Thursday, August 6, 2009

Mike Zinkin Insists Vestar Marketplace Adhere To Oro Valley Master Sign Program

Mike Zinkin is a former chairman of the DRB. Mike still believes we have town codes that should be adhered to.

Following is an email Mike sent to the Oro Valley Planning Dept. on Aug 6.
*****************************************************************************************

The Vestar Project representative came to the DRB and requested a Master Sign Program (MSP) for their Oro Valley Marketplace. By Code, a Master Sign Program is "an alternative to the sign regulations herein, which provides latitude in order to achieve variety and good design."

It is my understanding that the a MSP is a code within itself, much like a PAD.If something is silent in the MSP, then the Oro Valley Code comes into play.

The MSP for Vestar stated that all wall signs must be turned off within 1 hour after the business closes, with the exception of the Movie Theaters. If this is the case, then why is the Vester project being placed into the fight over the change in the Code? What happens to the Code is irrelevant to the Vestar Project since they applied for,and received a MSP.

We need to enforce the MSP at the Oro Valley Marketplace.If the businesses have issues with your enforcement,then they should take it up with Vestar since they negotiated the MSP.The MSP was in place prior to any leasing.

Do not wait for the Council to decide what to do with the existing Code. Master Sign Program.Go forward and enforce the MSP...this is what Vestar desired, this is what we approved, and this is what we need to enforce.

Thank you,

Mike Zinkin

3 comments:

DMilliken said...

Thanks Mike for the insight on how the Master Sign Program was ASKED for by Vestar. Like any contract one would expect that since the developer initiated it, the tenants knowing the expectations should comply. This isn’t the typical politics of changing the rules after the game had started.

Along similar lines, there was a two year development of the color pallet for Vestar quickly overridden by a simple council vote so Walmart could change color schemes. I question the council’s ease in undermining the pallet development.

I believe the city tries to implement standards providing business clear guidelines that balance their requirements with residence expectations of our town. Then to have it all bypassed just opens up the door for more deviations from the original expectation and intent. This path will further diffuse the cities identity into a conglomeration of corporate America, or Marana if you need an example!

Victorian Cowgirl said...

My post isn't about the signage at OVM but it is about OVM.

I was wondering what everyone thought about In-N-Out Burger coming to OVM. Last week's Explorer article on the subject stated...

"When the In-N-Out opened near El Con Mall in Tucson in April 2007, people waited hours to get in, and cars lined up 100 deep to order at the drive-thru window. The lines persisted for months. Similar queues formed when In-N-Out opened in Marana in November 2007."

So we'll have 100 cars deep waiting in line with their motors running? And exactly how will this help to lower the air pollution in Oro Valley? Proponents of OVM often stated that we would have less pollution from automobiles because we wouldn't be driving all the way to Tucson to shop.

artmarth said...

Cowgirl--- Vestar and its proponents said a whole lot of things that never came to fruition.

Why would you think this situation is not just another example of why thousands of our friends & neighbors refuse to shop there.

Vestar is a classic example of "tail wagging." They think our laws & codes don't apply to them.

Hopefully, this council will see fit to tell Vestar in no uncertain terms that they MUST adhere to OUR RULES.

Many of us rue the day they arrived here---not withstanding that stupid giveaway!