people with average sales of nearly $2000 per artist. “These opportunities not only mean business for artists but stimulate economic and tourism growth.” 
• They resumed in person concerts. The music series is very popular. “Our phone rings at least ten times a week with people asking for music in Oro Valley.”
• Ventana gallery at Roche Tissue Diagnostics features over $750,000 in public art.

Marquez: The future is bright
As we look forward, quote “We anticipate a doubling of artist-based businesses in Oro Valley.” According to Marquez, there are a lot of people who are leaving their jobs and going to work for themselves in artist-based businesses.

"There is a lot of healing that needs to happen in the next few years. Our programs will address that.”

Council thanks SAACA

Council Member Mo Green observed that SAACA started as an Oro Valley organization called  the Greater Oro Valley Arts Council (“GOVAC”). He thanked Marquez for her hard work in making SAACA a significant organization for all of Southern Arizona.
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About SAACA 

The Southern Arizona Arts and Cultural Alliance (“SAACA”) is a non profit organization that creates collaborative arts-driven experiences which strengthen the bonds between people, place and purpose. The organization was started in Oro Valley in 1997. They do many things. Most visible is the public art that we see throughout the community. You may have seen them in the Tucson Mall where they have a “Catalyst Arts and Maker Space.” 

The highest percentage of artist and maker small businesses in Arizona, those who actually make a living off to their work, live in Oro Valley. 

SAACA grew from the Greater Oro Valley Arts Council (“GOVAC”). GOVAC increased its scope to include all of Southern Arizona and changed its name in 2011. The Towns of Oro Valley, Patagonia and Sahuarita contribute to the funding of SAACA.

Learn more at saaca.org

Oro Valley's 2016 Strategic Plan Is A Guide To The 2015 Budget.. But Is That Good Enough?

Last week, the Oro Valley Town Council approved by 4-2 vote a strategic plan for 2015.

"The overall purpose of the Strategic Plan is to direct decision-making and budgeting by the Town of Oro Valley and provide guidance to staff. The Strategic Plan also communicates to the residents or stakeholders the town’s priorities."

The plan identifies five focus areas. Each of these has a goal. Each goal has one or more strategies to achieve it. Each strategy has one or more steps.

For example, one area of focus is fiscal responsibility. The goal is to maintain thelong-term financial health of Oro Valley through diversified revenue sources while strategically investing in community initiatives. One strategy is to evaluate opportunities to diversify the Town’s revenue sources. One step to achieve this strategy are was to "Review and update Town-wide fees and charges for services, as necessary, to ensure appropriate cost recovery.

Three action areas of particular interest include:

• "Explore the possibility of a special taxing district for a cultural/historical center or downtown area.

"Special taxing districts, often referred to as special districts, are usually created to fill a need and to enable the provision of services in an area that might otherwise be limited from receiving those services." The State of Arizona allows for 42 types of special taxing districts. For example, Golder Ranch Fire district is a special taxing district. Generally, voters must approve its formation. The services provided by the district are paid by property taxes.

• "Evaluate the development of an entertainment district that includes music, sports, museums, and private/nonprofit galleries."
• "Improve processes to allow appropriate flexibility to regulations (e.g. sign code), streamline processes, determine new practices, encourage innovation, and implement new ideas."

At least one Oro Valley resident, Bill Adler, is not completely happy with the strategy. Bill asserts that the strategy is far from satisfactory in recognizing the contributions of strategic partners SAACA and the Oro Valley Historical Society.

In a message sent to Mayor Hiremath, resident Bill Adler wrote:

"SAACA continues to provide economic development, cultural and educational programs in Oro Valley with very little Town support, acknowledgement or participation. ...The strategic plan makes no mention of SAACA or the Historic Society as existing partners in these efforts. Talks about "event planner" when SAACA and the Historic Society have both demonstrated success in both capacities. The Town chooses to manage some events in-house, and the resident attendance is consistently lower than when SAACA handled the same events in the same locations, but with different levels of skill, talent and attendance."

What do you think? Is the strategy balanced? Or is the strategy missing something?
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Oro Valley Mayor Hiremath's "33% Solution"

Last September, we met with Mayor Hiremath to discuss a community center for Oro Valley. LOVE has advocated for a community center for many years. The Mayor said, during the last month of his campaign that he was in favor of the town having a community center. We were thrilled. Finally, some common ground on which we could build.

 At our meeting with the Mayor, he said that, in order to finance the community center, Oro Valley would have to raise the sales tax a half penny. He also said that "33% of Oro Valley sales tax revenues come from people who do not reside in Oro Valley."  The Mayor thought that, by raising the sales tax a half-penny, a larger share of the sales a tax dollars would come from these people. They would, in effect, pay for the community center.

(At that time we had no idea that the Mayor was talking about purchasing the El Conquistador Country Club and converting the club house to a community center. Had we known it at that time, we would have told you.)

Our conversation with Mayor Hiremath was not about the "33%" number."  We never questioned it. We "assumed" [there is that word again] that Mayor Hiremath and the Town Of Oro Valley had a valid financial analysis that substantiated this fact. After all, the Mayor has asserted that sales tax revenue derived from tourism was way to fund the community center. This financing method would be of less burden to the residents of Oro Valley than any alternative financing method.

Oro Valley resident Paul Emmert was curious regarding the number. He asked Mayor Hiremath, via email, about the support for the number. According Mayor Hiremath, the number was calculated when he was president of the Southern Arizona Arts and Cultural Alliance ("SAACA). It was based on a methodology that he gave to Emmert. When Paul investigated further he found that neither the Mayor nor anyone Paul could contact in that town of affiliated with SAACA could find the actual calculation.

In his correspondence to Emmert, the Mayor recalls the SAACA study. As SAACA applied the methodology, "...it was apparent that a pattern was beginning to develop and that pattern was that, on average, we were looking at roughly 33% of revenues were coming from visitors."

Emmett would  like to see the calculation. The 33% number differs from a number from a study done by the Arizona Department of Tourism that shows that 10.4% of sales tax revenues comes from tourism.

Mayor Hiremath asserts in his email correspondence to Emmert that it is Emmert's job to prove the 33% number is wrong rather than him proving that the number is right. We thought his position on this a bit curious so we  did follow-up with the Mayor. He told us that methodologies provided by American For The Arts [which SAACA uses] and the Destination Marketing Association International [which TREO] would, when their results are combined, exceed the 33% number.

