KVOA presented a rather biased segment on the Oro Valley Sign Code enforcement on the late Sunday night news.
Biased in the sense that business owners interviewed would be likely to say they are against enforcement, and that's what the report showed. One resident interviewed thought businesses should abide by the same codes imposed on homeowners.
Here's the link to the KVOA story.
http://www.kvoa.com/news/tonight-at-ten-cracking-down-on-business-owners-in-oro-valley/
The Oro Valley web site has a survey on this issue for residents & businesses. However, any survey that allows for as many responses as one wishes to make isn't worth anything. The town, plans on submitting the results of the survey at the Council meeting on Nov 18.
You can access the survey here.
http://www.orovalleyaz.gov/Town_Government/Planning_Zoning/Survey.htm
2 comments:
I didn't understand the comment from the owner of Massage Envy who said she needs a lighted sign because you can't see her business from the road. Well, if you can't see her business from the road, how will you see the sign that's hanging above the door?
And if you can't see her business from the road, then how in the world do people find her business during THE DAY?
Her argument is not credible.
VC, as another example, why would a dentist need a lighted sign somewhere along Rancho Vistoso? Good dentists get their business from referrals, not signs! Most dentists I have used, presently and in the past, don't even have street facing facilities (remember the past statements of a particular dentist on this issue). Also, look at the wall signage in virtually every 'center'. Unless the businesses are located on the road 'frontage' (as opposed to the rear or side) it is almost impossible to make them out and/or know what business they are in. The statements that a great number of signs are a type of advertising is, with a few exceptions, bunk. Now, on the other hand, lit monument signs at the entrances are useful. They remain in front of the driver, you don't have to let your eyes drift back and forth 180 degrees while you're driving in order to even get a minor glimpse of them, nor do you have to drive around a deserted center at night (sure to arouse suspicion)in order to find out what's around you. As to the security issue, lit wall signs historically do not contribute to that; leaving 'soft' interior lighting on does.
There are many businesses out there that simply do not know how to get business; the signage issue is simply an excuse. Also, our economy,in general, is in the doldrums and that is very difficult to conquer signage or not.
I agree that our signage issues in Oro Valley need to be revisited and perhaps refined; hopefully an upcoming study will come to a reasonable conclusion.
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