Rockin’ 4 Heroes Live and Online Auction Offers Exclusive Experiences

From heartfelt tribute to major community event
What began as a heartfelt tribute to the first responders who cared for one Oro Valley couple’s son during his final battle with cancer has now grown into Southern Arizona’s largest free outdoor rock concert.

Thousands are expected to gather Sunday, November 8, at James D. Kriegh Park for the 6th Annual Rockin’ 4 Heroes Concert. The event’s mission is resonating well beyond Southern Arizona, with pre-registrations already coming in from 15 states. It’s more than a concert—it’s a community-wide “Thank You” to the first responders, active-duty military, veterans, and Gold Star families.

Get ready for an unforgettable afternoon of classic rock featuring YouTube sensation Lexington Lab Band, along with a delicious lineup of food trucks, beer and wine tents, and fun for the whole family. Click here for a preview of the energy and excitement of a Rockin’ 4 Heroes Concert!

Dinner with heroes
Ever want to know what really goes on behind the scenes at a fire station? A live auction during the concert gives you the opportunity to find out.

The Private Firehouse Experience auction package features dinner for six guests with the first responders of Golder Ranch Fire District, who will prepare and host a hero-worthy meal, followed by an exclusive firehouse and equipment tour. It’s a rare opportunity to share a meal and hear the stories and experiences directly from those who answer the call.

Can’t attend? You can still make a difference.
Even if you can’t join the crowd in person, you can show your support by bidding on an exciting collection of prize packages through the new Rockin’ 4 Heroes Online Auction. Among the standout offerings are exclusive experiences you won’t find just anywhere:

• FLIGHT INSTRUCTION IN A PIPER WARRIOR. A once-in-a-lifetime flight through history and Arizona’s Canyon Country. Join the ranks of those who have experienced the thrill of flight, courtesy of Falcon Warbirds of Mesa, Arizona. Enjoy a one-hour session of dual flight instruction with accomplished aviator Scott Andrews, certified flight instructor. Soar over the dramatic landscapes of the Superstition Mountains region, including a scenic canyon pass through Apache Lake and surrounding areas.
• ONE OF A KIND GUITAR, HANDCRAFTED FENDER STRATOCASTER. Custom made exclusively for Rockin’ 4 Heroes by master guitarsmith and accomplished musician Jack Radavich. Own a true piece of Rockin’ 4 Heroes! Every detail reflects Jack’s passion for music, craftsmanship and the art of the guitar. A collector’s piece. A musician’s dream, a one-of-a-kind original.

Explore these exceptional offerings and more and place your bids on the Rockin’ 4 Heroes website online auction link. Every bid is another opportunity to support the heroes who serve our communities and our nation.

Free admission and event details
Free admission. Pre-registration is not required but is encouraged for a chance to win a $500 gift certificate!

Gates open at 3:30 p.m.; the event starts at 4:00 p.m. Plenty of free parking. No coolers or pets, please. Open lawn seating. Bring a chair and we’ll see you there! Click here to pre-register. 

- - -

Tonight...Council To Consider Increasing Its Stipend

Proposed resolution would nearly triple current compensation
Tonight, the Oro Valley Town Council will consider increasing the annual compensation it receives for serving on Council. The mayor currently receives $12,740 annually, while each of the six councilmembers receives $10,058. These amounts have remained unchanged since fiscal year 2012-13. The Town officially refers to these payments as salaries, although they compensate elected officials for part-time public service.

Council stipend has remained unchanged for 14 years because no COLAs were granted

The Town established Council salaries in 1999 and subsequently approved several cost-of-living adjustments. The last occurred in fiscal year 2012-13. Resolution (R)06-30, adopted in 2006, authorized future Council COLAs to match those approved for Town employees. Town Clerk Mike Standish confirmed to LOVE that the resolution remains in effect. He also clarified that while Town employees have received merit increases since FY2012-13, they have received no COLAs. As a result, Council compensation has remained unchanged.

Resolution sets stipend at Marana levels
The proposed compensation matches that adopted by Marana in 2025.  That proposal would increase the mayor's annual stipend to $37,000, a 190% increase, and each councilmember's stipend to $31,000, a 208% increase. Both amounts would approximately triple current compensation. The impact would add $150,000 to this year's expenses.

But there are comparable towns where mayor and council stipends are far less

At one time, Marana and Oro Valley were comparable communities. However, Oro Valley and Marana are very different communities. Marana is rapidly growing, while Oro Valley is largely developed. Using Marana's compensation levels to establish Oro Valley Council stipends makes little sense without further justification, especially when other established Arizona communities, more comparable to Oro Valley, pay considerably less, as shown in the panel at right.

A reasonable alternative: Increase stipend using 43% cost of living increase since 2013

In 2006, the Town Council adopted Resolution (R)06-30, providing that future cost-of-living adjustments (COLAs) for the mayor and councilmembers would match those approved for Town employees. Town Clerk Mike Standish confirmed that the resolution remains in effect. However, no COLAs have been granted to Town employees since fiscal year 2012-13, although merit increases have been awarded. Meanwhile, the Consumer Price Index has risen approximately 43% from June 2013 through June 2026. The alternative is to adjust Council stipends to reflect that inflatoin. The mayor's annual stipend would increase to approximately $18,220 and councilmembers' to $14,385. The total additional annual cost to the Town would be approximately $31,400, compared with nearly $150,000 under the proposed increases.

Another option: Conduct comparative compensation study to determine the fair stipend amount
The Town routinely conducts comparative compensation studies when considering salary adjustments for employees. Yet, Wednesday's agenda contains no comparable analysis of elected-official compensation, Council workload, or the financial impact. The outgoing Council would also be approving the increases just two weeks before newly elected officials take office. Council could postpone its decision until a comprehensive review is available.

Fair compensation deserves a fair, transparent review
Councilmembers deserve a stipend for their time and effort. Perhaps, after 14 years, an adjustment is warranted. However, proposing to nearly triple their compensation simply to match what Marana pays is difficult to justify without further analysis. Council needs to give this matter considerably more thought rather than make a hasty decision without adequate supporting rationale.

- - -

Winfield Bids Adieu

Uses "State of the Town" event to review his accomplishments
Mayor Joe Winfield is leaving office after eight years with a clear message. Oro Valley is in substantially better shape today than it was when he became mayor in 2018. That was the central theme of Winfield’s eighth and final State of the Town address, delivered October 16 at the El Conquistador Resort. Winfield pointed to accomplishments in financial management, public safety, parks and recreation, water infrastructure, and economic development as evidence of the Town's progress. He credited the combined efforts of Town Council, staff, businesses, and residents for these achievements.

Eight years of accomplishments that required difficult decisions
Winfield contrasted conditions in 2018 with those today, highlighting a number of accomplishments (see panel right). He emphasized that these accomplishments often required difficult or controversial decisions.