"If you combine the two percentages, you will see that they will be above the 33% and keep in mind that's not even including the daily sales tax [revenue] we receive from Catalina, Oracle, Marana, San Manuel, Tucson, and Pima County residents to name a few."

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Guest View-John Musolf: Make SAACA Oro Valley's Art Expert

Oro Valley is in the process of changing its standards for the selection of artists for the town's public art.  LOVE reported about the public hearing on this in December: "Oro Valley Considers Public Art Changes."

Public art is financed by a 1% tax on new construction.  Decisions on what goes where are judged by the Conceptual Design Review Board.

Since 1997 there has been almost 300 public art pieces located within Oro Valley.  There is an online Oro ValleyVirtual Art Gallery.  It is a way to view much of Oro Valley's extensive public art collection.

I, and several others, have reviewed the changes recommended by town staff.    We recommended two changes to their recommendations:

Broaden The Definition of Art To Be More Than Statues and Pictures

All Oro Valley public art is permanent and fixed.   Many pieces are in metal.   Current town code does not consider other forms of art.  For example, one of the popular and public draws of our newly annexed Tohono Chul Park is a featured botanical garden (a form of art).

We suggest that town code be expanded to include a diversity of artists who deal in mobility, live, performing, graphic, botanical and virtual art.    We should seek more creativity and originality in public art. We need to provide the property owner and developer the freedom to work with a wider range of talent. 

Empower SAACA To Administer A "Call For Artists" Process

Town staff is recommending that a "Call For Artists" step to the art selection process.  Under their scenario, the property owner and developer would use a "Qualified Agent" to administer a "Call For Artists" process.  A "Qualified Agent" is defined as a not-for-profit entity that has dedicated staff and past experience in conducting the  "Call For Artists" process.

The Southern Arizona Arts and Cultural Alliance (SAACA) are experts in art.  SAACA Is involved in our community (ex: "Just For Kids"). SAACA has a history of successful involvement in Oro Valley art.   They are a professional, non profit organization that works with more than 1,000 local and national visual artists each year.  Certainly, they would be able to furnish a qualifying list of artists in many art forms to the property owner and to the town for consideration.    Let them administer the "Call For Artists Process".

There would still be a need for the Conceptual Design Review Board (CDRB) and the Town Council to give final approval to any proposed public art.


John Musolf
Oro Valley Resident
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Bits and Pieces

Appellate Court Denies Stay

The Arizona Appellate Court denied TOOTHINOV.ORG's request for a stay of the Town Of Oro Valley's purchase of the El Conquistador Country Club. The basis of the denial was that the case will be heard by March 4, which is before the town's sworn statement that the deal can not be closed before mid March.

Oro Valley Seeking Designer For El Conquistador Country Club Clubhouse Conversion

According to an article published in Arizona Builders Exchange, Oro Valley has issued a request for proposal for design services to convert the El Conquistador Country Club clubhouse

"The selected firm will be expected to design upgrades, renovations and alterations, as well as any other design services for town facilities. Those services could include site design, ADA and code compliance, civil, mechanical, structural, electrical, communications, landscape, planning, energy and water efficiency, cost estimating and administration of the construction contract".

Increased Sales Tax Starts March 1

Wednesday, the Oro Valley Town Council discussed possibly suspending the sales tax increase to support the community center since the purchase of the El Conquistador Country Club may be delayed. They made no change. So, the increased sales tax starts March 1. The town will hold the money for use if and when a community center comes to fruition.

Car Show Tomorrow

SAACA is hosting a car show at the Oro Valley Marketplace tomorrow, fro 10am to 3 p.m.

"Blending science, mechanics and design is an innovative art form in its own right. Car design is a ubiquitous but often overlooked art form which SAACA beings to light through our annual Classic Car Shows. The event invites thousands of people out to rev up the weekend with live oldies music, kids’ activities and great food. With 20 different classes of autos, awards are given in Best of Show, Best Interior, Best Paint, Best Engine and People’s Choice, as well as a first place award given in each vehicle category. The one day event will feature live Blues music on the main stage, classic BBQ on the grill, and an endless supply of everything we have come to love about fast cars and classic auto"

$5 admission. 10 and under Free.  $1 discount for all Veterans and Active Duty Military

It's Back: GOVAC Lives!

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The following was sent to me by one of our bloggers.  I wanted to share it with you.
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There was an innocent looking item #2 on the November 2, 2011 Town Council Regular Agenda:

"Discussion and possible action regarding arts and culture in relation to economic development"

Remember the old Greater Oro Valley Arts Council (GOVAC) headed by Chairman Satish Hiremath that sucked at the teat of Oro Valley dollars for many years. Kate Marquez was the paid director

They were one of many community organizations that were funded by the town until Bill Garner got the town to put stringent policy requirements in effect to justify any community funding.

Almost all organizations flow of dollars for community funding dried up including GOVAC.

Two organizations saved themselves by getting economic development dollars through the Town Economic Development Department instead of community funding (MTCVB and TREO). Good end run by Loomis! No justification.

GOVAC morphed into the Southern Arizona Arts & Cultural Alliance (SAACA) headed by Director Kate Marquez who showed up tonight with her hand out to get some money from the town through economic development. Her logic: By bringing people to Oro Valley for the Arts they will bring significant sales tax dollars into the community. The Council approved $3200 to bring back the Riverfront music series ( 4 sessions). The Council also approved doing a feasibility study to determine other events by SAACA (e.g. Fourth of July Fireworks).

Lou Waters and Mary Snider as well as Satish were panting with excitement!

GOVAC lives! Back on the gravy train!
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Bits and Pieces

Round Up at the Ranch5K Run/Walk off June 19

The Town of Oro Valley is hosting its seventh annual 5Kwalk/run at Steam Pump Ranch.  Proceeds from this event will benefit the Town’s “Rounds Up For Youth Recreation Scholarship Program”, which makes fee-based recreation programs accessible to Oro Valley youth who reside in financially constrained households. Registration is $25 in advance or $30 on race day. Click here to register.

Council approved 2023 Budget spending level of $148 million for 2023 on June 1

The Oro Valley Town Council approved a budget spending limitation of approximately $148 million for fiscal year 2023. They did so at the June 1 Town Council meeting. The discussion around the subject of the budget became contentious at times among some members of Council. We didn't report the details on this to you because frankly, we didn't think it rose to the level of civility that we expect from our council. The details of the budget will be discussed at the June 15th council meeting.  We hope that the contentiousness will end and that the serious business of approving the budget will be the focus of this session.

