Prop 454: It's All About Sports Tourism

The term "sports tourism" has been bandied about in Oro Valley.  It is used when people refer to the Aquatic Center; the tennis courts at the El Conquistador Country Club; and now Naranja Park-Prop 454.

By now you should have read enough on LOVE's pages to know exactly what Prop 454 is. Our shorthand version: It is a property tax to pay for a bond whose proceeds will be used to accelerate the development of Naranja Park.

The effort to convince residents to vote "Yes" is funded entirely by the development community. This funding includes the "usual suspects" who funded the campaigns of current council members. The driver behind the effort, as unveiled on LOVE, is Mayor Hiremath. From personal experience, we know that he does not always tell you everything you need to know in order to make an informed decision.

So, what if this accelerated development isn't really about us, the residents having an opportunity to use these parks. What if it's really about making Oro Valley a sports tourism destination. In other words, it may not be about the "kids" at all. It may be about "...takin' care of business."

In October of 2014, the late Bill Adler opined his thoughts on sports tourism in Oro Valley at a council meeting. We thought you would want to hear his words.  Bill was a 'patriot' for Oro Valley. He believed that town government should be about serving residents above all else.

In speaking of the plans the town had constructed for Naranja Park, Bill pondered:

"Is the objective [of Naranja Park] to serve people who live here or is the objective to create an economic development incentive to create revenue. I think these are two different things."

We know what sports tourism means to Oro Valley. We have an aquatic center. It is used by a handful of residents at a fairly high cost per season. It is also used for swim meets. And, of course, there the annual Oro Valley Triathalon is staged there. For the ordinary Oro Valley citizen, however, the aquatic center has no direct value.

So what of these improvements at Naranja Park?

Will they too be used by only a handful or residents and sports teams?

We don't know. We can, however, look to other communities. The town of Westfield, Indiana spent millions on sports fields so that they could become a "sports tourism" destination. Residents are disillusioned because they can't use the fields unless they are part of an organized effort. In addition, the facility has fallen far short of revenue projections such that the town has had to support it to the tune of $6 million out of pocket in one year!  Read about their dilemma. Losses like this when added to the losses of the Oro Valley Community Center money pit would be disastrous!

So, vote as you wish; but just be aware the "things are not always what they appear to be.

Tomorrow: Sports Tourism In Mayor Hiremath's own words
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