Out With The Old. In With The New.

Out with the old. In with the new.
Tonight marks the dawn of a new era for the Oro Valley Town Council. Two new members will be seated. Two former members, both of whom have created controversy during their years on the council, will be gone.

An Era of Peace?
We expect this to be an era of peace, at least for the next two years. That’s when four seats on the council, including the mayor’s seat, will be up for reelection.

Reflections on Past Councils
This is the first time we can recall a council this peaceful. The councils chaired by Mayor Paul Loomis were full of characters who liked to argue with each other. It was actually quite funny. The councils chaired by Mayor Hiremath were marked by ongoing efforts by some majority members, led by Council Member Solomon, to target the three council members who didn’t agree with them. They were constantly harassed and bullied. Add to that the fact that one of those council minority members was continuously focused on the police department. It’s never a good idea to go after the police department in Oro Valley.

A Calmer Council Outlook
For at least the next two years, there will be no wrangling on the council. There will be no harsh words among council members. Nothing negative will be said about Town staff. There will be no “points of order” used by one council member, Solomon yet again, to harass Tim Bohen. There will be lots of seconding by Council Member Mo Greene. And we suspect many more bland council topics produced by a very passive Town Manager who, a year ago, replaced a town manager with an aggressive agenda shaped by the previous administration.

New Members Ready to Serve
The two new council members, Elizabeth Robb and Mary Murphy, are “ready to go.” They are both interesting people with very different backgrounds. They'll bring fresh perspectives to this council. Both have been attending introductory meetings with Town staff. These meetings are designed to familiarize them with all facets of Town operations. We recently spoke with both of them, and their level of enthusiasm is high. They are starting their four years on the council with open minds.

Wishing Them Well
We can only wish them well.

We hope they don’t step on any land mines.

2024 State of the Town: Winfield Celebrates Oro Valley

Mayor Winfield’s celebrates Oro Valley

This past Thursday, Oro Valley Mayor Joe Winfield delivered the annual State of the Town address at the El Conquistador Resort. Sponsored by the Greater Oro Valley Chamber of Commerce, the event welcomed roughly 600 attendees and marked the town’s 50th anniversary, reflecting on recent accomplishments and plans for future growth. In his address, Mayor Winfield covered seven key areas impacting Oro Valley’s development and community life.

Safety initiatives focus on police accreditation and courthouse improvements
In public safety, Mayor Winfield highlighted the accomplishments and future goals of the Oro Valley Police Department (OVPD). Led by Chief Kara Riley, the department is completing its third accreditation through the Arizona Association of Chiefs of Police, a credential only two departments in Arizona will hold, further solidifying OVPD’s reputation for safety and excellence. Mayor Winfield also announced the improvements to the town’s court, including upgrades to the lobby, jury rooms, and facilities for safely transporting high-risk individuals. Winfield noted: “Maintaining a high level of public safety contributes to Oro Valley’s attractiveness as a safe community for families and businesses."

Water projects emphasize conservation and reduced groundwater pumping
Mayor Winfield also provided updates on water and sustainability initiatives, key to Oro Valley’s long-term resilience. As he noted, the town’s population in the water service area has grown by 14 percent over the past two decades, yet total water consumption has decreased by 12 percent, a sign of effective conservation measures. Furthermore, Oro Valley’s water utility has reduced groundwater pumping by 60 percent. To sustain these efforts, the town has dedicated $52 million for water utility projects, including $23 million toward the Northwest Recharge Recovery and Delivery System. This system, slated for completion in 2026, is expected to reduce groundwater reliance further, safeguarding the aquifer for future generations. According to Winfield: '“Water remains a key priority for growth and sustainability. Thanks to our community’s conservation ethic, advances in home construction, and strategic investments in water infrastructure, Oro Valley is well positioned for the future."

Economic growth continues through development permits and marketplace plans
On the topic of community development and economic activity, Mayor Winfield shared that Oro Valley issued over 2,200 permits in the past year, representing $133 million in private construction. Residential development continues, with 95 single-family permits expected this fiscal year, alongside two new apartment projects. Commercial growth is set to expand with the addition of a hotel and two senior living communities. Significant redevelopment is also underway at the Oro Valley Marketplace, where plans include four-story hotels, new dining options, and enhanced recreational amenities. He also noted that: '“Annexation remains an important tool for the Town’s future expansion, and we will continue to vigorously pursue all annexation opportunities that can be justified economically, environmentally, and socially for the benefit of Town residents.”