He described the Council's responsibility as stewardship, protecting what makes Oro Valley special while preparing for its future. He also made clear that the accomplishments were not his alone, repeatedly recognizing the contributions of his fellow Council members, Town employees, residents, volunteers, and local businesses.

LOVE's reflection on Winfield's strategic accomplishments
Winfield accomplished some things that had eluded his predecessors. He demonstrated an ability to find practical solutions to long-standing problems. He found a way to finance the transformation of Naranja Park without a public vote on a bond issue, something that had stalled the project under two previous mayors. He led the turnaround of a municipal golf operation that was losing millions annually by investing in its infrastructure and changing contracted golf managers. Yes, this happened at a time when there was a local and nationwide resurgence in golf. But Winfield recognized the opportunity and took advantage of it. He also played a key role in preserving the former Vistoso Golf Course as a 202-acre nature preserve, working with residents and conservation organizations to protect the land from development.

Challenges remain for the next Council
Winfield acknowledged that Oro Valley's next eight years will present different challenges. As the Town approaches buildout, future growth will increasingly depend on redevelopment of existing commercial areas rather than development of vacant land. Maintaining public services, managing finances, protecting water resources, and balancing housing needs with community character will require careful decisions. He pointed to the proposed OV's Path Forward General Plan, on the November 3 ballot, as a potential guide for future Councils.

Winfield: Oro Valley in good hands
Winfield concluded his remarks with confidence in Oro Valley's future. He believes the Town has a strong financial foundation, capable employees, engaged residents, and a business community committed to its success. He expressed gratitude for the opportunity to serve and emphasized that the Town's progress resulted from the collective efforts of many people over many years. His final message was that the responsibility of leadership now passes to others, but the work of preserving and strengthening Oro Valley continues.

- - -

Bits and Pieces

Winfield to present "State of the Town" today
Oro Valley Mayor Joe Winfield will deliver his eighth and final "State of the Town Address" today at El Conquistador. Winfield is expected to reflect on the Town’s accomplishments during his eight years as mayor (2018–2026) and discuss the importance of community planning and stewardship for the future. Hosted by the Oro Valley Chamber of Commerce, the event begins at 9 a.m. with a business expo, followed by a luncheon and the mayor’s address at 11 a.m. More than 700 business and civic leaders are expected to attend. Tickets are available through the Oro Valley Chamber of Commerce. For residents unable to attend, the Town plans to post a video recording and transcript of the speech on its website in late October. (Source: Town of Oro Valley Media Release)

A reminder to vote on Proposition 431, Oro Valley’s next General Plan
Early voting is underway for the November 3 general election, when Oro Valley voters will decide Proposition 431, the Town's proposed 10-year General Plan, known as OV’s Path Forward. The plan, developed with more than 10,700 community contributions, addresses future growth, land use, water resources, public safety, transportation, parks, housing, and other community priorities. Voters can review the proposed plan at OVPathForward.com and read the Town's election publicity pamphlet at OVAZ.gov by searching for "Election Guide." Early ballots were mailed beginning October 7. The last day to request a mailed ballot is October 23, the recommended deadline to return ballots by mail is October 27, and in-person early voting ends October 30. Election Day is November 3. Residents can find voting information through Pima Votes or by calling 520-724-4330. (Source: Town of Oro Valley Media Release)

Upcoming community events in Oro Valley
This month's Oro Valley Vista newsletter reminds residents of several upcoming community events:

• National Night Out, October 23: From 6 to 9 p.m. at the Walmart Supercenter, 2150 E. Tangerine Road. Activities include K9 demonstrations, helicopters, music, food trucks, prizes, and candy for children. Costumes are encouraged.
• Rockin' 4 Heroes, November 8: A free concert honoring first responders, active military personnel, veterans, and Gold Star families at James D. Kriegh Park, 23 W. Calle Concordia. Gates open at 3:30 p.m., with the concert beginning at 4 p.m.

Both events are free. Additional information about these and other community activities is available on the Town's event calendar. (Source: October/November 2026 Oro Valley Vista)

Heads up, Picklr members!
If you frequent The Picklr at Oro Valley Marketplace or are a member, keep an eye out for changes. Although the local facility is independently owned, the company that franchises The Picklr filed for bankruptcy on October 9. According to Fox Business, the company guaranteed leases for approximately 40 franchise locations, leaving it financially responsible when some franchisees couldn't pay. The company reportedly lost $4.4 million last year on revenues of $10.3 million. The local Picklr relies on the parent company for services such as marketing, technology, training, and operating support. Whether the bankruptcy will affect those services or operations at Oro Valley Marketplace is unknown. The local facility remains open, and no changes have been announced. 

Construction begins on new senior living community in Oro Valley

Construction is underway on Vineyard Park Senior Living, a new senior living community at 12380 N. Vistoso Park Road, just east of the existing All Seasons Oro Valley senior living facility. A groundbreaking ceremony was held October 13 for the approximately eight-acre development, which will include a three-story building with 137 assisted living and memory care units, along with 18 independent living casitas. The project, previously known as Oro Valley Assisted Living Community, received Town approval in 2024. The facility is expected to open in March 2028, adding another senior living option in Oro Valley. (Source: Business Wire)

State audit finds millions in uncollected revenue at Oro Valley's new ASDB campus

The Arizona State Schools for the Deaf and the Blind (ASDB), which recently relocated its Tucson operations to Oro Valley's Copper Creek Campus, is facing serious questions following a state audit. According to a KGUN 9 news report, auditors reviewing operations from 2022 through 2024 found more than $2 million in uncollected revenue and another $2.5 million in potentially recoverable Medicaid claims. The audit also found that as many as 25 students graduated without meeting all requirements and criticized the school's decision to relocate to Oro Valley without adequately assessing the impact on students or obtaining proper approval. Although auditors found no evidence of fraud or criminal wrongdoing, they issued 75 recommendations to improve financial management, educational oversight, and transparency. ASDB says it will address the findings, and the Auditor General plans to review its progress within six months. (KGUN 9 Tucson News)

- - -

Oro Valley Council Moves Quickly To Close Data Center Zoning Loopholes

Council votes to expedite changes to the Town Code
The Oro Valley Town Council voted 6-0, with one abstention, on October 7 to begin an expedited process to amend the Town's zoning code to prevent data centers from being permitted automatically in any zoning district. The action follows concerns that existing zoning provisions might allow data centers without specific regulations governing their development. As LOVE reported earlier this week, Oro Valley currently lacks development regulations written specifically for large-scale data centers.