Oro Valley Crimefighter is back

If you are interested in keeping abreast of developments with the Oro Valley Police Department, then you will want to read “Oro Valley Crimefighter.” It is published by the Department. You can read the latest newsletter here. 

SAACA wants your help

SAACA wants you to be a part of a new community public art installation in Oro Valley! Oro Valley residents can help through this process. Your feedback will help bring creativity to fruition and will help inspire final design elements and themes. You can help by sharing your ideas and reflections on the community of Oro Valley. You can fill out the brief survey online here.

Oro Valley Police Department announces HiVE June Deployment

"ORO VALLEY, Ariz. (June 8, 2022) – The Oro Valley Police Department will be continuing our High Visibility Enforcement (HiVE) deployment efforts to address hazardous moving violations that contribute to collisions. The Oro Valley Police Department would like to remind the community the most important task while driving, is driving safely. We ask that drivers put their phones down, slow down and drive responsibly. The deployment dates and locations for June are: 

• Tuesday, June 14, 2022, from 07:00 A.M to 10:00 A.M in the Area of N Oracle Rd and N First Ave. 

• Thursday, June 23, 2022, from 07:00 A.M to 10:00 A.M. in the area of N Oracle Rd and N First Ave.”

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Bits and Pieces

Water Flows But Key Colorado Reservoirs Not Replenishing

Oro Valley receives water from the Colorado River Project.  Oro Valley uses this water to replenish its underground sources.  So, the Colorodo River Project is important to Oro Valley.  Many cities, such as Los Angeles, Las Vegas and Phoenix, use this water as a major source.  We've previously reported as has major media that the two key reservoirs that provide this water to the project are moving toward critical levels.

Oro Valley Water's Phil Saletta reported to the water commission last week that, though the flows of water are strong the main reservoirs of the Colorado River, Lakes Mead and Powell, are not replenishing. They remain at 39% and 51% capacity, respeceively. It would take several years of strong "upper basin" flows to cause a significant increase in the levels of these critical reservoirs.
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Oro Valley Most Wanted

Suspect Torey Reinhardt

"Oro Valley, AZ - (September 16, 2014) - Starting August 15, 2014, the Town of Oro Valley was struck by a serial criminal who entered into vehicles and stole items. Over 50 vehicles had items stolen from them.

The Oro Valley Police Department has investigated this case and has identified Torey Reinhardt as the suspect. Reinhardt is a 26-year old white male, 5'09" and 150 lbs. He is wanted for numerous counts of trafficking in stolen property and 3rd degree burglary.

If anyone knows Reinhardt's whereabouts you are asked to call 911, 88-crime or (520) 229-4900." (Source: Oro Valley Press Release)

Apparently suspect Reinhardt is not new to "crime." He was in possession of stolen police property in 2007 (source)
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Like To Ride In An Oro Valley Bicycle Club?

Oro Valley Bicycle sponsors an Oro Valley bicycle club.  It's definitely for the younger set.

There are weekend "burner"rides as well as a requirement to participate in racing events.

If you're looking to be a member of a team and love riding then this is the place for you.

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SAACA Sponsors 18th Annual Oro Valley Holiday Festival of the Arts

The Southern Arizona Arts and Cultural Alliance is sponsoring its 18th Annual Oro Valley Holiday Festival of the Arts. The festival will be a the Oro Valley Marketplace. The dates are December 6 and 7.  The festival will feature up to 150 artists in all mediums, live music on the main stage, food vendors and family arts activities. Holiday performances will begin with the tree lighting ceremony the night before the festival. Click here for more information.
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Some PIMA County Supervisors "Buy Votes" Using Your Money

We rarely post regarding the activities of the the Pima County Board of Supervisors. County Supervisors are using your tax money to make private donations.  As Supervisor Ally Miller noted, doing this is nothing more than "vote buying."  Shouldn't the county be using surplus money to fix their roads?  Want to learn more? Watch the hourly Supervisor discussion.  Tell us what you think.
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OVHS: March Events Celebrate Oro Valley’s Rich History

March brings a celebration of history
As Emily Dickinson wrote, “Dear March – Come In…,” the Oro Valley Historical Society welcomes this month as well. We have so much to share with you and many ways for you to get involved!

Arizona’s journey to statehood
First and foremost is our continuing exhibit in the Pusch House Museum at historic Steam Pump Ranch. From now through March 15, we continue our celebration of Arizona’s birth with our exhibit *Arizona from Territory to Statehood.* You will learn about the long journey to statehood and the people who played key roles in this transformation. Every Saturday from 9 a.m. to noon, our docents will be available to answer any questions you might have. As always, the self-guided tours are complimentary, and donations are welcome to help keep Oro Valley history alive!

Exploring Oracle Road’s rich past
On March 22, our exhibit changes to one that will amaze you—*Oracle Road, Historic Route 80: Oro Valley’s Main Street.* How many times a day do you travel this thoroughfare without thinking about its past? Discover what it was like when Indigenous people were the only ones here, when early settlers arrived, or even before it was paved and used by stagecoaches, cavalry, and prospectors. This exhibit will be open on Saturdays from March 22 to April 26, from 9 a.m. to noon.

Visit us at the spring festival
Come see us at the SAACA Oro Valley Spring Festival of the Arts on March 8 and 9. We’ll have a booth both days from 10 a.m. to closing, offering information on how you can help keep Oro Valley history alive.

Uncover the history of the Loop
Don’t miss our sponsored presentation at the Oro Valley Public Library on March 10 at 1 p.m. Dave Perry, former President and CEO of the Oro Valley Chamber of Commerce, will help us *Get the Scoop on the Loop.* The Tucson Huckleberry Loop is a path many of us use daily, but do you know its history? Why was it created, who started it, and when will it be completed? Come hear Dave answer these questions!

Join our annual meeting
Did you know you are welcome to attend our Annual Meeting? It will be held at the Town Parks and Recreation office at Steam Pump Ranch on Thursday, March 27, at 2 p.m. You’ll learn about our accomplishments this year and our plans for the future (no, we aren’t leaving Oro Valley!).

History loves company
Join us at any of these events—history thrives with community participation!

Welcoming special visitors
We are also fortunate to host two important groups at Steam Pump Ranch this month. We look forward to welcoming the Gen Z Committee of the Oro Valley Chamber of Commerce and the Living in Retirement group from Sun City. We would love to host you, too!

