Bohen: I believe that [reported rounds played] is a fraud
During last week’s discussion of the use of the Pusch View Course for disc golf, Council Member Tim Bohen questioned the town provided “rounds of golf played” numbers relating to Pusch Ridge Golf. He wants the data to prove the numbers: “I’ve heard it anecdotally, but I want the point of sale data” to substantiate it.
Towards the end of last week’s council discussion on the use of the Pusch Ridge Golf Course, Bohen dropped the following challenge to those who support the course: "I don’t believe your numbers of 16,000 rounds. There is a way to prove me wrong. Show me the point of sale data. We can’t see it. I believe that [the rounds of play data] is a fraud. Prove me wrong.”
We asked Bohen why he chose to make this comment and to whom he was making it. He did not reply as of the date of this posting
During last week’s discussion of the use of the Pusch View Course for disc golf, Council Member Tim Bohen questioned the town provided “rounds of golf played” numbers relating to Pusch Ridge Golf. He wants the data to prove the numbers: “I’ve heard it anecdotally, but I want the point of sale data” to substantiate it.
Towards the end of last week’s council discussion on the use of the Pusch Ridge Golf Course, Bohen dropped the following challenge to those who support the course: "I don’t believe your numbers of 16,000 rounds. There is a way to prove me wrong. Show me the point of sale data. We can’t see it. I believe that [the rounds of play data] is a fraud. Prove me wrong.”
We asked Bohen why he chose to make this comment and to whom he was making it. He did not reply as of the date of this posting
Clearly miffed, Tony D’Angelo, President of Friends of Pusch Ridge Golf, emailed council with his response to Bohen’s comments. We are reprinting them here in their entirety. The highlighting is our to help our readers.
Mayor Winfield and members of the Town Council,
As President of Friends of Pusch Ridge Golf I feel I must respond to Councilman Tim Bohen’s wild allegation that somehow Friends of Pusch Ridge Golf has participated in a fraudulent misrepresentation of the performance of golf on Pusch Ridge.
Friends of Pusch Ridge Golf was formed to encourage golf play on the course, assist the Town and Indigo Golf in marketing golf play and to create a welcoming and fun experience for Oro Valley residents and visitors who choose to play golf. Our mission is also to work with the Town on finding ways to make the golf course more environmentally sustainable.
We do not run the course nor do we create any of the performance metrics of the course. We use the performance reports provided by the Town’s golf contractor, Indigo Golf Partners, to evaluate the impact of our efforts. We do not receive Indigo’s financial reports for Pusch Ridge until after they have been distributed to the Town Council. If Councilman Bohen doesn’t believe the numbers presented, it would seem that he is in a better position to verify them than we are.
Based upon what we are given, the first two years of Pusch Ridge Golf Course operations has required no tax subsidies – in both years, the course revenues have exceeded course operating expenses.
Councilman Bohen asserts that Indigo’s performance numbers are overstated. He provided no evidence. Nor did he offer any reason why Indigo Golf Partners would choose to overstate performance. They have no contractual incentives to do so. Overstating golf rounds would impact revenues per round and profitability. Overstating revenues would certainly be caught by the Town’s Finance Department and outside auditors. Indigo Golf Partners is part of Troon Golf which is a major golf operator with a stellar reputation. Why would they risk that?
During this past golf season, given the potential days of operations and hours of play available, the course had the potential to sell approximately 32,000 rounds of golf. The first year, available rounds were approximately 30,000 rounds. This would require four golfers to start play every 15 minutes from opening until close, regardless of weather. That’s a tall order for any golf course operation to fill every tee time, every day. During the time the Town operated Pusch Ridge Golf and prior to the reopening and support of Friends of Pusch Ridge, the course averaged around 4,000 rounds. The first year of operations in 2021-2022 the town established a budget of 6,675 rounds. It ended the year at 15,248 rounds. This season over 16,000 rounds. Performance represents over 50% of available rounds played. That is considered very good. During the second season the average rounds played per day was 86. Again, quite strong given the weather challenges we had. It is also important to understand that this is a “fast, fun and affordable” 9-hole golf course – it is positioned to serve players out to have fun, not to those who play every day, rain or shine.
Councilman Bohen says “he has been out there” and does not believe the course averages over 80 rounds a day. I did see him one day sitting in a chair Friends of Pusch Ridge Golf bought for the course. I was out there almost every day, talked to the pro shop team, reviewed the tee sheet and talked to golfers. I also checked the Golf Links booking engine via the GolfNow app multiple times a day to monitor how many tee times were available. Yes, there would be no shows and cancelations but I remain convinced the numbers reported were accurate. Of course, there was more play on some days vs. others. There was also a need for balance to keep it a fun experience. The Indigo Golf Pros made the decision to not overload the course with players given the skill levels of the target audience. It is more important to have players have a good time and return than to pack the course. We did not make up the numbers. I absolutely believe the 86 rounds per day was real.