Barrett seeks immediate action to close potential loopholes
Vice Mayor and Mayor-elect Melanie Barrett, who requested the agenda item with Mayor Joe Winfield, said she had become aware of possible loopholes in the Town Code that could allow data centers in several zoning districts. She compared the situation to the recent Board of Adjustment proceedings involving the interpretation of existing zoning provisions. Barrett also indicated that there might already be parties interested in pursuing data center development under the current code. She urged Council to act quickly, preferably before the current Council leaves office, to prevent developers from taking advantage of potential ambiguities.

A two-stage approach to regulating data centers
Barrett proposed addressing the issue in two stages. The first would clarify that data centers are not permitted by right in any Oro Valley zoning district. This means a developer could not rely solely on existing zoning permissions to establish a data center. The second stage, which Barrett suggested leaving to the incoming Council, would involve a more comprehensive review of potential regulations addressing noise, water consumption, electricity demands, and other impacts. She also suggested following similar regulatory efforts underway in Tucson and Pima County.

Council establishes an aggressive timetable
Barrett's motion directs that the Planning and Zoning Commission hold a special meeting on or before October 27, followed by a special Town Council meeting on October 28 to consider the proposed amendment. The motion also calls for a temporary moratorium on data center development to the extent legally possible while the review proceeds. Councilmember Murphy seconded the motion, which passed with six votes in favor and one abstention. Following the vote, staff raised concerns about meeting the required public notification deadlines, including notifying property owners in the C-1, C-2, and Technological Park zoning districts. The Council did not change the schedule.

The decision does not permanently prohibit data centers
The Council's action begins the process of changing the Town Code. It does not immediately establish new zoning restrictions or permanently prohibit data centers in Oro Valley. Rather, the proposed amendment would prevent data centers from being permitted automatically under existing zoning classifications. Whether the Town should eventually allow such facilities, where they might be located, and what development standards should apply remain questions for future consideration.

Oro Valley moves to establish the rules before development proposals arrive
The October 7 decision moves Oro Valley beyond simply considering whether its code needs revision. Council has now directed that a specific amendment be prepared and reviewed within three weeks. If the proposed timetable is met, the current Council will have an opportunity to act before the newly elected Council takes office. The broader discussion of whether data centers are appropriate for Oro Valley, and under what conditions, would then become a matter for the new Council to address.
- - -  

See our preview report on this.

Council Adds Funding To Vistoso Pond To Get The Job Done Right

Council resolves questions raised at September meeting
The Oro Valley Town Council voted unanimously at its October 7 meeting to allocate an additional $500,000 to complete improvements surrounding the 2.5-acre pond at Vistoso Trails Nature Preserve. The decision follows the September 16 meeting, when confusion over project funding, construction responsibilities, and the proposed grant prompted Council to request a comprehensive update before proceeding. At that meeting, Council learned that although funding had previously been directed toward irrigation and pathways, the necessary grading and other improvements were not fully funded or included in the existing construction contract. The October 7 decision addresses that gap and allows the Town to complete the pond and its surrounding improvements as a coordinated project.

Residents urge Council to finish the job
Eleven residents and community representatives addressed Council, urging members to complete the improvements without further delays. Speakers expressed concern that postponing landscaping and pathways could leave portions of the pond area unfinished for another year or longer. Several warned that stopping and restarting construction would increase costs and expose unfinished grading to erosion. Joe Bell, speaking on behalf of residents who helped establish the preserve, urged Council to complete the essential improvements while the contractor was already on site. Preserve Vistoso board member Sue Maurer expressed similar concerns. Councilmember-elect Rosa Dailey encouraged Council to fund the remaining construction and offered to help organize donations of plantings for the area.

Pond construction is ahead of schedule
Town Public Works Director and Town Engineer Paul Kiesler reported that construction began in July and remains ahead of schedule. The original contract calls for completion by May 11, 2027. Before recent storm damage, staff anticipated completing the pond by the end of January. Kiesler now expects pond construction could be completed around mid-February. Work already completed includes removal of the old concrete bulkhead, abandoned equipment, and portions of the old pond liner. Grading and preparation for installation of the new liner are underway.

Additional $500,000 will complete the surrounding improvements
Kiesler explained that the original pond project, including the memorial and parking lot, had a budget of approximately $2.5 million and is currently about $17,000 over budget. The additional pathways, grading, irrigation, and turf needed to complete the restoration were not fully funded. He estimated that completing these improvements would require approximately $425,000 and recommended allocating $500,000 to provide a contingency for unforeseen expenses. Doing so while the contractor is already on site will reduce overall project costs and avoid potential damage to newly completed work.

Council agrees to fund the work now rather than wait
Vice Mayor Melanie Barrett moved to allocate the additional $500,000, with Councilmember Mary Murphy seconding the motion. Barrett explained that completing the work while the contractor was already on site would help ensure the project's success. Murphy agreed, noting that delaying the work would only increase costs. Councilmember Joyce Jones-Ivey urged Council to finish the improvements as quickly as possible. The motion passed unanimously, 7-0. The funding will come from the Capital Fund contingency. Kiesler said the additional work could still be completed by May 2027, depending on weather conditions for installing the turf.

Council pursues additional funding for preserve restoration
The pond restoration is only one part of the effort to restore the 202-acre Vistoso Trails Nature Preserve. Since acquiring the property, the Town has spent or allocated more than $4.7 million for improvements. The adopted budget provides $366,056 for additional improvements this fiscal year, $200,000 annually for the following two years, and $100,000 annually for the next seven years. The Town has also secured $191,000 in restoration grants. 

IIn a related action on October 7, Council unanimously directed staff to revise the proposed Land and Water Conservation Fund grant application, removing the now-funded pond improvements. The revised application will consider additional recreational improvements, including restroom renovations, trail improvements, and benches. The grant could reimburse the Town for up to half the cost of eligible projects. Work on projects included in the application cannot begin before grant approval, a process that could take more than a year. Staff will return to Council with a revised proposal and updated cost estimates before submitting the application.
- - - 

Council Tables State Lands Annexation... Focus on Ina and Oracle

A unanimous pause and a redirection of focus

Last week, the Oro Valley Town Council voted unanimously, 7-0, to pause further staff work on the potential annexation of 888 acres of Arizona State Trust Land near Tangerine and Thornydale roads. Instead, Council directed staff to focus on annexation opportunities near Oracle and Ina roads. Key factors in Council's decision included uncertainty about whether the annexation would generate sufficient long-term financial benefits, concerns that nearby commercial development in Marana would capture much of the new residents' retail spending, and the Arizona State Land Department's insistence that the Town annex both the northern and southern parcels rather than pursue only the southern parcel.

Long-term financial benefits of this annexation are uncertain
Staff estimated that development of the 888 acres could generate approximately $24.5 million in one-time revenues from construction sales taxes, permit fees, and other development-related charges, along with approximately $3.1 million in annual recurring revenues. Developers would construct most of the infrastructure, but the Town would assume responsibility for maintaining certain public roads, with maintenance costs estimated at approximately $1 million over ten years. These were preliminary estimates rather than a comprehensive long-term financial analysis. Council members questioned whether the additional revenues would justify the Town's ongoing responsibilities for roads, public safety, water and other municipal services.