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About the OVHS
The Oro Valley Historical Society (OVHS) is a volunteer-driven nonprofit organization dedicated to preserving, promoting, and sharing the rich history of Oro Valley. Through exhibits, educational programs, and community events, OVHS brings the past to life while fostering a deeper appreciation for the town’s heritage. From the historic Steam Pump Ranch to engaging lectures and guided tours, the society ensures that Oro Valley’s stories and landmarks are remembered and celebrated for generations to come. To learn more or get involved, visit www.ovhistory.org.
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Bits and Pieces

Oro Valley Has A Stake In Tonight's PAC12 Championship

One of Oro Valley's finest football athletes was honored before last week's University of Arizona final 2014 home game against ASU.  It was senior day.  Graduating and playing in his last game at Arizona Stadium was Jared Tevis, who attended CDO. Tevis was further honored. His picture was on the game day ticket.

Tevis is playing tonight for the Pac 12 championship against the University Of Oregon.  The game is at 7 PM  on Channel XXX.   they will have at least one more game to play in either the Rose Bowl or the Fiesta Bowl depending on whether  the Wildcats when or loose, respectively. Go Cats!
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Holiday Safety Tips From The Oro Valley Police Department

The Oro Valley Police Department is offered a number of worthwhile tips for you consider as you shop for the holidays.  They include only carrying items that you need in your wallet, being aware of your surroundings and making sure that your purse is close at all times.    Shopping tips include shopping only during daylight hours and locking your car doors.  Fraud tips include keeping track of your charges on your credit cards and debit cards and making sure you know where your cards are at all times.  Driving tips include giving yourself plenty of time to get you going and, of course, never drink and drive.  (Source)
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14 Big Horn Sheep Released Into The Catalinas

Two weeks ago, the Arizona game and Fish Dept. release 14 bighorn sheep into the Pusch Ridge area.   Let's hope that most of these survive. "Thirty-one bighorns were released near the same spot last year. Eighteen of them died, most from mountain lion attacks, but organizers say the new sheep should have an easier time."   Maybe the mountain lines to start a smart as used to be! (Source)
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Your Voice Wants You To Opine On Priorities For Spending

The Oro Valley "Your Voice, Our Future" 2015 General Plan Update outreach initiative wants you to opine on Oro Valley's future spending priorities.  Visit the "Your Voice" website to learn more.
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Festival Of Arts This Weekend

The Oro Valley Marketplace will host the SAACA "Festival of Arts" this weekend.  150 artists and craft exhibitors will display.  Hours are 10-5 Saturday and 10-4 Sunday.
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Lou Waters Is Elected Vice Mayor ... Again

This week, the Oro Valley Town Council voted Lou Waters to his third term as Vice-Mayor.  That
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Clean Opinion

The town's independent audit firm provided an unqualified clean opinion on the 2014 financial statements of the Town Of Oro Valley. This was reported at this Wednesday's town council meeting.
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GFRD Wants You To "Be A Santa To A Senior"

Bits and Pieces

Pima County has a "solution" to lost dogs
We are astounded by the number of pets that are lost almost daily in Oro Valley.  "Attaching a tag to your pet's collar might seem like a small thing, but it makes a big difference! Lost pets wearing tags return home faster." When you register your pet with the County, as you should annually, your pet becomes part of the "HomeSafe" program. Your pet gets a tag with their name on it and a unique code. When someone finds your pet, all they need to do is go to docupet.com to find you. If you lose your pet, you can go to the same site to let the world know your "baby" is missing. The service comes when you pay your annual fee.

Oro Valley wins 27th consecutive annual finance award

Oro Valley, Arizona (October 19, 2021) –– 

For the 27th year in a row, the Certificate of Achievement for Excellence in Financial Reporting has been awarded to the Town of Oro Valley by the Government Finance Officers Association of the United States and Canada (GFOA) for its comprehensive annual financial report (CAFR). The Certificate of Achievement is the highest form of recognition in the area of governmental accounting and financial reporting, and its attainment represents a significant accomplishment for the Town. (Source: Town of Oro Valley Press Release)

Jim Williams is writing "Oro Valley History"

Oro Valley resident Jim Williams, author of "Claiming the Desert" is in the process of creating a history of the Town of Oro Valley, from incorporation in 1974 to present. "I got bored during covid and I already researched some early parts of life in the sixties and seventies, I thought: 'Well, I'll keep going." Williams is in the process of interviewing and gathering information. If you have and interesting story you would like to share with Jim please send it to us a letorovalleyexcel@yahoo.com. We will forward it to him.

Next town council meeting will be November 3

This week's council meeting had a consent agenda item that would have cancelled the November 3 meeting. This cancellation would have followed two consecutive council meetings in which there were no regular agenda items. That is: Nothing of any substance discussed.  After much confusion about what no vote would me, the council decided to not approve the cancellation. In other words, there will be a November 3 town council meeting. 

Speaking in favor of holding the meeting, Council Member Bohen said he had identified five items that ought to have regular meeting session attention. For some very odd and unknown reason, Bohen was not allowed to mention the five because the outside legal council said it would be a violation of the "open meeting laws." We believe that mentioning what the five were would not be a violation. Discussing and deciding upon them would have been because there would have been no public notice that such a discussion would take place.

Mural unveiling Monday at Kreigh Park

"The Southern Arizona Arts and Cultural Alliance, the Town of Oro Valley, Visit Tucson, and the Oro Valley Chamber of Commerce will officially debut a new vibrant mural by local artist Ashley White at the James D. Kriegh Park at 23 W Calle Concordia, Oro Valley, AZ 85704. The celebration marks the first ever community mural project in Oro Valley, AZ." (Source: SAACA)

While We Were Away

Colorado River Restrictions Begin In 2020
Arizona and Nevada will see a restriction of the water they can take from the Lake Mead starting in 2020. This is because water levels in the lake are projected to be just below a trigger restriction level. This happens even though 2018-19 saw an increase in water levels due to heavy snow fall in the Rockies. Arizona will lose 7% of its allotment. This is about the amount that Arizona has be voluntarily not taking since 2015. Not to worry. Town water chief Abraham has assured LOVE that river water restrictions will have no impact on Oro Valley's water supply. Read about that here.

Oro Valley Police Open Substation
The town cut the ribbon on the "Daniel G. Sharp Police Department Substation and Evidence Facility, located at 500 W. Magee Road". The police will use the facility in a variety of ways. The cost of the facility was approximately $7million. (source)

Kids Concert Series Starts Saturday
The first of eight kids concerts will be held Saturday in town council chambers. It is sponsored by the town and by the Music and Dance Academy. We know that this was a favorite of Bill Adler. He originated it and funded it. His legacy continues.