It is also important to note that our commitment to the Town was to create an experience that welcomed all levels of golfers. We especially encouraged families to introduce children to golf. After 2:00 PM daily, kids 15 and under played free with a paying adult. Families took advantage of this and the numbers of “comps” reflected the kids free play. This impacted the revenue per rounds some but we still believe the overall financial performance was a success plus remember this is a municipal facility and not intended to be a profit center.
Councilman Bohen also asserted the best revenue weekends were during the Disc Golf Tournaments. It is important to point out that these tournaments would not have come to the course had it not been restored to a quality, green golf course. This is why ESPN broadcasted one event – the beauty of the course and the views make for great TV. These tournaments were required to buy out all tee times to provide for exclusive use, of course the revenues were strong. Again, without it being a golf course, the attraction would not have been there. By the way, we have supported scheduled and managed disc golf tournaments during the golf season from the beginning if they provide the Town extra income, support tourism and do not harm golf operations.
Councilman Bohen scoffed at the notion that the Town would introduce golf and disc golf on the course at the same time. That is exactly what Parks and Recreation first proposed nearly a year ago when they first met with us regarding disc golf. We had only had one year of operations under our belt and we feared this concept could only hurt what we were trying to create in terms of a golf experience. That is why we asked the Town Council to clearly keep golf and disc golf separate.
Councilman Bohen asserts that golf in Oro Valley cost the Town over $4,000,000 to operate this year. I believe he is trying to conflate the number by including the approved investment for the new irrigation systems on the 36-holes. By his logic, we would have to say Naranja Park cost over $17,000,000 to “operate” this year. Capital investments are separate from operating expenses. Golf operations – revenues from user fees and product sales minus the costs to generate those revenues will show a positive number. No other town recreational asset is performing this well and Councilman Bohen should know that.
Currently the Town is “testing” public play disc golf on the course for the summer at the same time the Town chooses to let the course go dormant – only maintaining the golf greens to keep them alive. The course is brown, with many patches of raw dirt exposed. It is not a pretty sight and it is unfair to the residents who live there. Not surprisingly, the course is averaging only about ten rounds of disc golfers a day paying $10 a round. I doubt anyone would pay the premiums to host a tournament under these conditions.
For some reason, Councilman Bohen does not like Pusch Ridge Golf or the Friends of Pusch Ridge Golf. He says he is now a disc golf player. We don’t believe the distraction of public play disc golf will help us with the sustainability of the golf course. He is entitled to his opinion and his recreational preferences.
He is not entitled to disparage us for trying to provide the Town’s residents with an amenity that is well received. We believe quality of life matters in Oro Valley. We don’t expect others to pay for the benefit of a few. That is why we have worked so hard to broaden the appeal of the golf course in the community and residents and visitors have responded. We know we have a water challenge and we want to work with the Town to mitigate it. We know the first step was proving there was sufficient demand to justify the effort. We believe we have done that and we appreciate the response from the community.
It seems very unfair to be accused of misrepresenting reality with no evidence. Shame on an elected town councilman for treating hardworking residents this way and thank you Oro Valley residents and businesses for supporting our efforts.
Finally, I want to thank Mayor Winfield, Vice Mayor Barrett, and council members Greene, Jones-Ivy, Nicholson, and Solomon for being open to our concerns and approving the motion that asserts the Town Council’s authority to define how the Pusch Ridge Golf Course is used and when it is used.
Respectfully,
Tony D’Angelo
Resident and President of Friends of Pusch Ridge Golf
- - -
As President of Friends of Pusch Ridge Golf I feel I must respond to Councilman Tim Bohen’s wild allegation that somehow Friends of Pusch Ridge Golf has participated in a fraudulent misrepresentation of the performance of golf on Pusch Ridge.
Friends of Pusch Ridge Golf was formed to encourage golf play on the course, assist the Town and Indigo Golf in marketing golf play and to create a welcoming and fun experience for Oro Valley residents and visitors who choose to play golf. Our mission is also to work with the Town on finding ways to make the golf course more environmentally sustainable.
We do not run the course nor do we create any of the performance metrics of the course. We use the performance reports provided by the Town’s golf contractor, Indigo Golf Partners, to evaluate the impact of our efforts. We do not receive Indigo’s financial reports for Pusch Ridge until after they have been distributed to the Town Council. If Councilman Bohen doesn’t believe the numbers presented, it would seem that he is in a better position to verify them than we are.
Based upon what we are given, the first two years of Pusch Ridge Golf Course operations has required no tax subsidies – in both years, the course revenues have exceeded course operating expenses.
Councilman Bohen asserts that Indigo’s performance numbers are overstated. He provided no evidence. Nor did he offer any reason why Indigo Golf Partners would choose to overstate performance. They have no contractual incentives to do so. Overstating golf rounds would impact revenues per round and profitability. Overstating revenues would certainly be caught by the Town’s Finance Department and outside auditors. Indigo Golf Partners is part of Troon Golf which is a major golf operator with a stellar reputation. Why would they risk that?