Additional topics covered included tourism, general plan, parks, and partnerships
In addition to these primary areas, Mayor Winfield touched on several other initiatives and accomplishments. Oro Valley was designated an official Destination Marketing Organization (DMO) to enhance tourism; the General Plan update, "OV’s Path Forward," is moving forward with community involvement; the Parks and Recreation Department has completed major upgrades, and partnerships with local, state, and federal entities are helping secure funds for infrastructure improvements. He also noted the November ribbon cutting for the Arizona Heroes Memorial, which is located in Naranja Park.  And, of course, he noted the completion of Naranja Park itself and the creation of the Vistoso Trails Nature Preserve.

Missing: No discussion of the towns' financial financial strength

Absent from this year’s speech was any discussion of the town’s financial health. By all accounts, the town is currently in a strong financial position. This has been achieved without any property tax, making the town unique not only in Arizona but across the country. It is certainly something that should be acknowledged. No organization can be successful if it is not first financially sound. Up to this point, Oro Valley has been just that.

Winfield: "Building a community that we are proud to call home"

Mayor Winfield concluded his address with a reflection on Oro Valley’s progress and a vision for the future, stating that “Oro Valley’s journey has always been shaped by its people, a community bound by a shared vision for excellence. Together, we’ve honored the past, thrived in the present, and laid a strong foundation for an even brighter future. With every project, partnership, and accomplishment, we carry forward the legacy of those who came before us. Here’s to the next 50 years as we continue building a community that we are all proud to call home.” 

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Bits and Pieces

Update on federal grants
A few weeks ago, we reported on Oro Valley's efforts to secure significant funding for public works projects.  We noted  in the article that our grant request for repairing the La Cañada bridge was rejected. We have since learned that the rejection was due to the highly competitive nature of the grant process, with more projects requested than available funding. Senators Sinema and Kelly did secure $685,000 in federal funding for the Honey Bee Wash and Bridge Project, which is scheduled to begin next year.

Oro Valley Marketplace Revitalization  construction to begin in spring
According to a reliable source, progress should start this spring at the Oro Valley Marketplace. Town West plans to start construction on the Hampton Inn and Suites, with hope to begin building the 320 apartments on Tangerine Rd. this summer. The plans for the Hampton Inn and Suites are currently under staff review, and a pre-application meeting has already taken place regarding the Tangerine apartments.

More good news at the Marketplace
There’s also a new tenant in process in the Oro Valley Marketplace: A pickleball and fitness center. Town West has shared that much more is expected in 2025, including the rebranding of the marketplace to "Oro Valley Village Center." They hope everyone in Oro Valley will continue to support the stores, shops, and restaurants.

Free shred event tomorrow
Oro Valley residents are invited to a free document shredding event on Saturday, November 2, from 8 a.m. to noon at the Oro Valley Marketplace (11785 N. Oracle Road, south of Fork & Fire). The event, sponsored by the Town of Oro Valley, the Beacon Group, and the Greater Oro Valley Chamber of Commerce, will provide onsite shredding to help prevent identity theft. Services will be available until noon or until the trucks are full. For details, contact Jessica Hynd at jhynd@orovalleyaz.gov or 520-229-4711. (Source: Town of Oro Valley Media Release)

Traffic Alert: Lane restrictions on La Cañada begins Monday
Starting Monday, the Town of Oro Valley will begin road improvements on La Cañada Drive between Lambert Lane and Rancho Verde Drive, scheduled on weekdays from 7 a.m. to 5 p.m. through November 15, weather permitting. Lane restrictions will reduce traffic to a single lane in both directions, likely causing delays, so drivers are encouraged to use caution, share the road with cyclists, and consider alternate routes. This project, part of Oro Valley’s Capital Improvement Projects, includes utility adjustments, asphalt replacement, and new striping. For information, contact ask@orovalleyaz.gov or Jessica Hynd at 520-229-4711. (Source: Town of Oro Valley Media Release)

Arizona Heroes Memorial ribbon cutting on November 16
There will be a ribbon-cutting ceremony for the Arizona Heroes Memorial at Narnaja Park on November 16 at 11 a.m. Yesterday, in his State of the Town address, Mayor Winfield encouraged everyone to attend and salute our veterans, active military, first responders, and healthcare workers.

