Marana is not Oro Valley’s modelOro Valley officials, town staff, council members, and candidates often look to Marana when discussing growth, economic development, revenue, land use, and public services. That is understandable. Marana is nearby. It is active. It is growing. It is often in the news. But proximity does not make the two towns truly comparable.
The two towns are different in important ways
Marana is much larger than Oro Valley. It has more room to grow. Its 78,000 acres are more than three times Oro Valley’s 23,000 acres. Its planning area is also more than three times larger than Oro Valley’s. Much of Marana is flatter and easier to build on. Interstate 10 also passes through Marana, giving it direct access to a major transportation corridor. That helps support highway-oriented commercial development, logistics-related uses, employment centers, and larger-scale projects.
 |
That means Oro Valley’s economic growth strategy must be different from Marana’s. Oro Valley’s future economic development must be shaped around its own geography, limited land supply, mature residential character, and community expectations.
Community values shape community choices
Both towns value quality of life, but they express that value differently. Marana’s General Plan emphasizes managed growth, economic development, infrastructure, parks, trails, downtown revitalization, open space, and conservation as the town prepares for continued expansion. Those values may sound familiar to Oro Valley residents. The difference is context. In Oro Valley, building height matters more. Density matters more. View protection matters more. Compatibility with surrounding neighborhoods matters more. These values are central to Oro Valley’s identity because most major land-use decisions now occur next to, or near, established neighborhoods.
Marana is also Oro Valley’s partner
None of this means Oro Valley should ignore Marana. In some areas, the two towns should work together. Water is one example. Oro Valley, Marana, and Metro Water District are partners in the Northwest Recharge, Recovery and Delivery System (NWRRDS), a regional effort to recover stored CAP water and deliver renewable water supplies to each service area.
Tourism is another example. Oro Valley and Marana have partnered on regional bicycling promotion, the Tucson Bicycle Classic, Project Echelon Gran Fondo, and the M.O.V.E. Across 2 Ranges hiking event. Transportation is another shared interest, as shown by the Tangerine Road corridor, which connects I-10 in Marana to La Cañada Drive in Oro Valley. These are useful partnerships because the interests are regional. They are different from using Marana as a benchmark for what Oro Valley should become.
Lessons are useful. False comparisons are not.
Marana is not wrong for making Marana decisions. Oro Valley would be wrong, however, to assume that Marana’s path is Oro Valley’s path. The better approach is simple. Learn from Marana where the lesson applies. Partner with Marana for mutual benefit. But measure Oro Valley by what fits Oro Valley, not by what fits Marana.
Community values shape community choices
Both towns value quality of life, but they express that value differently. Marana’s General Plan emphasizes managed growth, economic development, infrastructure, parks, trails, downtown revitalization, open space, and conservation as the town prepares for continued expansion. Those values may sound familiar to Oro Valley residents. The difference is context. In Oro Valley, building height matters more. Density matters more. View protection matters more. Compatibility with surrounding neighborhoods matters more. These values are central to Oro Valley’s identity because most major land-use decisions now occur next to, or near, established neighborhoods.
Marana is also Oro Valley’s partner
None of this means Oro Valley should ignore Marana. In some areas, the two towns should work together. Water is one example. Oro Valley, Marana, and Metro Water District are partners in the Northwest Recharge, Recovery and Delivery System (NWRRDS), a regional effort to recover stored CAP water and deliver renewable water supplies to each service area.
Tourism is another example. Oro Valley and Marana have partnered on regional bicycling promotion, the Tucson Bicycle Classic, Project Echelon Gran Fondo, and the M.O.V.E. Across 2 Ranges hiking event. Transportation is another shared interest, as shown by the Tangerine Road corridor, which connects I-10 in Marana to La Cañada Drive in Oro Valley. These are useful partnerships because the interests are regional. They are different from using Marana as a benchmark for what Oro Valley should become.
Lessons are useful. False comparisons are not.
Marana is not wrong for making Marana decisions. Oro Valley would be wrong, however, to assume that Marana’s path is Oro Valley’s path. The better approach is simple. Learn from Marana where the lesson applies. Partner with Marana for mutual benefit. But measure Oro Valley by what fits Oro Valley, not by what fits Marana.
- - -