During this past golf season, given the potential days of operations and hours of play available, the course had the potential to sell approximately 32,000 rounds of golf. The first year, available rounds were approximately 30,000 rounds. This would require four golfers to start play every 15 minutes from opening until close, regardless of weather. That’s a tall order for any golf course operation to fill every tee time, every day. During the time the Town operated Pusch Ridge Golf and prior to the reopening and support of Friends of Pusch Ridge, the course averaged around 4,000 rounds. The first year of operations in 2021-2022 the town established a budget of 6,675 rounds. It ended the year at 15,248 rounds. This season over 16,000 rounds. Performance represents over 50% of available rounds played. That is considered very good. During the second season the average rounds played per day was 86. Again, quite strong given the weather challenges we had. It is also important to understand that this is a “fast, fun and affordable” 9-hole golf course – it is positioned to serve players out to have fun, not to those who play every day, rain or shine.
Councilman Bohen says “he has been out there” and does not believe the course averages over 80 rounds a day. I did see him one day sitting in a chair Friends of Pusch Ridge Golf bought for the course. I was out there almost every day, talked to the pro shop team, reviewed the tee sheet and talked to golfers. I also checked the Golf Links booking engine via the GolfNow app multiple times a day to monitor how many tee times were available. Yes, there would be no shows and cancelations but I remain convinced the numbers reported were accurate. Of course, there was more play on some days vs. others. There was also a need for balance to keep it a fun experience. The Indigo Golf Pros made the decision to not overload the course with players given the skill levels of the target audience. It is more important to have players have a good time and return than to pack the course. We did not make up the numbers. I absolutely believe the 86 rounds per day was real.
It is also important to note that our commitment to the Town was to create an experience that welcomed all levels of golfers. We especially encouraged families to introduce children to golf. After 2:00 PM daily, kids 15 and under played free with a paying adult. Families took advantage of this and the numbers of “comps” reflected the kids free play. This impacted the revenue per rounds some but we still believe the overall financial performance was a success plus remember this is a municipal facility and not intended to be a profit center.
Councilman Bohen also asserted the best revenue weekends were during the Disc Golf Tournaments. It is important to point out that these tournaments would not have come to the course had it not been restored to a quality, green golf course. This is why ESPN broadcasted one event – the beauty of the course and the views make for great TV. These tournaments were required to buy out all tee times to provide for exclusive use, of course the revenues were strong. Again, without it being a golf course, the attraction would not have been there. By the way, we have supported scheduled and managed disc golf tournaments during the golf season from the beginning if they provide the Town extra income, support tourism and do not harm golf operations.
Councilman Bohen scoffed at the notion that the Town would introduce golf and disc golf on the course at the same time. That is exactly what Parks and Recreation first proposed nearly a year ago when they first met with us regarding disc golf. We had only had one year of operations under our belt and we feared this concept could only hurt what we were trying to create in terms of a golf experience. That is why we asked the Town Council to clearly keep golf and disc golf separate.
Councilman Bohen asserts that golf in Oro Valley cost the Town over $4,000,000 to operate this year. I believe he is trying to conflate the number by including the approved investment for the new irrigation systems on the 36-holes. By his logic, we would have to say Naranja Park cost over $17,000,000 to “operate” this year. Capital investments are separate from operating expenses. Golf operations – revenues from user fees and product sales minus the costs to generate those revenues will show a positive number. No other town recreational asset is performing this well and Councilman Bohen should know that.
Currently the Town is “testing” public play disc golf on the course for the summer at the same time the Town chooses to let the course go dormant – only maintaining the golf greens to keep them alive. The course is brown, with many patches of raw dirt exposed. It is not a pretty sight and it is unfair to the residents who live there. Not surprisingly, the course is averaging only about ten rounds of disc golfers a day paying $10 a round. I doubt anyone would pay the premiums to host a tournament under these conditions.
For some reason, Councilman Bohen does not like Pusch Ridge Golf or the Friends of Pusch Ridge Golf. He says he is now a disc golf player. We don’t believe the distraction of public play disc golf will help us with the sustainability of the golf course. He is entitled to his opinion and his recreational preferences.
He is not entitled to disparage us for trying to provide the Town’s residents with an amenity that is well received. We believe quality of life matters in Oro Valley. We don’t expect others to pay for the benefit of a few. That is why we have worked so hard to broaden the appeal of the golf course in the community and residents and visitors have responded. We know we have a water challenge and we want to work with the Town to mitigate it. We know the first step was proving there was sufficient demand to justify the effort. We believe we have done that and we appreciate the response from the community.
It seems very unfair to be accused of misrepresenting reality with no evidence. Shame on an elected town councilman for treating hardworking residents this way and thank you Oro Valley residents and businesses for supporting our efforts.
Finally, I want to thank Mayor Winfield, Vice Mayor Barrett, and council members Greene, Jones-Ivy, Nicholson, and Solomon for being open to our concerns and approving the motion that asserts the Town Council’s authority to define how the Pusch Ridge Golf Course is used and when it is used.
Respectfully,
Tony D’Angelo
Resident and President of Friends of Pusch Ridge Golf
- - -