Oro Valley resident Lisa Bayless invests in Oro Valley through community support
Lisa Bayless, real estate agent at Long Realty for 17 years, is deeply invested in her Oro Valley community. Beyond her successful career—totaling over $500 million in sales—she started the “Community First” program seven years ago, which dedicates a portion of each commission to local causes. In celebration of Oro Valley’s 50th anniversary and her own milestones, Bayless donated $120,000 this year alone, bringing her seven-year contribution to over $500,000, with 90% staying within Oro Valley. She is a resident of Oro Valley and is enthusiastic about our community.
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Rockin’ 4 Heroes: What To Know Before You Go

November 10th – Concert Day approaching quickly
Rockin’ 4 Heroes hopes that, by now, most folks in and around southern Arizona are planning to attend its 4th annual concert at James D. Kriegh Park on Sunday, November 10th. We invite you to visit our website for everything you need to know before you go. Our FAQs page (Frequently Asked Questions) includes a detailed parking map along with other suggestions to make your attendance at this special occasion one that will not soon be forgotten.

What to expect
Gates open at 12:30pm with Tucson’s Mark Miller Country band striking their first chords around 1pm.
Time will be provided for meet and greet opportunities with many hero groups who serve our southern Arizona communities. A sky show includes a fly-over from a C-130 Hercules aircraft and two Apache helicopters. Photo opportunities can be had with Smooch the Donkey from Therapeutic Ranch for Animals and Kids from 12:30pm-2 pm. Kentucky’s own Lexington Lab Band will headline the day’s musical activities with a rare live performance, playing classic rock tunes for several hours. And, of course, food and beverage trucks will be onsite, providing great cuisine and refreshments for adults and kids.

And even more
But wait, there’s more. November 10th is also the 249th birthday of the United States Marine Corps. We always recognize all 4 of our hero groups (First Responders, Active Military, Veterans and Gold Star Families). Yet, this November 10th, we will take a few moments to recognize all our Veterans in attendance. We will honor several Marine Corps Veterans who served in Korea and/or Vietnam. Additionally, we will present the ‘Rockin’ 4 Heroes Community Hero Award.’ November 10th will be a special day, indeed, all of which could not happen without our amazing sponsors and volunteers.

The most important item to know
Quite possibly the most important item to know before you go is information regarding the Rockin’ 4 Heroes Hero Fund. After the music ends, our Hero Fund provides year-round support to our 4 hero groups. While sponsorships, private donations and grant monies allow us to produce this event free of charge to the public, our Hero Fund heavily relies on the net proceeds from event day and individual contributions. Proceeds raised at the concert from the 50/50 cash-only raffle, merchandise sales and other onsite donation opportunities go directly into the Hero Fund. These proceeds allow Rockin’ 4 Heroes to support existing programs and initiatives that align with our mission. The Rockin’ 4 Heroes website provides an easy method for safe and secure online donations, with no fees.

The ‘Hero Fund’ gives back
In these short 4 years, our ability to generate awareness about our 4 hero groups extends beyond southern Arizona, allowing us to reach out to more heroes in unique ways. Several months ago, Rockin’ 4 Heroes created a new scholarship opportunity at Pima Community College for those considering a career in Public Service. (Our website includes detailed information regarding the new Jacob Dindinger Scholarship.) We seek to create additional scholarships and provide support through other methods in the future. Rockin’ 4 Heroes hopes you consider contributing to this growing community that ‘gives back’ to our heroes.