Marana would likey capture much of the retail spending
Councilmember Joyce Jones-Ivey questioned how much of the sales tax revenue generated by new residents would actually benefit Oro Valley. With substantial commercial development already underway in neighboring Marana, particularly along Tangerine Road, residents of the proposed development could do much of their shopping outside Oro Valley. That would reduce the financial benefits of adding nearly 2,000 housing units to the Town. Jones-Ivey expressed doubt that the limited commercial development proposed within the annexation area would generate enough revenue to offset the costs of providing municipal services. She concluded that she had not heard sufficient evidence to support moving forward.

State Land Department require annexation of both parcels...but only one is potentially attractive
Another significant factor was the Arizona State Land Department's position that the approximately 300 acres north of Tangerine Road and 540 acres south of Tangerine Road must be considered together. Mayor Joe Winfield had previously suggested prioritizing annexation of the southern parcel while placing the northern parcel at a lower priority. However, Town staff reported that the State Land Department would not support separating the properties. The department considers the entire 888 acres a single package. This left Council with the choice of pursuing annexation of both parcels or putting the entire proposal on hold. Council chose the latter.

Although LOVE previously raised water availability as a consideration in this annexation, Town Water Utility Director Peter Abraham explained that the proposed development is included in the Town's recently approved 100-year assured water supply designation, which is based entirely on groundwater availability and does not depend on CAP water deliveries.

Result: Staff to focus on commercial annexation opportunities
Council's decision does not foreclose the possibility of annexing the State Trust Land in the future. Rather, it places the proposal on hold while the Town focuses on potentially more immediate revenue opportunities. For now, staff will turn its attention to pursuing the annexation of three commercial centers near Oracle and Ina roads. These properties could generate approximately $1.6 million annually in additional sales tax revenue without the extensive development and infrastructure requirements associated with the State Trust Land. However, annexation will require the consent of property owners, an obstacle that has complicated previous efforts.

- - -

Bits and Pieces

Naranja Drive traffic restrictions next week

Motorists traveling on Naranja Drive between First Avenue and La Cañada Drive should expect delays on Monday, October 12, and Tuesday, October 13, as the Town conducts road improvements under its Pavement Preservation Program. Traffic will be restricted to one lane through the construction area. Access to nearby neighborhoods will be limited, although streets with only one entrance from Naranja Drive will remain accessible. Residents are encouraged to use Lambert Lane or Tangerine Road as alternate routes. Traffic officers will assist motorists at the intersections of Lambert Lane with First Avenue and La Cañada Drive. Visitors to the Oro Valley Library should enter through the Town Hall parking lot off La Cañada Drive. The Naranja Drive multi-use path will also be an active construction zone and should be avoided. For additional information, contact the Town's Public Works Department at 520-229-4850. (Source: Town of Oro Valley Media Release)

Oro Valley seeks residents to fill nine board and commission vacancies

The Town of Oro Valley is accepting applications from residents interested in serving on its volunteer boards and commissions. These groups advise the Town Council on matters ranging from land use and development to parks, water resources, and historic preservation. The Town reports nine current or upcoming vacancies across five boards and commissions.

• Historic Preservation Commission: 2 vacancies
• Parks and Recreation Advisory Board: 3 vacancies
• Planning and Zoning Commission: 2 vacancies
• Stormwater Utility Commission: 1 vacancy
• Water Utility Commission: 1 vacancy

Applicants must be Oro Valley residents, be available to attend scheduled meetings, and complete the Town's Community Academy during their term. Appointments are generally for two or three years, depending on the board or commission. Positions will remain open until filled. Interested residents can click here to learn more and submit an application. (Source: Town of Oro Valley Media Release)

Pusch Ridge Golf Course reopens October 24 after a successful season
The Pusch Ridge Golf Course is preparing to reopen for its sixth season since its 2021 revival, with October 24 as the projected opening date. According to the Friends of Pusch Ridge Golf, the nine-hole course hosted 20,858 rounds last season, attracting residents, visitors, and golfers of all ages. The organization is expanding its marketing efforts to 17 local hotels and resorts and 13 apartment communities. A $49 visitor package includes nine holes of golf, a cart, rental clubs, and golf balls. Meanwhile, volunteers continue improving the course's environmental features, including butterfly gardens and 27 bird nesting boxes installed to date. The group expects to complete Audubon Cooperative Sanctuary certification next spring. A celebration golf tournament is scheduled for November 20. For more information, visit Friends of Pusch Ridge Golf.  (Source: FOPRG Newsletter)

Proposition 431: Time To Vote On Oro Valley’s Path Forward

Time to vote on OV’s future!
Whether you’ve received your mail-in ballot or are heading to the polls on November 3, you’ll encounter something new to consider, Proposition 431. This is OV’s Path Forward, a 10-year General Plan created by residents over the past three years.

The plan prioritizes what residents value most
Like previous General Plans, OV’s Path Forward emphasizes the aspects of living in Oro Valley that residents value most. It prioritizes safety, conservation of scenic views and the natural desert landscape, as well as quality parks and roadways.

It also sets a roadmap for our future
The plan offers more specific guidance than previous plans, which is expected as the Town continues to mature. It also addresses resident expectations, including support for attracting more retail and restaurant options, responsible water use, and sound fiscal management.

And produces tangible results in our community
The plan includes 286 specific, measurable actions for the Town to implement over the next 10 years. Previous General Plans have led to noticeable outcomes such as Oro Valley’s public art program, the widening of La Cholla Road, improvements to Naranja Park, and increased conservation efforts for saguaros and significant native trees.

New projects featured in this plan include the creation of gathering spaces, support for mixed-use developments, and enhanced transparency and community engagement related to water management and Town finances.

Your vote matters!
Voting on the General Plan is the most significant way to shape the future of Oro Valley. This is the only Town planning effort that requires voter approval. Your vote will help determine the goals, policies, and actions that guide the Town over the next decade.

Read the plan
If you haven’t already, please take some time to review the full list of priorities before casting your vote. You can read the plan at OVPathForward.com or find a display copy at the Oro Valley Public Library, the Community and Recreation Center, or the lobbies of the Community and Economic Development Building and the Administration Building at Town Hall.

- - -

Board Upholds “Sanatorium” Interpretation. Opens Door For Assisted Living And Memory Care On Vacant Parcel North of Safeway

Board decided what is permitted, not what will be built
The Oro Valley Board of Adjustment on Monday upheld the Town Planning and Zoning Administrator’s interpretation that the term “sanatorium,” a permitted use under the Rancho Vistoso Planned Area Development, can include assisted living and memory care. The decision does not approve a development on the vacant parcel immediately north of Safeway. It answers only the zoning question of whether those uses can fall within the PAD’s existing “sanatorium” designation.