Former Platinum Fitness Facility Getting A Makeover
The building that housed Platinum Fitness (Northwest Corner of Oracle and Ina) is getting a huge makeover. 10,000 squared feet of the facility will have a restaurant with outdoor seating. There will also be upstairs offices. The facility is 30,000 square feet in total. (Source)

Traffic Accident Tragedy
The deaths of Margory and Richard Brown on August 21 remind us all of how precious is our time together. The were killed in a traffic accident at the intersection of Tangerine and La Canada. Margory is the mother of Laurel Clark. Laurel was one of seven astronauts who died in 2003 on the return of the Challenger space mission. One could not write a story more sad.

OVIL Breaks Ground Wednesday
The Oro Valley Innovation Lab ("OVIL") is breaking ground tomorrow. "UACIOV will operate a business incubator in Innovation Park, near Roche Diagnostics (formerly Ventana Medical Systems), with the mission to support and conduct bioscience research and programs and provide space for educational and training programs for translational scientists." (Source) Mayor Winfield will be speaking at this event. Read more here.

Mystery Lights Over Pusch Ridge
Nexdoor.com neighbors have been discussing strange light sightings in and around Pusch Ridge. Some suggest it is aliens. Others think it might be from a planet. Our guess is that the pattern of lights described and the ability of the lights to stay stationary for long periods tells us that it is a drone. Also, it does seem to us that the Pusch Ridge wilderness would be a good place for "droning".

Concert, this Friday night at Steam Pump Ranch: 5 PM
Oro Valley’s historic Steam Pump Ranch is proud to offer a Friday Night Concert Series on select first Fridays throughout the year. They are family friendly with fun activities in the grass for children, food trucks, Sonoita Vineyards Winery, patio heaters for colder months and lots of fun. Come join SAACA and the Town for the FREE Steam Pump Ranch Concert Series!

Live music: (Old Time Rock ‘n’ Roll dance tunes)
Sept. 6 “Your Money's Worth" performing hits from the 60s and 70s
Nov. 1 “Hot Lizards” performing dance tunes from the 60s, 70s and 80s
Feb. 7 “Wendy & the Boys” Wide range of music from Motown to country, rock ‘n’ roll to blues.
March 13 Connie Brannock’s “Tiny House of Funk” Cactus Country Soul, Rhythm, Jazz & Blues
(Source: Town of Oro Valley)
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April 3 “Hot Lizards” performing dance tunes from the 60s, 70s and 80s

Website supporting keeping golf opens
A website in support of keeping 36 holes of golf opened on August 6. The site is orovalleythrives.com. Apparently, the owner of the site doesn't have the courage of their convictions. They have chosen to mask their identity. You can view their registration information. It has a one year lifetime.

Caton To Unveil $94 million 2013-14 Budget Tonight

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Tonight night, the Oro Valley Town Council will consider a conditional use permit for a 27 large single-family residence subdivision in Rancho Vistoso and hold a public hearing on a ordinance amendment that would allow liquor to be sold at Steam Pump Ranch.

In addition, town manager Greg Caton will present the Town Managers Recommended Budget for  2013-14.   Here are some highlights:

• The recommended budget is $93.9 Million, a decrease of 1.6% from 2012-2013
• "The Town Council has made financial decisions the last three years that have put the Town on a sustainable financial path."
• "The Town has reduced staff considerably over the past five years. In FY 2008/09, the adopted budget included 389 full-time equivalent (FTE) positions. The Recommended FY 2013/14 Budget includes a total of 330 authorized FTE positions"
• "This year we are fulfilling the commitment to step and merit pay increases for employees. The Recommended Budget includes $567,000 to implement these increases for all eligible employees in FY 2013/14."

  

  Page VI of Recommended Budget

• "Since the Town has more to benefit from a culture supportive of health and wellness, we have added funding ($20,000) to the health and wellness program."
• "The Recommended Budget includes $1 million for the pavement preservation program in the Highway Fund, which maintains the current condition of our streets and roads. The amount of maintenance expected to be delivered remains at a level which will not allow our roadway infrastructure to deteriorate."
• "The Recommended Budget includes the replacement of eight (8) police vehicles, one (1) general administration vehicle, one (1) truck for Development and Infrastructure Services (DIS) operations, one (1) utility vehicle for Parks and Recreation, and matching funds for one (1) grant-funded Transit vehicle for a total budgeted cost $483,000. The Water Utility will replace two (2) vehicles per the replacement schedule totaling $44,000. In addition, the Recommended Budget includes $108,000 set aside as a reserve for future replacement of the new vehicles purchased during FY 2012/13."
• For Naranja Park: "First, grants will be pursued for further improvements to the archery range, and the Recommended Budget includes $20,000 to assist with matching funds. Second, $40,000 has been allocated to update the Naranja Park Master Plan. It is anticipated that the update will span two fiscal years, with the total project cost estimated at $80,000."
• "An amount of $350,000 has been allocated in the Recommended Budget to construct" a police evidence storage facility
• The recommended budget includes  about $600,000 in technology investment
• "The Town is considering the development of a business incubator/bioscience accelerator in order to further promote Innovation Park and strengthen the Town’s foothold in the bioscience and high-tech industry. An amount of $30,000 has been budgeted for an Economic Feasibility Study of this concept."
• "To extend the Town’s rebranding effort, $10,000 has been allocated for banners to hang from light poles along the Town’s main corridors."
• "To further promote arts and culture in Oro Valley, the Town will continue its partnership with the Southern Arizona Arts & Cultural Alliance (SAACA) to provide programs such as the concert series and other related events."
• "An amount of $70,000 has been included in the Recommended Budget to build a ramada structure" at Steam Pump Ranch
• "An amount of $30,000 has been included in the Recommended Budget to conduct a formal community survey. The last time the Town conducted a community survey was in 2008. General Plan"As the Town prepares to update its General Plan for approval by voters in 2016, the Recommended Budget includes $206,500 to be allocated primarily for outside consultant assistance and public outreach efforts in this area."

A recommendation to return the utility tax to 2%, which was voted upon by the citizens, from 4% which was voted by the prior council, is not included in the budget.