A personal invitation
So, before you attend the concert, we invite you to review the Rockin’ 4 Heroes website for concert related information. While you’re there, please check out the ‘Hero Fund’ page to see how your financial donations significantly benefit our 4 hero groups when the music stops. Plus, view the many sponsors who support us. Our reach and abilities are growing as we enter our 4th year and yet we continue to be an all-volunteer organization. Your contributions on November 10th, as well as during any time of year, will help Rockin’ 4 Heroes pay tribute and recognize our 4 hero groups in extraordinary ways. We thank you, in advance, for your contributions and look forward to seeing you very soon!

Inside Oro Valley’s Economic Playbook: What’s Working, What’s Not, and What’s Next (Part 2)

The current economic development strategy is a departure from the past… it's a targeted approach

The current Oro Valley Comprehensive Economic Development Strategy (CEDS) represents a targeted approach, marking a clear departure from past economic strategies. It is a strategy of which LOVE and his readers have been critical. It is a strategy that was developed under the leadership of prior town manager, Mary Jacobs.

Though we have a new town manager, Jacobs' community and economic development strategy is still the prevailing strategy of the town is the prevailing strategy of the town. In fact, its implementation is a major objective of the town council's most recent strategic plan. This is the last year of its planning horizon, and a new or updated economic development plan will be required as the town also develops a 10-year general plan. 

The current CEDS seeks to achieve the following:

Attract Bioscience and Technology employers through partnerships and incentives
The CEDS takes a unique approach by targeting specific business sectors for employment growth, focusing on emerging industries such as electronic vehicle battery storage, think films technology,  optics, and destination marketing.  This aligns with previous efforts to collaborate with the University of Arizona on talent development while offering incentives to attract primary employers.  There has been success in this area with companies such as Sigma Tech, Polycharge, Nikon Research Corporation and Simpleview locating in Oro Valley.

Align residential development with workforce requirements
Aligning residential development with workforce needs is a new concept. When this was discussed with the Council, there was much debate about whether a bioscience and technology-focused workforce would prefer homeownership or apartment living. During those discussions, the council was repeatedly informed that younger workers, seen as the primary target group, often favor apartments over homes. A larger question however, was one that was never discussed.  

There is some question as to whether the employees of these companies want to live in Oro Valley. It's not that Oro Valley is not a great place to live. But let's face it. There really isn't any nightlife here and young people, especially those who are single, may well prefer to live in Tucson.

This CEDS strategy element may reflect an effort to justify increased apartment development.

Leverage natural and cultural resources to stimulate tourism
To boost retail and tourism, CEDS seeks to leverage Oro Valley’s natural and cultural resources, linking tourism with retail and the arts in a cohesive strategy. This broader approach contrasts with past efforts, which primarily emphasized sports and outdoor activities to attract visitors. The current strategy includes a broader range of community activities and seeks to create economic benefits for both residents and tourists. There are no metrics that we found can be used to determine if the strategy element is working.

Annex selectively to attract high-tech businesses
The CEDS employs a selective annexation approach, focusing on parcels that support economic development goals in technology and innovation. This approach includes infrastructure initiatives, such as dark fiber and utility expansions, to attract high-tech businesses. This strategy is a shift from past annexation strategies, which were more general, incorporating both residential and commercial areas to increase revenue. However,  the only annexation that has taken place in the past five years is the annexation of the Westward Look resort. This is an extension of a past strategy to annex areas that bring commercial business revenues to the town.

Streamline development approvals and update zoning codes for predictable business processes
The CEDS includes measures to streamline development approvals while retaining resident input. The strategy aims for zoning adjustments, form-based codes, and procedural modifications to improve efficiency across departments, with some updates already presented to the council. Unlike the previous Economic Expansion Zone (EEZ) approach, which was limited to Innovation Park, this CEDS element applies updates town-wide, aiming to maintain community standards while enhancing predictability for businesses. .

Is there an OV Factor when it comes to construction question?

Perhaps some streamlining is necessary. Although we hate to use anecdotal information, about a month ago a comment appeared on the social media platform Reddit. It was entitled: “Are Construction companies refusing to work in Oro Valley?” Two contractors—a home builder and a remodeling company—independently stated they avoid working in Oro Valley due to the building department’s inspectors, who allegedly demand costly requirements beyond the building codes. They claim these demands add thousands of dollars to project costs, which they hesitate to pass on to clients, resulting in lost sales. Contractors say they would need to overcharge to account for what they call the “OV factor,” making Oro Valley projects financially unviable.