The Board upheld staff’s interpretation after relatively little discussion. Members did not issue findings or explain why they agreed with staff’s reading of the PAD. 

A permitted use is not an approved project
This does not mean that a “sanatorium” is being built there. It means only that assisted living and memory care may be proposed because the Rancho Vistoso PAD permits those uses under the term “sanatorium.” Any actual development proposal would still have to go through the Town’s normal development review process. Staff would first review the proposal for compliance with applicable zoning and development requirements. The applicant would then be required to hold at least two neighborhood meetings, and the project would undergo review of issues including traffic, landscaping, walls and architecture. If the applicant seeks a rezoning or amendment to the PAD, Town Council approval would be required.

Click to enlarge

A difficult parcel with a long history
The approximately eight acre commercial parcel has been the subject of development proposals before. LOVE first wrote about plans for what we called “tiny homes” in 2021. That eventually became the Avilla Homes proposal for single story rental housing. Residents raised concerns about converting commercial land to residential use, compatibility with nearby homes, and especially access and traffic. The parcel is hemmed in by existing development and has limited ways to move traffic in and out. In January 2024, the Town Council unanimously rejected the Avilla proposal. LOVE later wrote that the Avilla experience showed how sustained resident involvement can shape the review of a difficult development site.

The traffic problem extends well beyond this parcel
Those access concerns are part of a much larger transportation issue surrounding Rancho Vistoso Boulevard, Woodburne Avenue and the northern Safeway entrance. Town staff has already identified the area as needing improvement. Public Works Director Paul Keesler told the Council earlier this year that the Woodburne and Safeway northern access area has experienced roughly five to six crashes a year. The Town had budgeted about $747,000 in roadway impact fee funding for changes that included lane reconfiguration, increased left turn storage and median reconstruction. Staff later reconsidered that plan as additional development proposals emerged in the area.

Sprouts proposal adds another piece to the puzzle
One of those proposals is Vistoso Marketplace, a planned commercial center across Rancho Vistoso Boulevard that is expected to include a Sprouts Farmers Market as its anchor. The project caused staff to look at the entire area rather than simply repair the Woodburne intersection. By August, staff was recommending that a future traffic signal be placed at the Safeway northern entrance, directly across from the proposed Vistoso Marketplace access. Keesler told the Council that a signal at that location is warranted even under existing traffic conditions. The parcel involved in Monday’s Board of Adjustment hearing sits immediately beside an intersection the Town is already trying to redesign while another significant commercial development is being planned across the street.

Monday answered only the first question
The Board of Adjustment settled a narrow issue. Under the existing Rancho Vistoso PAD, assisted living and memory care qualify as a permitted “sanatorium” use. It did not decide whether a particular facility should be built on this parcel or whether a future site plan will adequately address traffic, access and compatibility with surrounding properties. Those questions remain for another day. Given the history of this parcel, a proposed Sprouts development across Rancho Vistoso Boulevard and the Town’s ongoing work on the surrounding roadway system, that future review may prove far more consequential than Monday’s zoning interpretation. 

- - -

Council Considers Addressing Land Use Code and Data Centers

Oro Valley considers getting ahead of the issue
Tomorrow, the Oro Valley Town Council will consider whether to begin reviewing the Town Code as it relates to data centers. As it stands now, Oro Valley does not appear to have development regulations written specifically for large-scale data centers. That leaves the Town relying on existing zoning categories and development standards for a type of use that can differ significantly from a conventional office, warehouse or industrial building. At a minimum, we expect that Council will consider whether the code should be clarified or amended so that any future proposal is evaluated under standards that reflect Oro Valley’s community values.

Southern Arizona communities are doing the same
Oro Valley is not alone. Local governments across Southern Arizona have been examining the same issue. Marana adopted specific data center regulations in 2024 and is now considering additional requirements dealing with noise and decommissioning. Tucson adopted regulations for large-scale data centers in August 2026 following a year-long review. Pima County is currently developing its own zoning-code text amendment, including standards for development, design and noise mitigation, after the Board of Supervisors initiated the process in 2025.

A land use with unusually large land and community impacts... but not as much economically

The issue is a complex one. Large data centers can occupy dozens or even more than 100 acres and contain hundreds of thousands or more than a million square feet of buildings. They can require extraordinary amounts of electricity, in some cases enough to power roughly 100,000 homes, while water use can vary considerably depending on the cooling system employed. They can also require substations, backup generators and extensive mechanical equipment. Construction can create hundreds or thousands of temporary jobs and generate significant construction sales tax revenue. However, once operating, these facilities may provide relatively few permanent jobs compared with their size and investment. Significant property tax revenue can also be generated by a data center. That revenue, however, would not go directly to the Town of Oro Valley because the Town does not levy a property tax. Thus, communities must weigh potential tax and economic benefits against concerns involving water, power infrastructure, noise, building scale, nearby residential uses and the amount of land devoted to a relatively low-employment use.

Barrett advocated for a proactive data center zoning review during her campaign
During her election campaign, Mayor-elect Melanie Barrett made her position clear. “I am against Data Centers in or adjacent to Oro Valley,” she wrote, adding that, if elected, she would “...review our Town Code to see what can be done to address this issue proactively.” Barrett cited concerns about water and energy demand, limited long-term employment and potential effects on Oro Valley’s quality of life. She also pointed to the large State Trust Land parcels adjoining Oro Valley as areas that could someday attract interest from data center developers. (Source: Melanie Barrett campaign website.)

Setting the rules before a proposal arrives
Wednesday’s discussion does not put a data center proposal before the Council, nor does it commit the Town to any particular regulation. It begins a more basic conversation about whether Oro Valley should establish the rules before such a proposal arrives. Given what neighboring jurisdictions are already doing, reviewing the Town Code now gives Oro Valley an opportunity to decide in advance where, if anywhere, large data centers should be permitted and what protections should be required for residents, water resources and the character of the community.

- - -

Bits and Pieces

Oro Valley earns national financial reporting award for fourteenth consecutive year
The Town of Oro Valley has received the Government Finance Officers Association’s Award for Outstanding Achievement in Popular Annual Financial Reporting for its report covering the fiscal year ended June 30, 2025. The award recognizes financial reports that are clear, accessible and useful to the public, including how well they explain a community’s financial position and use of taxpayer resources. Oro Valley has now received the award for 14 consecutive years.