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Bits and Pieces

Council appoints 5 member Finance Commission. 
Last week the town Council appointed a five-member budget committee. The members are:

Cathy Solverson for a term expiring December 31, 2020
John Latchford for a term expiring December 31, 2020
James Beasley for a term expiring December 31, 2020
David Newell for a term expiring December 31, 2021
Susan Rosenberg for a term expiring December 31, 2021

All have at least some background in accounting or finance. Four have lived in Oro Valley for five years or less. One has been a resident of the town for 20 years. None have attended the town's Citizens Academy. Their job will be to take a look at the 2019-20 budget that Town Manager Jacobs will submit later this spring. They will provide their input directly to council.

Is Amphi clamping down on outside facility use?
One of our readers wrote about two schools not allowing use of the outdoor track facilities. "CDO is no longer allowing people who aren't attending school there to use the running track. Cross Middle School is also limiting non students from using their running track."  We wonder if it is the same a Ironwood Ridge?  The town does not have a running track and we have seen none in any of the future plans we have reviewed.

Tennis events on the horizon
The town's El Conquistador Tennis Club, run by longtime tennis pro, Jennifer Fuchs, is hosting two USTA events this month. One is the "USTA Spring Team Championships L 1 BG12". The other is the USTA Level 3 "Go for the Gold."  These events will bring tourism to our community.

Fuchs' company, El Conquistador Tennis LLC, leases the tennis courts from the town. The town maintains the facilities and receives funds from tennis memberships.  You can read more about that arrangement here.

In her recent email to tennis members, Fuchs noted that "The Town of Oro Valley did approve our request and patched the courts this month. They have also budgeted funds to do a complete resurface this spring or early summer. The concept of rebuilding a few courts at a time is always being considered." (Source: Fuchs email of 2-22-19)

Beware: Crime is all around us
The recent suspicious death of a Laurie Draegth on Brearly Drive, the attempted armed robbery by a purse snatcher at Fry's on Oracle and and a recent theft of a credit card from an apartment in Oro Valley, tells us that we need to be very careful both in our homes and when we are "out and about." It is indeed a dangerous world, even in peaceful Oro Valley. One suggestion: Leave the purse and wallet at home. Bring only what you need for the trip you are making. Write us with other ideas.

Free concert tonight at Steam Pump Ranch
Come join SAACA and the Town for the FREE Steam Pump Ranch Concert Series! A concerts will take place tonite. There is an "Family event with fun music Blue Grass music beginning at 5 p.m. and lots of family fun activities for little ones and adults alike. Then from 6:30 – 9 p.m., a second band featuring fun 50s – 90s music for all ages will take the stage. The full event will also include food trucks and Sonoita Vineyards winery. Come for dinner and stay all night!" (Source: Town of Oro Valley)

Bits and Pieces

Update Your Water Account Information

The town's water department is implementing a new customer information system and customer portal in the near future. They are  asking our customers to please call 520-229-5000 or e-mail OVWater@orovalleyaz.gov, to verify that they have your correct phone number, billing address and e-mail address on file. They want to make sure we have your correct contact information as we prepare for the upcoming software changes. 

According to the department's fall newsletter, "the new system will allow customers convenient ways to access account and billing information, more options to make payments and other self service features."

 

Five ways to save even more water

Did you know that irrigation watering can easily be half of  a home's total water use? There's a huge opportunity for homes to reduce this use by:

• Checking for system leaks
• Reducing the amount of watering so that the plants get only the water they need
• Reducing the watering schedule in those seasons where the plants are really just dormant
• Choosing native and low water use plans
• Harvesting rainwater

(Source)

Celebrate Hispanic-American Heritage Tomorrow

The Oro Valley Historical Society is hosting an exhibit that celebrates Hispanic-American Heritage tomorrow at Steam Pump Ranch.  The event will be held in concert with the town's "Second Saturday" events. It starts at 8:30am. The exhibit is at the Pusch House Museum.

You can add your dream to "Dream it, then do it" mural at James D Kreigh Park

The Southern Arizona Arts and Cultural Alliance is painting a mural at Kreigh Park. The theme is "Dream it, then do it." You can participate.  In four words or less, simply tell SAACA what you dream. Your responses will be painted as the background of the new mural by artist Ashley White. Visit this link to participate.

Shoring Up The Bed Tax

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Yesterday, in "How Fiscally Sound Is The Bed Tax?", we discussed the bed tax, which is the "work horse" for paying for the reconstruction of and the operation of the aquatic center.  We have concluded there is some need to "shore up the bed tax", especially for 2013 and beyond.  This is because there is a shortfall of funding at that time.

We believe there is another reason to bolster this fund.  This is because there is a risk that the revenue stream will not materialize as projected.  Such could occur because the economy continues to be sluggish.  It could also occur if the major revenue source, the El Conquistador, has financial problems. And it does!

The bed tax is only as successful as the  El Conquistador. This is because the  El Conquistador is the main source of bed tax revenue.  There are others sources of the bed tax but they are not significant in relation to the El Conquistador.

If anything happens to the El Conquistador's revenue stream, if their sources of room bookings are lower than projected, then bed tax revenues will not be as projected.  So, its a "problem" when SAACA decides to not hold its Jazz Festival in October at the El Conquistador, choosing instead to hold it outside or Oro Valley.

Now, we have learned that the El Conquistador is in consensual bankruptcy.  This adds another level of uncertainty around the stability of this bed tax revenue source. 

The resort is owned by Ashford Hospitality Trust.  It is managed by Hilton. On 12/29/09, Ashford refinanced an almost $20 million loan from Met Life. (Source)  Met Life actually is the primary secured debt holder.  As such, they will  "call the shots" in any bankruptcy or reorganization proceeding.

Yes. The El Conquistador is in the process of renovation. Our guess is that the property is being put in "shape" in order for it to be sold.

The future of the El Conquistador is uncertain. Therefore, the future of bed tax revenues are uncertain.

When we asked if the town was concerned with the potential impact of a bankruptcy of El Conquistador ownership and management  in terms of endangering the bed tax revenue stream we were told by Town Manager Greg Caton and Town Finance Director Stacy Lemos that they were not concerned since situations like the one facing the El Conquistador rarely result in the facilities "going dark, so they will have bookings."  We asked if the town had a contingency plan and Greg did not respond.

There is another reason to shore up the bed tax. That is the uncertainty of the expenditure stream.  The town has already experienced a substantial increase in the cost of reconstructing the aquatic center.  The town has used its bed tax reserves to cover these costs. There are no more reserves.  In addition, the feasibility report on the aquatic center indicated that the center would not be a self-sufficient operation; that it would cost the town money. How much depends on uncertainties like the number of meets held and the costs of running a new facility.