Has CEDS Worked? 
The CEDS marked a significant departure from Oro Valley’s previous economic development plans. Past strategies focused on rooftops, shovel-ready lots, broad annexations for growth, and public safety as an economic driver. In their place, CEDS introduced a targeted, industry-focused approach and we have seen some success and attracting target sector businesses.

The questions now are: What tangible results of the CEDS strategy has Oro Valley experienced in the past five years in other areas? Second, should Oro Valley continue with this strategy or is it time to develop a new approach?  

What's next?

These are questions that will be answered as the Town begins to plot its financial future, a future without substantial bond funding, without outlandish federal giveaways, and [hopefully] without the luxury of seeing increases in sales taxes because of inflation. 

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Inside Oro Valley’s Economic Playbook: What’s Working, What’s Not, and What’s Next (Part 1)

Economic development is essential to the long term financial viability of Oro Valley 

On Thursday, Mayor Winfield will deliver a “State of the Town” address. We suspect that a key focus of his remarks will be on the town’s economic viability.

Oro Valley cannot simply raise sales taxes to boost revenue. This makes economic development and careful fiscal management essential to the town’s long-term financial health. Over time, Oro Valley must continue to revitalize its economy to sustain the revenue needed for its services.

Oro Valley has tried many things in the past to spur economic development. Some things have worked. And some have not.

Oro Valley has long pursued diverse strategies to drive economic development, in its efforts to sustain financial viability. From accelerating business approvals to expanding housing options, the town has explored multiple pathways to attract businesses and residents alike. Some approaches, like developing sports tourism and maintaining a strong public safety record, have shown tangible benefits.  Others, such as efforts to streamline planning or create shovel-ready business sites, have encountered challenges. Here's what's been tried over the years. Click the links to learn more about each.

1. Streamlining development approvals
The EEZ (Economic Expansion Zone)
This strategy aimed to speed up development in Innovation Park by simplifying the approval process for businesses in Innovation Park; notably removing neighborhood meetings and Planning and Zoning Commission reviews. Although intended to reduce delays, it hasn’t led to noticeable new developments in Innovation Park, suggesting limited effectiveness.
Integrating the Planning and Zoning Department with Economic Development
Former Town manager Mary Jacobs made an organizational change that attempted to allign planning and zoning and economic goals by placing the Planning and Zoning Department under the Economic Development Department. This has created a situation in which planners also become mediators between developers and residents.

2. Preparing infrastructure for building
Shovel-Ready Lots in Innovation Park
By preparing land for quick business setup, the town hoped to attract companies ready to establish themselves. Despite the investment, the initiative hasn’t drawn interest from businesses, partly because available lots don’t meet the scale or accessibility requirements many businesses desire, such as highway access or larger parcels. After all, in reality, more of all is 10 miles from interstate 10 whether you travel west or south.

3. Housing expansion
Increasing rooftops
Based on the idea that more housing would attract businesses to serve a larger population, this approach has expanded Oro Valley’s residential community but hasn’t attracted significant business diversity beyond healthcare and other personal services. This trend highlights that more rooftops alone do not meet business attraction goals.
Adding multifamily dwelling units (apartments)
A similar approach focused on increasing rental options to attract employees for potential high-paying jobs. However, demand is currently lukewarm; For instance, the Linda Vista rentals have had substantial vacancies, suggesting that the need for upscale apartments may be overestimated.

4. Tourism and sports attractions
Use Parks and Recreation facilities to attract visitors to the town
Oro Valley has invested in sports venues to attract visitors, and while there’s limited town data, activities like aquatics events do bring non-residents to the area. Sports facilities have had success in driving local economic activity, particularly in hospitality and dining sectors.
Make Oro Valley a destination or visitors
Recently, Oro Valley took over as its own Destination Marketing Organization, aiming to bring more tourists directly rather than relying on regional efforts. Early efforts, including partnerships for sports events and planning public art tours, are underway, but it’s too soon to assess the overall impact.

