Monday, December 2, 2013

Oro Valley Attitude and Opinion Shows Major Changes


Previously, we reported the result of the towns first survey of community attitudes and opinions related to the town's future.  You can now access the full report.  The survey is the first activity taken to the community in regards to the 2015 General Plan public participation effort.  It was reported to council on November 20.

According to consultant Jan Gordey, there been significant changes in Oro Valley resident attitude and opinions and some reaffirmation of the town's key values.  Some key values of our community remain the same: Safety and natural beauty are among them.  Rural setting, though important, is not as important as it was to residents ten plus years ago.   Gordley concludes that key areas of focus for the future are increased employment opportunities, more shopping, recreation and cultural opportunities and increased education choices.

Clearly, based on this survey, Oro Valley is "morphing" from a small to a large community, one that seeks more services and less rural life.

The survey is claimed to be "statistically projectable and valid," according to consultant Gordley.   Gordley believes that the survey provides "fact-based" information on what we all want.

The interviewers called homes randomly, attempting to talk with individuals 18 or over whose's birthday was closest to the date of the call.   You can watch consultant Bruce Fohr's presentation on the study's methodology.

What do you think?
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2 comments:

Richard Furash, MBA said...

I logged on and took the survey. There were four responses, none of which were no, or I disagree. It seems to me the answers are all in favor of what the town "wants" to hear, not what the individual wants to truthfully respond to the questions asked.

Richard Furash, MBA said...

Eileen....Evidently you partiicipated in a different survey. The subject subject of this post was conducted by telephone months ago.