New town "Community Report" tracks progress on Town priorities
Oro Valley’s first Community Report is essentially a progress report on the Town’s 2026-27 Strategic Plan, covering work completed during fiscal year 2025/26. It is organized around seven focus areas and highlights specific projects, outcomes and performance measures rather than simply listing Town activities. For example, the report says the Town treated or repaired 58 lane miles of roadway, provided 76,213 transit rides, and issued more than 9,000 WaterSmart leak alerts. It also reports on projects ranging from the OV Trails Connect Master Plan and Vistoso Trails Nature Preserve to the new police facility, water infrastructure and financial stability measures. Read the report.

Protect your property from deed and title fraud
The latest OVPD "CrimeFighter Newsletter" highlights deed and title fraud, a scheme in which someone uses forged documents, stolen personal information or a false identity to transfer, sell or borrow against property they do not own. OVPD notes that vacant land, rental properties, second homes and properties owned free and clear can be especially attractive targets because fraudulent activity may be harder for the legitimate owner to notice. Residents are encouraged to periodically check their property records, watch for unexpected notices involving ownership, liens or mailing-address changes, and sign up for free alert services. These include the:

• Arizona Early Real Estate Sales Alert System
• Pima County Recorder Fraud Notify

Proposition 431 Election Guide and outreach sessions now underway

The Oro Valley’s official 2026 election publicity pamphlet has been mailed to every household with a registered voter. The guide includes information about Proposition 431, OV’s Path Forward, along with key election dates and voting information. Residents can also view the pamphlet online or pick up a printed copy at the front lobby of any Town building.

The Town is also continuing its Proposition 431 outreach efforts. Residents will be able to stop by Town information booths to learn more this month:

• The Farmers Market at Steam Pump Ranch on October 10
• OV Spooktacular at James D. Kriegh Park on October 17
• Rancho Vistoso Fall Festival at Moore Loop Park on October 24. 

In addition, the Town is also offering presentations to HOAs and other local groups that want more information about the proposed General Plan before voting. Request a presentation by contacting the Town’s OV’s Path Forward team or calling 520-229-4836.

- - -

October at Steam Pump Ranch

Happy October, Oro Valley! 

With monsoon season over and temperatures more moderate, the Oro Valley Historical Society invites residents to visit historic Steam Pump Ranch. The Pusch House Museum is open each Saturday from 9 a.m. to noon, where visitors can see artifacts uncovered during the Society’s summer digitizing project. Self-guided tours are free, and volunteers are available to answer questions and provide additional information. Donations are gratefully accepted to help keep Oro Valley history alive.

A busy October 10 at the Ranch
October 10 will bring several activities to Steam Pump Ranch. The first-place prize in the Jim Click Raffle for Millions, a Nissan Frontier Pro-4X Roush Edition, will be on display. Raffle tickets are $25 each or five for $100, and all proceeds from tickets sold by Oro Valley Historical Society volunteers go directly to the Society. More information is available at millionsfortucson.org.

Helping foster children
Gap Ministries will also participate October 10 as part of the Historical Society’s Be Our Ranch Guest program, which invites nonprofit organizations to connect with the Oro Valley community. Requested donations to help foster children include condiments, spices, peanut butter and jelly, syrup, and canned and boxed goods. Donations may be dropped off at the Pusch House Museum. Learn more at gapmin.com.

Explore the Ranch with a naturalist
Visitors can also take a gentle one-hour guided tour of Steam Pump Ranch with a naturalist who will share information about the area’s plants, wildlife, geology and people. Tours begin at 9:15 and 10:30 a.m. and conclude at the Society-maintained Heritage Garden, where visitors can see a replica Hohokam pit house.

Artists capture Steam Pump Ranch
The Sonoran Plein Air Artists will be at the Ranch from 8 a.m. to noon October 10, creating paintings inspired by the Catalina Mountains, historic buildings, farmers’ market activity and Heritage Garden. Visitors will have an opportunity to watch the artists work in real time. More information is available at Sonoran Plein Air Painters.

Day of Caring comes to the Heritage Garden
On October 17, the Historical Society will participate in the United Way Day of Caring from 10 a.m. to 2 p.m. United Way volunteers will join Society volunteers in the Heritage Garden to plant, harvest, prepare beds, dig irrigation holes, spread wood chips and perform other work that helps the garden grow. Those interested in participating can learn more at United Way of Tucson.

More art on October 24
Artists from the Southern Arizona Arts Guild will visit Steam Pump Ranch on October 24 from 10 a.m. to 1 p.m., using the Ranch as inspiration for their work. Two Guild artists have previously donated artwork to the Oro Valley Historical Society, and those pieces are displayed in the Museum. Additional information is available at ovhistory.org.

Growing roses in the desert
On October 26, the Tucson Garden Club will meet at the Parks and Recreation office at Steam Pump Ranch for a presentation by Terry Swartz of the Tucson Rose Society. Attendees will learn how to select, plant and care for roses in the desert and will take a short walk to the Heritage Garden to see the rose garden created through collaboration between the Historical Society and Tucson Garden Club. The presentation is free, with donations accepted. More information is available at tucsongardenclub.com.

A not-too-scary Halloween visit
The month ends October 31 with another opportunity to visit the Pusch House Museum and see its historical artifacts. The Historical Society promises the visit will not be scary, although it notes that previous investigations of the nearly 150-year-old house have suggested visitors and volunteers may not always be alone.

Laugh and learn at the library
One October event takes place away from Steam Pump Ranch. On October 7 at 1 p.m., the Oro Valley Historical Society will present a program at the Oro Valley Public Library featuring Roger Nichols, a Society Board member and Professor Emeritus at the University of Arizona. Nichols will share a collection of American Indian cartoons gathered over 30 years in a presentation designed to be both informative and entertaining. The program is free, with donations accepted to support the Society’s work preserving Oro Valley history. More information is available at ovhistory.org.

- - -

Oro Valley Can Cover the 2027 CAP Cut. But Can It Cover Future Growth?

The 14% CAP 2027 and 2028 delivery cut can managed...
Last week, LOVE reported that the proposed State Trust Land annexation could eventually require roughly 1,000 acre-feet of water a year, about 10% of Oro Valley’s current CAP allocation. We also noted that CAP conditions have worsened since Water Utility Director Peter Abraham raised concerns last year about supplying that land. 

...but it requires a new water utilization strategy
Beginning in 2027, Oro Valley is expecting about a 14% reduction in CAP deliveries. At the September 14 Water Utility Commission (WUC)  meeting, Mitch Basefsky, Stakeholder Outreach Coordinator for the Central Arizona Project and Abraham explained how that reduction is expected to affect Oro Valley. Abraham said the Town anticipates losing a little more than 1,400 acre-feet of CAP deliveries in 2027. But he does not expect that reduction to create an immediate water shortage for current customers. Here's how Abraham plans to manage the reduction.