We think that it never hurts to be cautious.

We need to shore up the bed tax.  We need to make it more secure.

One solution is to annex Westward Look.  We have heard that  Westward Look does not want to be part of Oro Valley because of the bed tax, which is 6%.  Council Members with whom we have spoken regarding the bed tax have indicated an interest in reducing the bed tax to 5% as in inducement to Weswtard Look.   This would have the benefit of giving Oro Valley resorts a financial advantage over those outside Oro Valley. It would also broaden the base of the bed tax, well beyond the El Conquistador.  Certainly, it is worth considering.
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FOPRG to Honor Rick Messina
“The Friends of Pusch Ridge Golf partnered with the El Conquistador Golf team to create a tranquility garden at the top of the fourth hole in honor of Rick Messina, our beloved groundskeeper, who we lost last summer. Many generous Friends donated succulents of all varieties that have been planted, while others contributed funds for colorful pots and flagstone. Our community is abundant with thoughtful and generous humans.” (Source: FOPRG Newsletter)


2024 Oro Valley External Financial Audit in Process
According to Town Finance Director David Gephart: “Our auditors were here the first week of this month for fieldwork, and they finished up on Thursday afternoon. There were no real findings or issues; just a couple of minor follow-up items we’re working on with them. We’re in the process of drafting our [annual report] and look forward to completing and wrapping up that process for the last fiscal year.” (Source: Budget and Finance Commission Meeting, 10-15-24)

Winfield to Deliver Oro Valley’s 23rd Annual State of the Town, Oct. 31
“Oro Valley Mayor Joe Winfield will deliver his sixth State of the Town Address on Thursday, Oct. 31, 2024, at El Conquistador Tucson, a Hilton Resort. The luncheon, a ticketed event hosted by the Oro Valley Chamber of Commerce, will begin at 11:30 a.m. Mayor Winfield will reflect on the Town’s successful initiatives, projects, and partnerships over the past year—including the celebration of Oro Valley’s 50th anniversary—while sharing his vision and optimism for the Town’s future.” (Source: Town of Oro Valley Media Release)

Update on the “Shot Clock”
Several weeks ago, we discussed the state-mandated shot clock on zoning requests that the town must implement by January. That article was based on a study session with the Planning and Zoning Commission. This past Wednesday, at the Oro Valley Town Council meeting, the council emphasized the need for a clear definition of when an application is deemed “administratively complete” to ensure consistency. The council raised concerns about the new timeframe potentially limiting the ability to address resident feedback thoroughly, while also considering a six-month cap on applicant-requested extensions to avoid indefinite delays. Additionally, council members noted that changes to legal protest requirements under the new law might increase the number of rezoning cases requiring a council vote, potentially amplifying resident input. As the January implementation deadline approaches, the council aims to refine these amendments to maintain a balanced rezoning process that meets state requirements and local needs.

Things to do this weekend

Well, it's getting cooler thank goodness. Tonight, there’s a Parents’ Night Out at Steam Pump Ranch, where kids can enjoy games and crafts while parents take the evening off. Might be fun to take a movie at Steam Pump Ranch tomorrow night at 6 o'clock. "The movie will be shown on the lush lawn at the ranch and attendees are welcome to bring blankets and chairs. This event will feature the 1993 Halloween themed family comedy, Hocus Pocus and a few spooky crafts for the kiddos." It is free to all. And Sunday there's a concert sponsored by the southern Arizona arts Council (SAACA).  It runs from 4 to 6 PM and we think it's at Riverfront Park. (unfortunately the website does not list specific location.)  Enjoy!

Heathers Corner: Spoltight On Oro Valley Artist Harry Greene

There is something very special about someone who has succeeded in a career that is rooted in critical and analytical thinking yet has remained faithful and attuned to the creative aspects of his life.  This is exactly what Oro Valley resident Harry Greene has managed to do.

Greene has a long decorated career in the medical field.  He served as Battalion Surgeon-82nd Airborne Division; taught Medicine at Harvard University, The University of Massachusetts and The University of Arizona; was Executive Vice President of The Massachusetts Medical Society; and served as Publisher of the renowned New England Journal of Medicine.   It seems medicine was in his blood.   Perhaps it was, as he followed in his physician father's footsteps.

It was Greene's mother's passion for art and the fact that she "thought nothing of driving him to St. Louis (2 plus hours away from his home) to view art and to take lessons from visiting artists," as a child, that led him back to his artistic endeavors. That is where we find him today.

Greene's interest in art came from wanting to recreate the things he found beautiful in life onto and through different mediums. His primary interest has always been portraiture, as one might assume, given his background in human anatomy and science. Even through his publishing days, it was the drawings that helped bring the information to life that were his favorite aspect of the medical textbooks that he edited or co-edited and published.

Harry Greene settled in Oro Valley in 2002.  He was welcomed by the active artist community here. He has served on the GOVAC ("SAACA") Visual Arts Committee and served as Co-chair member for the Southern Arizona Arts Guild.  He is also a member of The Overton Arts Group and Portrait Institute of America.

"Natures Bounty"

I asked Mr. Greene to share an interesting experience he recalled about one of his pieces. He reflected on a restaurant in Boston. He was enjoying a lobster meal.   He noticed one of his paintings on the wall, He was not surprised because his pieces are in more that a hundred private home and business collections from coast to coast.

Greene asked the server about the painting, curious as to the kind of reception it was receiving but not giving away that he was the creator.  What happened next has to be probably the most flattering, awkward, and unexpected response an artist can receive.  The server explained that the painting was quite popular with guests; and that he, the server himself, was the artist.  He asked Mr. Greene what he thought of his work. Eventually the truth prevailed and the evening ended with a good laugh and with no hard feelings from the kind-natured true artist of the painting.

I've included an example of Harry Greene's work.  It is called "Natures Bounty." It is a portrait of a young Mexican woman named Mariah who is in the garden after just harvesting some vegetables.  The painting was done at Steam Pump Ranch. The  model is an Oro Valley resident. 