5. Expansion through annexation
Annex for growth
Oro Valley has used annexation to incorporate nearby areas, both residential and commercial. Commercial annexations bring tax revenue and support public services, while residential expansions provide initial fees but may add long-term service costs without corresponding revenue.

6. Developing a knowledge economy
Incubate businesses
Through a partnership with the University of Arizona, the Oro Valley Innovation Center serves as a business incubator. The aim is to foster startups that remain and grow within the community, though progress is gradual due to the incubation timeframe and risk of external acquisitions relocating businesses.

7. Public Safety as an economic incentive
Maintain strong public safety
Oro Valley’s reputation for safety is a draw for both residents and businesses, exemplified, years ago, by Rancho Vistoso’s willingness to be annexed for dedicated police coverage. Public safety remains a foundational element of Oro Valley’s appeal.

8. Digital promotion and policy adjustments
Build an award-winning website for businesses to explore the town
The “Choose Oro Valley” website serves as a digital face for the town’s economic efforts, recognized for excellence in design and functionality, aimed at attracting potential investors and residents. We have no idea if this generation significant leads. But it appears to be a good start.
Amend the General Plan to switch from residential to a commercial and back
Historically, General Plan amendments allowed for changes in land use. These are changes that allow the land to be used in a manner that was not approved by the voters. These changes are made in response to whatever the current market supposedly supports. The approach has shifted under different administrations, with fewer amendments in recent years, reflecting an adherence to the voter approved 2016 general plan.

Here's what's really worked

Over the past decade, Oro Valley has experienced notable population growth. Combined with significant inflation and the taxation of internet purchases, this population growth has increased town sales tax and state shared revenues. Yes. We think that many people moved here did so because of the Town's terrific public service presence.  We have not seen, however any significant new businesses that offer . What we have seen is something that should've been anticipated: An increase in medical and personal service businesses.

Tomorrow we take a look at Oro Valley's current community and economic development plan, a plan that was put in place five years ago. It is a bit different from what the Town did historically.

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Bits and Pieces

Tomorrow night is "Safety Night" in Oro Valley
The Oro Valley Police Department will host its annual National Night Out event tomorrow from 6:00 p.m. to 9:00 p.m. at the Walmart Supercenter on Tangerine Road. The event promotes community safety and fosters positive relationships between law enforcement and residents. With a special emphasis on children’s safety, the evening will feature Halloween-themed fun, including costumes, candy, and prizes. 

Also This Weekend: Don’t miss the Oro Valley Fall Foodie Festival
The Oro Valley Fall Foodie & Art Festival is scheduled for this Saturday and Sunday. The festival will feature live music, artisan vendors, and various fall-themed activities. The event is located at the Oro Valley Marketplace from 10am-4pm on both days.

FireTruck Brewing closing is loss to our community
FireTruck Brewing announced the permanent closure of its Oro Valley location in August, citing challenges of the current market. This is a shame. The Oro Valley location opened to the public in early 2019, offering a selection of craft beers and a full-service restaurant. Over the years, they raised and donated thousands of dollars to support local disabled veterans, firefighters, children, and families in need. They hosted community events, including live music performances and annual crawfish boils that became local favorites. The restaurant, owned and operated by local firefighters, is now focussing on its original midtown location.

Are things getting better or worse when it comes to economic development
When it comes to economic development, questions remain. Besides FireTruck Brewing, what happened to Ashley Furniture or whatever it was called when it closed? And what’s the status of the new hotels and apartments planned for the Oro Valley Marketplace?

On the positive side… Look at what others are saying about Oro Valley
Oro Valley was highlighted as a hidden gem in a February travel website article, praising the town for its breathtaking desert landscapes, rich cultural history, and outdoor recreational opportunities. The article touts the town's unique blend of natural beauty and small-town charm, making it a standout destination for those seeking adventure and relaxation. The article emphasizes the town’s appeal to nature lovers, with its hiking trails, scenic vistas, and proximity to major natural attractions. Oro Valley is portrayed as a must-visit spot for those looking to explore the American Southwest’s lesser-known treasures. The only thing odd about the article is the title. It states that Oro Valley is "a slice of Mexico". We are anything but that.
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