The Arizona Water Bank is expected to make Oro Valley whole
Oro Valley already has an agreement with the Arizona Water Banking Authority (AWBA) that allows the Town to obtain replacement water during shortages. Abraham said more than 600,000 acre-feet is stored in the Tucson Active Management Area and that Oro Valley has access to a portion of that water. His current plan is to use the Water Bank to offset the projected CAP reduction and effectively restore the Town to its full 10,305 acre-foot CAP allocation for planning purposes.

Oro Valley also has substantial stored water of its own and NWRRDS will help bring in more
Abraham said Oro Valley currently has just under 30,000 acre-feet of long-term storage credits in the Tucson Active Management Area and expects that amount to continue growing. The Northwest Recharge Recovery Delivery System is also expected to begin operating in early 2027, reducing groundwater pumping and giving the Town additional flexibility in how it uses its CAP supply. 

But NWRRDS is not a quick fix. First, NWRRDS does not increase Oro Valley’s water entitlement. It gives the Town a better way to recover and deliver water to which it is already entitled, reducing reliance on groundwater and improving flexibility in how the Town manages its existing supplies. Second, as we reported in August, it will take time for the Town to introduce NWRRDS water into the Oro Valley water system because it has different water chemistry than the groundwater currently delivered to customers, requiring the Utility to carefully blend and monitor the new supply as it is introduced into the distribution system. 

These protections are intended to buy time... they are not permanent solutions...
The important point is that Abraham, speaking at the commission meeting, did not describe these measures as a permanent answer to declining Colorado River supplies. He said the Town’s firming strategies (backup water-supply measures) were created for situations like the one now developing and are intended to “buy us the decades we need” to develop the next set of water supply solutions.

Replacing or augmenting any significant piece of the CAP water supply is decades off

Arizona is actively studying long-term water sources, including desalination, imported water, reuse and brackish groundwater. But projects capable of replacing a meaningful share of Colorado River water remain in the study and planning stages. State planning documents have acknowledged that some projects could take as long as 30 years to implement. That means Arizona may have to manage declining Colorado River supplies for many years before any new source can replace or augment a significant portion of CAP water.

That brings the 852 State Land annexation question back into focus
The September discussion does not change what LOVE reported last week. Oro Valley appears well positioned to manage the expected 2027 CAP reduction given what Oro Valley  is today. The longer-term question is different. 

Why should Oro Valley make a permanent commitment to supply water to a new area at a time when CAP deliveries are being reduced, future CAP projections remain challenging, long term solutions are decades away and the Town will be increasingly reliant on stored water and other firming strategies to protect its existing customers?

- - -

Publisher Note: The agreement requiring the CAP reduction must be approved by the Arizona Legislature. As of this date, that approval has not occurred. 

Flock Cameras in Oro Valley: Safety, Surveillance and Safeguards

Flock sits at the center of a growing privacy-versus-public-safety national debate

There is quite a bit of discussion about traffic surveillance systems going on both nationally and locally. The main character in that discussion is a company called Flock Safety. It is one of several companies that provide automated license plate reader systems that photograph passing vehicles, record plate and vehicle information, and make those records searchable by law enforcement. The debate centers on whether collecting and sharing this information on large numbers of people who are not suspected of a crime intrudes on individual privacy and constitutional rights, or whether the systems are a reasonable and useful law-enforcement tool. Oro Valley is one of Flock’s many customers in Arizona.

One view has been presented to council at almost every meeting for the past two years…Flock is “bad”
For about two years, two speakers affiliated with Deflock Tucson have regularly appeared during the call-to-audience portion of Town Council meetings. Deflock Tucson’s objective is to end the use of Flock and similar automated license plate reader systems, which it considers a form of mass surveillance. At meeting after meeting, the speakers have made essentially the same points: The cameras record the movements of people who are not suspected of crimes, the data can be shared across jurisdictions, the systems can be misused, and existing safeguards and audit procedures are not sufficient to protect privacy. So far, their appeals have not led the Town Council to change course, but they have remained steadfast in their effort to have Oro Valley discontinue the system.

OVPD says Flock has become an important investigative tool
OVPD says its Flock system now includes 20 cameras strategically located throughout Oro Valley. The cameras are owned and maintained by Flock Safety. According to the department, the system is used to develop investigative leads, locate vehicles connected to crimes, identify wanted subjects and assist in active investigations. Lt. Kevin Peterson told LOVE that Flock also provides an officer-safety benefit by helping police locate vehicles associated with potentially dangerous individuals and can save officers and detectives significant time. He emphasized that Flock does not replace traditional investigative work, but gives officers another resource that can make that work more efficient and effective.

OVPD says safeguards are in place to ensure proper use
The department retains Flock data for 30 days, explaining that crimes are not always reported immediately and investigations may begin days after an incident. OVPD says Oro Valley data is shared only with agencies it approves, with standing access limited to local and state agencies in Arizona; requests from outside Arizona are reviewed case by case and must have a verified criminal-justice purpose. The system also includes audit tools designed to flag unusual activity, including repeated searches by an officer, searches outside the agency network and repeated searches of the same plate. OVPD says the system has assisted in cases involving stolen vehicles, arrest warrants, missing persons and other investigations, including a kidnapping solved within hours and the arrest of an out-of-state suspect wanted in connection with a double homicide.

Flock dominates Arizona’s license plate reader market
Flock is by far the largest provider of automated license plate reader systems in Arizona. A volunteer-maintained statewide inventory currently identifies about 1,920 Flock cameras in 43 Arizona communities, representing about 84% of the identifiable plate readers in those cities. The figures are not an official census, but they show the size of Flock’s footprint compared with competitors. Some other Arizona communities use similar technology from other companies. Marana and Phoenix use Motorola’s Vigilant system rather than Flock, while Tucson Police partners with Axon for license plate readers and live-video cameras.

Oro Valley’s top public safety record gives us confidence
Oro Valley also has a long record as one of Arizona’s safest communities. SafeWise ranked it Arizona’s safest city in 2025 and third safest in 2026. We have confidence that OVPD understands which law-enforcement tools are appropriate and how they should be used. Based on what we have learned, Flock appears to be a useful and properly controlled tool that fits squarely within OVPD’s public-safety mission.
- - -
Click here to view the OVPD Flock Safety Portal

- - -

Bits and Pieces

Town has no proof that TAC was to blame for Franke resignation

Last month, we wrote about the Tourism Advisory Commission(TAC) Then, earlier this month we reported that the Town Council had voted to dissolve it. One point we wanted to examine further was the assertion by Town Manager Jeff Wilkins and Mayor Joe Winfield that Crystal Franke, the Town’s former tourism and marketing manager, resigned to take another position because of her experience with the TAC. We had asked Franke directly, and she neither affirmed nor denied that assertion. So we specifically asked the Town for documentation showing that Franke herself had identified TAC as a reason for leaving. The Town could not provide such documentation. All it provided was an email from Wilkins to the Council attributing Franke’s resignation to TAC. We then asked a second time and were told that the town had provided all information it had on the matter. Our conclusion: Saying something is so does not make it so.