The artistry of Harry L. Greene have been seen nationwide at galleries such as Wyatt Earp Gallery, Tombstone, The Sea Breeze Gallery, Massachusetts, and J and R Gallery, Tucson. You can view current pieces at Toscana Studio and Gallery, Oro Valley. He currently teaches classes at his private studio and at  Toscana.   Please contact him through his website.
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Heather Nenadovich has lived in Oro Valley a total of five years. She has a B.A. in Psychology from the University of Arizona. Her husband is Canadian so she is a hockey fan by default and so are her two very clever children. When not being a mommy, she enjoys hiking in Catalina State Park, hand building pottery, and gardening. Her favorite things about living in Oro Valley are the towns recognition of art and culture, their commitment to preserving nature and the Christmas parade. (Also anything from GMG Chinese Bistro.)
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Bits and Pieces

Adler provides further info on forum focused on open space
We reported last Friday that Oro Valley resident Bill Adler is sponsoring a public awareness event regarding this November's Pima County Bond election on September 9.

Bill provided us with further insight on this meeting.

Some in the community are focused on the concept of being taxed for services of government. "Whereas there are elements within the Bond issue that I think should not be there, there are others of an environmental preservation and improvement that should be." Bill points to surveys of Oro Valley residents that show a strong desire for preservation of open space.

"In Oro  Valley, most open space is privately owned, and needs to be purchase to be preserved. Outside of Oro Valley, there is a lot of State Land, such as the 9100 acres in Arroyo Grande that would be an excellent fit for Oro Valley since it is immediately adjacent.

The preservation of desirable open space is on the Bond Issue that Carolyn Campbell will try to explain on September 9th at the Library meeting room at 2PM. This isn't a debate; it's an explanation and county information on cost estimates will be distributed."

Public comment sought on neighborhood meeting procedures
The Town Of Oro Valley wants your input. "The has been working on fine tuning of the Zoning Code and Standard Operating Procedures (SOP) related to neighborhood meetings." Read more about it. Do take the time to comment.

Oro Valley Police Department announces September HIVE enforcement dates
"The Oro Valley Police Department (OVPD) will continue its High Visibility Enforcement (HiVE) efforts during September on Oracle Road at the Magee and Suffolk intersections. OVPD hopes to increase awareness and reduce collisions related to inattention, following too closely and failing to yield to other drivers.

OVPD will deploy motorcycle officers on the following dates:
Oracle Magee/Suffolk intersections:

• Wednesday, September 9, 2015: 4 - 7 p.m. 
• Tuesday, September 15, 2015: 7 - 10 a.m. 
• Thursday, September 24, 2015: 4 - 7 p.m. 
• Wednesday, September 30, 2015: 7 - 10 a.m.

Motorists are asked to be aware of the additional enforcement activity and drive safely."
(Source: Oro Valley Police Department press release)

Find a job. Work for the Town Of Oro Valley
The Town Of Oro Valley has a web page that lists job openings.  Current job opportunities include aquatics center shift leader, recreation leader and several police department positions. The town offers a competitive wage and employee benefit package. The site also lists volunteer and intern opportunities.

Burns, Garner and Zinkin to host "Council On Your Corner"
Join Council Members Burns, Garner and Zinkin at the Oro Valley Public Library to discuss what's happening in Oro Valley. The event will be at the Oro Valley Public Library on Sunday, September 27. The time is from 1:30-3:30pm.

Oro Valley concert series continues this month
The Town of Oro Valley has partnered with the Southern Arizona Arts and Cultural Alliance (SAACA) to provide a full year of free, musical entertainment for all ages. This month's concert for kids is tomorrow at 10am at the Oro Valley Town Council Chambers. The family concert is at the Century Theatre  Courtyard on September 10 at 6pm.  (Source: Oro Valley Press Release)

Residents Wary of Town's Travel and Leisure Study

Need to evaluate and plan a viable path ahead for the town's destination marketing efforts
The Oro Valley Town Council discussed a Leisure and Travel Study the town has undertaken. The discussion was one of many topics at the council's February strategic planning study session. The study is an attempt to develop an effective destination marketing strategy and program. The study is badly needed because the town is...

"Babes in the Woods" when it comes to destination marketing

The town took over destination marketing from Visit Tucson last March. It did so without a plan and without experience. Since then, the town hired a destination marketing manager, developed a mobile app, and launched digital marketing efforts (Source). However, results have been minimal regarding significant leads, leading the two resorts most affected by the change to rejoin Visit Tucson on their own.  The town simply was not capable of or prepared to effectively engage in destination marketing. It should have done this study long before it made the change.

There are so many questions to be answered...questions that should have been answered before the town took on this reponsibility

At the February meeting, council members:

• Expressed interest in understanding how the $522,000 previously allocated to Visit Tucson are currently being used before committing to additional tourism investments. 
• Suggested that rather than increasing marketing efforts, the town should focus on evaluating existing programs to determine their effectiveness.
• Identified areas that could benefit from enhanced tourism investment like Steam Pump Ranch NS Sports Tourism
• Discussed upgrading recreational facilities to attract tournaments and large-scale events. Additionally, expanding arts and cultural programming was highlighted as a way to increase community engagement and strengthen Oro Valley’s identity as a destination for arts and outdoor experiences.
• Consider partnering with nearby communities that do not use Visit Tucson, such as Marana, Sahuarita, and Green Valley, to develop a regional tourism strategy... perhaps even engaging a shared tourism consultant

Town plans structured study process
Town has hired consultant CSL International to lead the study and established an internal steering committee, including
• Town Manager Jeff Wilkins
• Community and Economic Development Director Paul Melcher
• Destination Marketing Manager Crystal Franke
• Parks and Recreation Director Rosalyn Epting
• Tohono Chul Executive Director Jamie Maslyn Larson
• SAACA Executive Director Kate Marquez

But will that be enough? Some residents do not think so
Although there has been no public discussion of this study, some residents have expressed concern to regarding the study's focus, transparency, and execution. Some believe town staff may not fully understand the economic benefits of a well-structured tourism strategy...that they may not know what one is. The current Path Forward draft suggests increasing tourism to support resorts, hotels, and businesses, but critics argue that the true purpose of tourism should be to generate tax revenue for town services by attracting outside dollars into the local economy.

The cancellation of Visit Tucson without input from key stakeholders, particularly Oro Valley’s two world-class resorts, has also led to skepticism about the town’s ability to develop an effective tourism strategy internally. Group business, such as corporate meetings and events, generates far more tax revenue than leisure tourism, yet this is not reflected as a priority in the study.

Long timeline for completion
The study is expected to take six to eight months to complete, after which recommendations will be presented to the council. The first update is expected in April, which will provide a clearer picture of how the study aligns with Oro Valley’s long-term tourism strategy. At that time, concerned residents may have an opportunity to voice their thoughts on the process and its direction.

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