Wall Street Journal features Oro Valley as a great place to retire

A recent Wall Street Journal article on retirees moving to lower-tax states featured Oro Valley residents Earl and Pat Vittitoe, who moved here from Illinois. They chose Oro Valley after visiting Earl’s aunt and were attracted by a 55-plus community with pools, golf, Arizona’s climate and the area’s outdoor lifestyle. Earl told the Journal that they have never had second thoughts about the move. The article also profiled retirees who relocated to Lakewood Ranch, Florida; Wilmington, North Carolina; and Henderson, Nevada. Oro Valley was one of the communities highlighted as offering retirees a combination of lifestyle and financial advantages. (Source: Wall Street Journal, September 16, 2026.)

Town releases simplified 2027 town budget guide

The Town of Oro Valley has released its FY 2026/27 Know Your Town’s Budget summary, a resident-friendly guide intended to make the Town’s finances easier to understand. The guide explains how the budget works, how Town funds support services and facilities, and key facts such as Oro Valley not having a municipal property tax. Town Manager Jeff Wilkins said the summary is intended to improve transparency and help residents better understand how public dollars are used. (Source:  Town of Oro Valley Media Release)

Amphi implements barrier between CDO and the Aquatic Center parking lots...creates a problem with parking for shared events
The Amphitheater School District has closed the stairway connecting the Canyon del Oro High School east parking lot with the Town’s Aquatic Center parking lot at James D. Kriegh Park. For years, with District permission, the Town has used the school lot for overflow parking during major Aquatic Center events as well as other events. Closing the stairway means visitors who park in the east lot must now walk around the school property and enter the park from Calle Concordia, a considerably longer route that will be especially difficult for people with physical limitations. The stairs have also long provided a direct route to school for students living nearby. As the panel shows, the access has now been blocked by substantial fencing. It is welded to the railing. We do not yet know why the District closed the stairway or whether the decision was coordinated with the Town. LOVE will investigate.

Aquatic Center late afternoon parking problem getting harder to ignore
Parking at the Aquatic Center is becoming increasingly difficult in the late afternoon and evening, particularly when CDO Little League is using much of Kriegh Park. During these times, the Aquatic Center lot can fill completely, forcing Aquatic Center users to compete for limited nearby parking [see panel left]. The recent closure of the stairway from the CDO High School east parking lot has made the problem worse by eliminating an overflow parking access point that had been used for years. The Town needs to address this parking problem so Aquatic Center users have reasonable and reliable access to the facility.

HallOVeen Spooktacular returns October 17
Oro Valley Parks and Recreation will hold its free HallOVeen Spooktacular on Saturday, October 17, from 5 to 8 p.m. at James D. Kriegh Park, 23 W. Calle Concordia. The family-friendly event will include a Trunk-or-Treat hosted by local businesses, music, jumping castles, food trucks, kids’ crafts and other activities.

Friday Night Concerts at Steam Pump Ranch return tonight
Oro Valley’s free Friday Night Concert series returns to Steam Pump Ranch beginning tonight. The concert features Rainy Daze. It runs from 7 to 9:30 p.m. Additional concert dates are October 2, October 23 and November 6, featuring Your Money’s Worth, Good Trouble and Ones All Band. Residents can bring a chair or blanket and their own food, while food trucks will also be available. Admission and parking are free; outside alcohol is not permitted.

Tourism consultant named Oro Valley destination marketing manager
Kevin “Addy” Coleman is Oro Valley’s new Destination Marketing Manager. Coleman brings more than 25 years of tourism marketing consulting experience, much of it with Tucson-based Madden Media, a Tucson-based marketing agency specializing in travel, tourism and destination marketing. There, Coleman worked as a consultant to destinations around the country, specializing in destination strategy, digital marketing and measuring results. The Oro Valley position is a significant change for Madden.  Rather than advising tourism organizations from the outside, Coleman will be responsible for delivering results. (Source: OV Edge September 2026, Linkedin)
- - -

Rockin’ 4 Heroes November Concert: Free For All!

There's no free lunch
As the saying goes, “there’s no such thing as a free lunch.” But yes, there definitely is a FREE outdoor rock concert, one of Southern Arizona’s largest, right here in Oro Valley, drawing thousands of attendees from across Arizona and beyond for an afternoon of live classic rock, fun, food and heroes.

But there is an upcoming free outdoor concert

Admission to the 6th Annual Rockin’ 4 Heroes Concert, Sunday, November 8, at James D. Kriegh Park, is absolutely 100% free. And it’s all due to the generosity of many local and national businesses and private donors who believe in Rockin’ 4 Heroes’ mission to celebrate and thank the heroes who serve and protect our community and country.

Two new sponsors step up for Rockin’ 4 Heroes
Leading the roster of sponsors making this celebration possible are Presenting Sponsor HSL Properties, renewing its commitment for the 5th year in a row, and T-Mobile, joining the cause for the first time this year as Entertainment Sponsor after sending a team of spirited volunteers to work at last year’s event.

Another new sponsor this year is Tech Systems Inc. (TSI), a national company based in Georgia, which jumped on the bandwagon within a week of hearing what Rockin’ 4 Heroes is all about!

“From day one, we knew Rockin’ 4 Heroes had to be an event for the entire community. We wanted to honor our local heroes in a way that everyone could participate in, which is why keeping admission entirely free is our priority,” said Oro Valley resident Michael Quinn, who, along with his wife, Bonnie, founded the nonprofit. “We are incredibly grateful to our many sponsors who share our vision and make it possible to stage a high-caliber, high-energy musical celebration for all to enjoy.”

An amazing roster of continuing sponsors

• Advanced Sheetmetal
• Anthony and Shannon Gleckler
• Carolina Natural Resource Group LLC
• David Moyer
• Empower Coalition
• Finley Distributing
• HSL Properties
• Hughes Federal Credit Union
• Oro Valley Chamber Foundation
• Oro Valley Hospital
• Pain Institute of Southern Arizona
• Pima County Attractions & Tourism
• The Keg Steakhouse
• The Quinn Family
• The Town of Oro Valley
• TRICO
• Tucson Airport Authority
• Vetrano Financial
• Whelen Engineering

Proceeds support heroes long after the fun and music ends
The concert is free to attend, but our mission relies entirely on your generosity. Beyond the stage, your contributions fund vital year-round initiatives through the Hero Fund, providing critical scholarships, continuing education training, and emergency grants for First Responders, Active Military, Veterans, and Gold Star families.

To join an elite roster of community leaders...

...who are rockin’ for our heroes, or to pre-register for free admission and a chance to win a $500 American Furniture Warehouse gift card, visit www.Rockin4Heroes.org.

- - -